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ENTERPRISE BUDGETING PB-2

James M. McGrann May 1995


Extension Economist-Management

Management is a dynamic process which needs 6. Budgeting can be used to develop and organize
information to be effective. Budgeting can help a information which will be helpful to lending
manager by providing economic information for agencies when the business needs operating,
decisions concerning a production period, an annual intermediate, or long-term loans.
plan, or a long-run plan. Budgeting can provide
details about individual enterprises as well as 7. When credit is limited, budgeting can help the
information about the whole farm or ranch. And manager select investments by estimating both
budgeting is used, in a variety of ways, in all phases the profits and the impacts on cash flow of each
of management; planning, implementing and investment.
controlling. This publication describes the purpose
of budgeting, budgeting terminology, examples of 8. Budgets provide information which the manager
cattle budgets, availability of budgeting information can use to compare the projected and actual
and identifies sources of microcomputer software to results of implementing a plan.
develop budgets.
9. Budgets are the basic information for preparation
The Purpose of Enterprise Budgeting for the farm or ranch cash flow and projected
income statement.
Budgeting provides information which can be
used to support a variety of management tasks: The end result of the budgeting process is i-
nformation. This information is assembled into
1. Budgeting helps the manager select the best crop, budget reports so that it can be understood and
forage and livestock enterprise combinations. properly used. There are four basic types of budget
reports:
2. Budgeting can be used to refine organizational
and operating structures; it also forces a manager
to develop a production and marketing plan. 1. Partial budget
2. Enterprise budget
3. Budgeting forces the manager to uncover cost 3. Whole-farm or ranch budget
items that might otherwise be overlooked. 4. Cash flow budget

4. Budgeting allows the possible outcomes of a The need for changes in the original plan can
change to be studied before resources are actually occur daily in farming or ranching, and the partial
committed to the change. budget can be useful in determining whether
considered or observed changes will contribute to
5. Budgeting can be used to test the economic and profits. Only those items that are subject to change
financial feasibility of alternative production are considered in partial budget analysis. For
technologies and management practices. example, a change in the market price of stocker
Texas Agricultural Extension Service Zerle L. Carpenter, Director The Texas A&M University System College Station, Texas
cattle might lead a rancher to do a partial budget incurred to perform the revenue generating activity
analysis of changes in the marketing strategy of during the operating year. Actual data on the reve-
weaning calves. A price increase for stockers may nues and expenses are generated through the busi-
signal the opportunity to hold cattle and sell them as ness accounting activity.
stockers, and a price decrease for stockers may be
large enough to suggest that the sale of the weaned Economic performance evaluation is done to
calves is the best option. This type of budget is a evaluate resource allocation (choice of enterprises or
short-cut to enterprise budgeting and is, thus, a production practice) and investment alternatives. In
time-saver. economic comparative analysis "certain economic
costs" i.e. interest on investment, return to
An enterprise budget is a statement of what is management and labor, etc. are included to get a fair
expected if particular production practices are used comparison of alternatives. For example, in
to produce a specified amount of product. It is comparing breeding cows to stocker cattle
based on the economic and technological enterprise, the capital requirement and cost (interest
relationships between inputs and outputs. It consists on investment) must be considered to make a fair
of a statement of expected revenues resulting from economic comparison. In an economic analysis, the
stated expenses incurred in the production of a capital cost difference is shown. In an accounting
particular product. evaluation, interest would only be included if the
capital was actually borrowed and the interest
The whole-ranch budget is set up to help plan the expense was paid or is accrued.
organization of the entire farm or ranch business.
The enterprise budget is set up to help plan the Enterprise Budget Terminology
organization of an individual enterprise. The partial
budget is used for estimating the effects of changes In order to use budgets effectively, the manager
in the business. must understand the terminology used to describe
and explain them. If these terms are not understood,
A cash-flow budget indicates the ability of a information may be used incorrectly, and the end
business to generate cash inflows (product sales, result may be wrong decisions.
borrowed money, withdrawals from savings, and
sale of capital items) to meet its cash outflow (cash A budget is defined as a projection of income and
expenses, principal and interest payments on debt, expenses (either for a single enterprise or a whole
capital purchases, salaries, or family living ranch) which is used for planning the future.
expenses) during a specified period of time. A
cash-flow budget shows the timing and magnitude Enterprise is used as a common name for any
of operating loans required and computes the re- alternative which a manager can choose to do.
sulting interest costs; it shows when (or if) operating Common enterprises are cow-calf, stocker cattle,
loans can be paid back. A cash-flow budget shows improved pasture, hay, etc. Enterprises can be
the potential liquidity and repayment capacity of the combined to develop the whole-ranch budget.
business.
Accounting Performance The two basic components of budgeting are
vs. Economic Performance income and expense. A proper understanding and
use of income and expense concepts is the basis of
A distinction must be made between financial effective budget development. At the most basic
(accounting based) performance analysis and level, income is a certain value which should be
economic performance evaluation. Financial received in return for the commodities produced,
performance reflected in the total farm or ranch and an expense or a cost is a charge which should be
accrual adjusted income statement identifies the made for an item used in the production of goods or
revenue from production and services resulting from services. Note that "expenses" and "cost" are used
the business operation and the expenses or cost interchangeably in this paper.

