Apple

Change

Practically since its inception back on April 1, 1976, Apple has repeatedly captured the world's
attention thanks in large part to its rebellious underdog attitude and continuous efforts to reset
expectations of what's possible from consumer electronics.

Culture

They want every person who joins their team, every customer visiting their stores or calling for
support to feel welcome. They believe in equality for everyone, regardless of race, age, gender,
gender identity, ethnicity, religion, or sexual orientation. That applies throughout their company,
around the world with no exceptions. Recently apple added new racial emoji’s consisting of faces
with different colour’s to apple to the races in the world.

Ethics

Around the globe, Apple employees are united in bringing equality, human rights, and respect for
the environment to the deepest layers of our supply chain. They demand that suppliers treat
workers fairly and ethically at all times.

Globalisation

First of July 2013, Apple has developed 417 retail stores in 13 countries and an online store available
in 38 countries with global sales of $16billion dollars in merchandise in 2011. As a multi-national
corporation, Apple Inc has realized the significance of globalization by spreading all over the world.

Innovation

Apple has always been different as they have had a different perspective of the world, they aspire to
do more things and to have the opportunity to create the best products in earth, products that
change lives and help shape the future.

What is Apple’s fundamental soul? The company’s motto, “Think Different,” provides a hint. Apple
maintain an introspective, self-contained operating style that is capable of confounding competitors
and shaking up entire industries

Strategy

-Apple Brand Personality

-Customer Experience

-Apple Brand Architecture

-Apple Halo Effect

-Corporate Market

-Apple Watch

-Original Mac Marketing Strategy