Joy’s

Kitchenett
e
Business Plan

Submitted by:
Diapana, Maryjoy
Sacan, Abigail Joy

Submitted to:
 Ms. Lorelei Buitrago

TABLE OF CONTENTS

I. Introduction…………………………………………………………………………1
II. Executive Summary………………………………………………………………1
III. Business Proponents: with their capabilities and contributions………..2
IV. Target Customers and the Main Value Propositions to the customers..2
V. The Market………………………………………………………………………….3
VI. Financial Forecast………………………………………………………………..4
VII. Environment and Regulatory Compliance………………………………….5
VIII. Capital Structure and Financial Offerings………………………………….5
I. Introduction

The Joy’s Kitchenette is a carenderia for hungry masses for an accessible food

especially students and workers to full in their stomach. It offers a variety of

Filipino dishes and drinks to choose from. It is a self-service and a place that is

comfortable and hassle free. The place is to be located at P. Del Rosario St.

along ACT.

The vision of Joy’s kitchenette will efficiently, competitively and satisfy customers

at an affordable price and to be a household name for the food industry in the

next 5 years.

The mission of Joy’s Kitchenette is dedicated to serve the best food and

carenderia in affordable price and satisfy their palate.

II. Executive Summary

The Joy’s kitchenette will be a moderately priced 40 seat carenderia offering a

home-like setting and a self-service roasted chicken, vegetables soup, porkchop

are all in the menu. We will offer specialty selections including a lighter options

and smaller portions for a children’s menu.

The decor will feature wood accented chairs with blue and white checked table

cloths. Dinner style tables will be surrounded by wooden chairs with comfortable

seating cushions. The carenderia will be owned and operated by Maryjoy

Diapana and Abigail Joy Sacan. The primary objectives of Joy’s Kitchenette; To

be the premier home-style carenderia in P. Del Rosario St. and to provide quality

meals at reasonable prices with exemplary service.

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The main priority of the business is to gain more profits than the projected profit

and prove to the investors that the business will survive after years and improve

and business.

III. Business Proponents: with their capabilities and contributions

Fatima Edaño is a successful businessman. She is the owner of S hotel and also

invested in small business. She gave opportunities to less fortunate to work in

her business and also donate in the charity works.

Marianne Gingone an engineer and a successful entrepreneur. She owns a

commercial building in Cebu City. She has the endurance in persevering when

things go wrong. She was able to give opportunities in her neighborhood and

also a member in a charity organization.

IV. Target Customers and the Main Value Propositions to the customers

The target customers are students and workers who can pass by for a quick food

based in their preferences or anyone who are in need of tasty fast food.

Main Value Proposition

Joy’s kitchenette will be able to offer home-style meals for a reasonable price in a

comfortable “home-like” setting. And to be able to keep our menu seasonably

priced by offering menu items that take the advantage of seasonal produce

further reducing price.

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V. The Market

The demand for food is generally high since it’s part of our needs. We estimate

that our gain will be around 15% because of the competition in the area.

Social Environment

Joy’s kitchenette is a prime location with easy access. Due to our small size, we

believe we can provide exceptional quality by hand selecting our market specials

when compared to our longer competitors. Tasty food will be served for the

customers especially kids who chooses their meal.

Product and Service Offerings

Joy’s kitchenette offers tasty and nutritious food with affordable prices. A cycle

menu can be a great for health, especially workers and students who needs

more energy in order to do their duties. It also helps customers to choose their

food easily. It helps managed food-buying costs, improves staff efficiency and

allows menu flexibility for creative meals customers will enjoy.

The success of Joy’s kitchenette will have to be achieved by doing more that

serving great food, and providing friendly service. It utilized a marketing plan to

build customer traffic. Joy’s Kitchenette will continually strive to win more

customers by being proactive rather than reactive in our marketing efforts and

stay current with popular industry trends. We also strive to develop rapport with

local business as a quick, comfortable lunch choice. In the future, we plan on

establishing a marketing campaign to call on the local business in the market

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area, deliver samples, and encourage them to consider our carenderia as the

carenderia of choice for their next business luncheon.

permits and lease 15,000

Table cloth, napkins 7,500

Art and décor 4,000

Kitchen and small wares 8,000

Six burner range 3,500

Round tables(10) 9,990

Chairs(40) 23,960

Vegetables 8,000

Spices 7,500

Meat 10,000

Equipments 20,000

Tools 8,000

Monthly bills 15,000

Total expenses 140,450

VI. Financial Forecast

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VII. Environment and Regulatory Compliance

In order to build a business, BIR (Bureau of Internal Revenues) is one of the

requirements. It has the significant task of developing a system for correct and

regular tax collection. Another is Mayor’s permit, a requirement for every

business or company to operate in the Philippines. Lastly the barangay

clearance, it is the permit or documents required when registering a new

business.

VIII. Capital Structure and Financial Offerings

The capital is to be prioritize for the construction of the business and for the

needed expenses. The extra money will be set aside for the future plans of the

business and also save for the upcoming expenses or create a branch of the

business.

The investors returns are estimated about 15% of the business entire capital.

The profit will be poured in the expenses and the extra money is going in the

savings.