PB-2-2
Several groups of terms or distinctions may be Variable costs are those costs which are more
used to clarify the significance of income and directly associated with the volume of business.
expense items in specific situations. These The costs of seed, fuel, machine, repairs, fertilizer,
distinctions include: herbicides, hired labor, feed costs, veterinary
expenses, and marketing expenses are examples of
1. Variable vs. fixed costs variable expenses for livestock production. Interest
on operating loans is also a variable cost. These
2. Cash vs. non-cash income and expenses costs vary in total with the size of the farm or ranch
business.
3. Opportunity costs
The level of some inputs or operations, such as
4. Long-run vs. short-run prices, costs and budgets may not be changed as easily as the fertilizer level
or supplemental feed fed. However, these costs are
5. Economic vs. accounting values still considered variable costs because they are
specific to a certain enterprise and would not be
6. Total, average, or marginal income and costs incurred if that enterprise were not produced.

7. Income measures Three important planning concepts are related to


the distinction between fixed and variable costs.
These distinctions may be absolute in all First, a farmer or rancher, by increasing production
situations, but the ideas embodied by each term help with the same set of vehicles and machinery on the
us understand the use (and misuse) of budgets. same land, can often increase profits because the
These distinctions are discussed in more detail in the fixed costs of vehicles, machinery and land are not
following sections. increased. That is, the fixed costs have been spread
over more production, causing the fixed costs per
Variable vs. Fixed Costs production unit to decrease.

The distinction between variable and fixed values Second, many farmers or ranchers try to cut their
is more applicable to costs than to income. Most pre-unit variable costs of production by replacing
farm or ranch income will vary with production; but labor with machinery. These operators may be
very little income is fixed in the sense that a cost substituting higher fixed costs (depreciation,
can be fixed. Thus, the explanations in this section interest, and property taxes on machinery) for lower
concern only costs. variable labor costs. Decreasing variable costs
while increasing fixed costs does not guarantee
Fixed costs are those which occur no matter what profits.
or how much is produced on a farm or ranch.
Examples of fixed costs include: taxes on land and Third, it should be recognized that all cost items
buildings; interest on the investment in land, become fixed once they have been used or
buildings and machinery; and depreciation on committed to use. These are sometimes referred to
buildings and machinery. Many costs, such as as "sunk costs". Once seed is planted, fertilizer is
office expenses or supervisor's wages, are fixed applied, or gasoline is used in the pickup, such an
costs in the sense that they will be incurred no item becomes fixed even though it was variable
matter what enterprise is involved. The operator's before it was used. This distinction is important
labor and family labor also may be considered fixed because sunk costs do not affect short-run
costs under certain circumstances: the cost of these production decisions.
items could be the same no matter how much is
produced. With a given set of fixed expenses, In a situation where it becomes obvious after
production increases will lower the fixed costs per planting an annual forage that the future income
unit of production. from an enterprise will not cover total forage costs,

PB-2-3
an understanding of "sunk costs" will help the Farm or ranch accounting systems need to be
manager minimize losses. For example, suppose a organized to actually measure family withdrawals so
drought severely reduces production to a point inputed values for family labor and management are
where the rancher will lose money on the forage. not required to evaluate enterprises.
The rancher still has some variable costs, such as the
harvesting management expenses, which may or Non-cash items are real values. They must be
may not be incurred. The grazing decision will received and charged appropriately if a farm or
depend upon whether or not the gross income from ranch business is to be analyzed correctly.
the forage will exceed these variable costs. If the Accounting for non-cash items is particularly impor-
gross income will not exceed the variable costs, the tant in analyzing individual farm or ranch enter-
rancher will minimize losses by leaving, not grazing prises.
the forage. If the gross income exceeds the variable
costs, the rancher will minimize losses by grazing. Most farms or ranches have a number of
In decisions such as this one, any remaining variable enterprises producing different intermediate and
costs become the key to the decision; variable costs final products. It is not easy to be accurate about
already committed are now fixed or sunk costs. the value and allocation of such non-cash items as
building and machinery depreciation, raised feed
Cash vs. Non-Cash Income and Expenses (particularly roughage), and pasture when analyzing
the profitability of an individual enterprise.
The definitions of income and expenses Similarly, a machine shop enterprise will have
emphasize that they are "a value which should be earlier identified cash expenses; but almost all of its
received" and "a charge which should be made," income will consist of non-cash items which are
respectively. However, they may or may not subsequently entered as cost for the farm or ranch's
involve actual cash transactions during the operating production enterprise.
or budgeting period being analyzed. The cash
versus non-cash distinction thus includes Opportunity Cost
consideration of both the nature and the timing of a
transaction. Opportunity cost is a concept used to specify a
cost for using resources. It is very important in
farm or ranch management but easily
Cash Income and Costs misunderstood. The opportunity cost of a resource
is the income which could be received from the best
Expenditures for supplemental feed, fuel, alternative use of that resource. While this may
fertilizer, purchased seed, repairs, and similar items appear to be a vague and useless concept, it has real
are easily recognized as cash costs of production. applications.
Cash income is also easily recognized as actual
receipts of money. Labor, land and capital resources can be used in
several ways. Each alternative may generate a
different income from those resources. For
Non-cash income, such as land value appreciation example, an acre of land could be used to produce
or the value of the farm or ranch, production of any of a number of crops. Each of these crops
replacement heifers, or farm or ranch produced would produce a certain income, but only one crop
products consumed at home is real income that does can be grown at a time. Therefore, the income from
not involve receipt of cash. Non-cash cost items other crops is foregone.
such as unpaid family labor, depreciation,
opportunity cost and interest on the equity capital When any resource is used in one way, the
tied up in the farm or ranch do not involve actual income from using it in any other way is lost. The
cash expenditures. Consequently, it is easy to forget income from the best alternative is called the
that non-cash items are actually income and costs. opportunity cost of that resource because the farmer

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or rancher has given up the opportunity to earn that rely on projections based only on today's prices.
income. So the "cost" of using the resource in the This manager needs to evaluate economic and
chosen use is its opportunity cost (that is, the environmental factors which may affect profitability
income that could have been earned in the next best next year. For such an intermediate term,
alternative). For resources which are not purchased projections which emphasize local information from
for each production period -- such as equity capital the recent past may be sufficient.
or owner's labor, the opportunity cost of that
resource can be used to evaluate whether the Managers who are making investment decisions
chosen use is indeed the best use of that resource. have the longest planning horizons. Obviously,
brush control or establishing perennial pastures
Farm and opportunity costs are a factor in decisions involve a longer commitment of capital
virtually all ranch management decisions. The than annual crop decisions. Thus the former
ranch manager must not only ask, "Will this use of decisions require a longer horizon. The longer the
capital, labor, or land be profitable?" but he must horizon is, the more information is needed to project
also ask, "Would this capital, labor, or land produce prices and quantities into the future. For sizable,
a higher income if it were used in some other way?" longterm investments, a manager may need to
evaluate historical data, long-run population trends,
Long-run vs. Short-run Budgets world climatic conditions, political conditions on
both a regional and an international view, as well as
A manager's planning horizon has a large effect other information.
on how prices and quantities are chosen. The
planning horizon relates to the length of time In summary, the planning horizon affects the size
affected by the current decision. The farmer or and complexity of the information base that should
rancher who is deciding whether to sell steers today, be used by managers. As the planning horizon
tomorrow, or next week has a very short planning lengthens, the sources of information need to come
horizon for that decision. The same rancher would from farther away in time, space, and markets.
have a longer-run horizon for a decision concerning
the purchase of a neighbor's feedlot. Because of the
different planning horizons, this rancher might use Economic vs. Accounting Values
two quite different beef prices in developing the
budgets involved with these analyses. The distinction between economic and
accounting values is made by considering three
The length of the planning horizon affects not basic questions. First, how is the value determined?
only values but also the process of choosing which Second, how is the value allocated between
prices and quantities to use in budgeting. For enterprises? Third, is the value cash or non-cash?
situations with longer horizons, the manager needs
information which reflects a longer time period, a The method for determining value can vary with
broader geographical base, and a larger, more the purpose of the budget. For accounting purposes,
political economy. the actual interest rate on land loans is used to
determine interest costs. The economic interest cost
A very short horizon dictates the use of current of landholding is the opportunity cost of the money
prices and quantities. That is, today's or next week's tied up in the land. In recent years, the interest rates
values many be used even if they are much higher or that could be earned in land investments is much
lower than what is normally expected. The very lower than the interest rates that could be earned in
short-run decision is concerned with profitability in alternative investments. Thus, the difference
the short-run horizon. between economic and accounting values related to
land can be large. The choice of interest rates to be
The planning horizon for a farmer deciding used depends on whether one wants to estimate the
which crops to grow next year is too long for him to impact of existing loans on cash-flow or to compare

PB-2-5
the return from farming or ranching with the return have large differences in fixed cost using only the
alternative investments. gross margin; i.e., comparing a cow-calf
enterprise to a stocker cattle or wheat enterprise.
The method of allocation can also cause a Gross margin should not be used for long-term
difference between economic and accounting values. planning or investment analysis or estimating
In an economic sense, the crop may be allocated costs of production since fixed costs are not
only part of the interest costs on land; the rest is considered.
allocated to a land investment enterprise. This
method recognized that the value of land comes 2. Net Cash Income
from two sources: farming or ranching and
speculation. The accounting process may place the Net cash income is the difference between cash
full cost of holding land on the crop because until income and cash expense. Net cash income is the
the land is sold, the crop is the only source of amount of cash available to pay income taxes,
revenue. However, accounting systems may be set cover family living withdrawals, meet loan
up to allocate land costs between farming or principle pay-ments, replace machinery, herd
ranching and speculation. bulls and equipment, save, or reinvest in the busi-
ness. Net cash income should not be confused
with the Internal Revenue Service taxable income
The third distinction relates to the difference which is calculated under different "rules" than
between cash and non-cash values discussed earlier. net cash income from an accounting standpoint
If the owner works on the farm or ranch, but does and is seldom close to an adjusted accrual in-
not explicitly pay himself, his "pay" is a non-cash come.
cost. An economic enterprise budget would include
the owner's implicit pay because it is a cost of
production. An accounting budget may not include 3. Net Farm Income
the owner's pay as a cost. It might instead label the
"bottom line" as the return to owner's labor, man- Net ranch income can be either an economic
agement, and risk. Including the owner's pay can measure or an accounting measure. If it is to be
make the analysis of the financial status of the farm used for economic analysis of investments and
or ranch more accurate, since the owner's labors returns to resources, net ranch income needs to be
would be a cash cost if they were performed by estimated as an economic measure. If it is to be
someone else. used for tax management and reporting, net ranch
income needs to be estimated as an accounting
Income Measures measure. Net ranch income is calculated as an
economic measure in the printed reports. It is
There are many ways to evaluate the profitability cash income minus cash expense, depreciation,
of a business. Different methods are used to answer interest on capital, and non-cash adjustments
different questions and to help identify and solve such as owner's labor, owner's management, and
different management problems. The income inventory changes, etc. Neither economic nor
measures used are: accounting net income should be confused with
the Internal Revenue Service (IRS) taxable
1. Gross Margin income especially when it is calculated on a cash
basis, which is most common in agriculture.
Gross margin is gross income minus variable Because of the rules followed in cash income tax
costs. It is usually calculated for individual accounting it is an extremely poor measure of the
enterprises and not for the whole farm or ranch. farm or ranch business accrual income.
Gross margins are used to choose between
enterprises in the short run that have similar fixed 4. Residual Return to Land, Labor, Capital,
costs. It is incorrect to evaluate enterprises that Machinery Ownership, Risk, and Management

PB-2-6
The return to land, labor, capital, machinery Residual return budget formats are useful for
ownership, risk and management is the return to enterprise budgeting because they allow the user to
all fixed factors of production. It is the amount consider different resource ownership situations
of money available to pay all fixed costs. It is (borrowed vs. equity capital). The format also helps
cash income minus cash operating expenses overcome the problem of not knowing exactly what
(except interest on operating capital). It is the to change for inputs like land and owner labor and
residual return available to pay interest. It is management. The economic and cash flow analyses
depreciation, insurance, owner's labor, land costs, help analyze economic versus cash flow
management, and a return for risk. implications for the enterprise. This structure also
facilitates short run (where returns above variable
5. Residual Return to Land, Labor, Machinery cost is used for decision making) versus long-term
Ownership, Risk and Management analysis.

The return to land, labor, machinery ownership, Enterprise Budget Development


risk and management is the same as the previous
income measure except that interest costs (both In general, the process of developing enterprise
cash and opportunity) have been subtracted. It is budgets involves:
used to show the residual return after capital has
received its share. 1. Describing the resources enterprise alternatives,
inputs, and potential products for the farm or
6. Residual Return to Land, Labor, Risk and ranch enterprises. Preparing the beginning and
Management ending balance sheets and accrual adjusted
income statement for the last operating year.
The return to land, labor, risk and management is
the same as the previous income measure except 2. Fitting enterprise budget information into a
that depreciation, taxes, and insurance costs for budgeting format.
machinery and irrigation equipment have been
subtracted. It is used to show the residual return
after capital and machinery expenses have 3. Calculating receipts and costs and preparing the
received their shares. enterprise budget reports.

7. Residual Return to Land, Risk and Management


Good data is needed to develop good budgets.
The return to land, risk and management is the Without good data, the information in budgets will
same as the previous income measure except that be incomplete or inaccurate. Income tax records
the opportunity costs of the owner's labor have and historical records for individual farmers or
been subtracted. It is used to show the residual ranchers provide the best source of basic
return after owner's labor, capital, and machinery information for ongoing activities.
have received their shares.
Other data (such as yields, input rates, prices)
8. Residual Return to Risk and Management may be more effective if it is farm or ranch specific,
but more general sources can be used. In this
The return to risk and management is the same as section, several sources of ranch data are discussed.
the previous income measure except that the
actual or opportunity costs of land have been Statistical data generated by the state and national
subtracted. It is used to show the residual return level, especially price data, can be useful. Most
to the manager's skill and gambling after land, input use information, however, has insufficient
owner's labor, capital, and machinery have re- localization to be of much use in enterprise
ceived their shares. budgeting.

PB-2-7
Labor requirements, wage rates, and benefits can manager decide which annual forage to plant next
be determined from several sources. The "ongoing year, price expectations should be formulated from
rate" (that is, the most common wage) in the local recent market information extended to the next
area is often the most-used source. Often, labor marketing year. If a budget is intended to clarify a
contractors will provide workers on a job basis for decision about whether or not to make a major
one total fee. Union contracts may set wage rates, investment to change enterprises, price expectations
benefits, hours and other conditions for some should be formulated from long-term demographic
workers. The best estimates of labor productivity and economic indicators and projections; recent
are from individual farm or ranch records. market data should not have an undue impact on
these price expectations.
Machinery information can be obtained from
manufacturers, dealers, government and university The need to evaluate the impact of price and
sources and individual farm or ranch records. An yield variation on costs and income will require the
estimate of the fair market value of machinery, manager to collect this information also. Several
equipment, and trucks can be obtained from the budgets may need to be estimated to cover the
Official Guide: Tractor and Ranch Equipment which possible outcomes of varying prices and yields.
is published annually by the National Ranch and
Power Equipment Dealer Association (1984 is refer- In summary, it is hard to beat good farm or ranch
enced as an example). Repair and maintenance records for accurate budgeting data. Understanding
expenses can be estimated from equations based on and using budgets will help identify what data
experience, but more accurate, localized information should be kept. Data collection is costly, so it
can be obtained from individual farm or ranch should only be done if it is going to be used.
records. Fuel use estimates are available from
manufacturers, but records could provide Allocation of Costs
information that is more specific to local conditions,
treatment, and age of the machine. Farm or ranch When enterprise budgets are developed for the
records are also the best sources for estimates of first time, most managers will start with records for
operating speed, field efficiency, and other measures the whole farm or ranch. By following the steps
of time requirements for various tasks. Custom outlined below, you can allocate costs from
rates can be obtained directly from custom opera- whole-farm or ranch records to individual enter-
tors. prises.

Livestock birth rates, weaning rates, growth rates, 1. Determine the costs of separate items for the
etc., vary with local conditions, so individual whole farm or ranch, based on the latest
records are the best information sources. In the operating year accrual adjusted income statement.
absence of farm or ranch records, government,
university, and private sources can supply livestock If the income statement is in good order, it
information. should indicate expense figures by individual
item (i.e., supplemental feed, fertilizer for
Local lenders can supply current information on bermuda hay, etc.). If these records are not up to
interest rates for various lengths of loans. Data date individual items will have to be organized
about historical and projected interest rate trends is before costs can be allocated to specific enter-
available from various government agencies and prises.
financial institutions, as well as in many business
publications. Realtors are one source for estimates
of land values and depreciation rates. 2. Identify the enterprises on the ranch.

The intended use of budgets will indicate the best Most ranches grow more than one forage and/or
source to use. If a budget is developed to help the raise more than one category of livestock. If

PB-2-8
only one forage is grown, allocation is very easy. If The key in allocation of cost is not to distort
the business involves more than one forage or relationships so that one would be misguided in
livestock enterprise, these enterprises have to be choosing between enterprises in resource allocation
identified and listed. decisions. One must be consistent between
enterprises and operating year being evaluated.
3. Classify the costs as direct or indirect.
Interpretation of Enterprise Budget Results
The costs on the farm or ranch can be classified
as either direct or indirect. Direct costs are those While budgets are made to be used, they must be
costs that can be attributed to a specific properly understood and interpreted to be used
enterprise. Examples of direct costs are fertilizer correctly. Proper interpretation of budgets requires
applied to wheat and feed fed to beef cows. that the manager take into account the following
Indirect costs are those costs that cannot be factors:
associated with a specific enterprise. These
would include, for example, costs for a truck 1. The budget's original purpose.
which is used for several crops (or general ranch
duties), and fencing which is used for several 2. The sources of preliminary data and the methods
types of livestock. of collection.

4. Allocate the direct costs. 3. The calculations performed on that basic data.

Direct costs are easily allocated to enterprises 4. The planning horizon reflected in the budget.
because they are defined as used by that
enterprise directly. Bermuda harvesting costs are 5. The methods used to identify and separate
allocated to hay. Weed control for wheat is variable and fixed costs.
allocated to wheat. Veterinary expenses for cows
are allocated to the cow-calf enterprise. 6. The methods used to identify cash and non-cash
items.
5. Determine the best way to allocate indirect costs.
7. The cost and income components included in the
Indirect costs can be allocated to enterprises by budget.
determining how they are related to those
enterprises. There are three main ways to These factors will determine what questions the
allocate indirect costs: budget can help answer, and how the budget can be
used most effectively as a management tool.
a. On the basis of resource use, or an example
showing that some enterprises require more man- Economic Principles
agement than others. Grazing days or animal
unit grazing days for cattle is an appropriate Management is essentially the process of solving
allocation for forage cost to grazing livestock. the problem of how to allocate available resources
to meet the goals of the business. All problems of
b. On the basis of variable cost, reflecting that resource use involve one or more of three
high variable cost is often associated with high fundamental economic principles. They are
inputs of management and other whole farm or discussed more fully in the following sections, but
ranch indirect costs like phone, accounting, etc. briefly, these principles are:

c. On share of gross income, kind of an ability to 1. Increase the use of an input as long as the value
pay concept. Where there are mixed crops and of the added output (that is, income) is greater
livestock, this procedure is not very appropriate. than the added cost.

PB-2-9
2. Substitute one input for another input as long as expected from the use of additional levels of
the cost of the substituted input is less than the production inputs. The physical law states, "as
cost of the input which is replaced and the level successive amounts of the variable inputs are
of production is maintained. This substitution combined with a fixed input in a production process,
can be a complete replacement or simply a the total product will increase, reach a maximum,
change in the mix of products. and eventually decline." This physical relationship
explaining why, unless an input is free it is not prof-
3. Substitute one product for another product as itable to maximize production as the last unit of
long as the value of the new product is greater input will not increase output enough to pay the
than the value of the product it replaced and the added cost. This law is easily observed in
total cost is constant. This substitution can also agricultural production in examples such as when
be a complete replacement or a change in the mix more nitrogen is applied to pastures or crops, more
of products. irrigation water is used and cattle are fattened to
heavier weights.

These principles would be sufficient for all Budget Information for Marketing Decisions
planning if the manager has unlimited resources and
perfect knowledge. Since this is not the case, three
additional ideas must be introduced as aids to the Marketing is not just a matter of waiting or
decision making process: aiming for the high price. There are several
marketing decisions which require information on
production costs because both revenue and costs
1. If resources are limited, use each unit of resource determine the resulting profit. These decisions
where it will give the greatest returns and the include:
value added by the last unit of the resource is the
same for each of its alternative uses. 1. Setting price goals.
2. Timing of market transactions.
2. When alternative choices involve different time 3. Hedging decisions on the futures market.
periods, compare the alternatives on the basis of 4. Bargaining with processors, wholesalers, and
the present value of the resulting cash flows. In other pricing agencies.
other words, take into account the time value of
money.
Setting price goals can involve specifying a
3. When risk and uncertainty cloud predictions, formula such as cost plus (10% for example). If the
different levels of prices, costs, and yields should production costs are not known accurately, the price
be used to evaluate the potential variation in goal will not be estimated accurately. With an
expected income and cash flow of alternatives accurate cost of production, the manager will know
being considered. what price is needed to break even and what price is
needed to meet the price goal. Without an accurate
The planning and budgeting process described in cost of production estimate a manager may be
this manual incorporate these economic principles aiming too low, or too high. Either error may result
by searching for basic data and information and in lower profits than could have been realized and
compiling that information into budget reports for greater financial risk for the business.
decision making.
Timing of market transactions can be handled
The Law of Diminishing Returns better with better estimates of price goals. The
manager who has an accurate estimate of the price
Keeping in mind the physical law of diminishing goal can execute the marketing decision as soon as
return is helpful when thinking of what can be the price goal has been reached. The risk of not

PB-2-10
making the price goal (when it could have been 4. Combine enterprises in the whole farm or ranch
attained) is reduced. Without an accurate estimate summary program and evaluate the projected
of the price goal, a manager may sell too soon or too income statement.
late to attain the price goal.
5. Go back and look at other alternatives to see if a
A producer utilizing the futures market needs to better income producing alternative can be
have an accurate gauge on production costs in order generated.
to correctly evaluate the benefits of hedging. Also,
accurate production costs aid the manager in timing 6. Develop the projected cash flow to insure
hedging. everything is financially feasible. The lender will
appreciate this information as it complements the
Cost of production information can also be used balance sheet and income statement information.
by bargaining groups in their negotiations with
processors and fresh market wholesalers. Producers All farmers and ranchers need a good set of
can utilize information concerning production costs performance records and an accounting system that
to justify bargaining for higher prices. If the cost generates good enterprise costs and returns. These
information is inaccurate, negotiations could result records are essential for monitoring and control and
in lower profits for the producers. Estimates which serve as a basis for evaluation of actual versus
are too high may result in lower contract levels. projected performance.
Estimates which are too low may result in lower
profits even though contract levels are higher. The first time a whole farm or ranch plan is
developed, it is time consuming, but one has the
satisfaction of knowing where the farm or ranch is
Whole Ranch Analysis and Planning headed. Future plans that build off of a good
existing plan and are supported by accurate
Before enterprise budgeting is initiated for a accounting and performance records are enjoyable
specific farm or ranch operation, a set of financial to prepare. Planning is a never ending process - the
statements that calculates the adjusted accrual computer certainly can facilitate this business
income should be prepared. If the accrual income management task.
statement is not complete, seldom will the developer
of enterprise budgets capture all the farm or ranch Extension Budget Guides
overhead costs. For good planning enterprise
budgets, an income statement from the most recent County Extension Agent offices throughout the
operating year can serve as the basis for the projec- state have example enterprise budgets on file for
tions. their area of the state. Budgets are prepared
annually by the Extension Farm and Ranch
Steps in developing whole farm or ranch Management specialists located in the district
financial plans include the following: Extension and Research centers. These budgets are
prepared in the same format as previous examples
and can serve as a guide for producers wishing to
1. Define goals, describe resources, enterprises and develop their own enterprise budgets.
production alternatives.

2. Develop the historical balance sheets and accrual Software Availability


income statements - three years of accrual adjusted
statements are adequate for most situations. Software for enterprise budgeting, developing
financial statements and projected cash flows are
3. Budget out alternatives. available from:

PB-2-11
Texas Agricultural Extension Service The title of the computer templates are Beef Cattle
Extension Computer Technology Group Budgeting, Marketing, Financial Management,
Special Services Building, Rm. 119 Planning and Investment Analysis Templates and for
College Station, TX 77843-2468 crops, Enterprise Budget Templates.
409-845-3929

PB-2-12

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