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    Temptations Packaging and Campaign Brief

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    Mahmood Ali
    The brief outlines a new campaign for the Temptations dessert brand to target consumers aged 18-45 in socio-economic classes B through D. It describes the 1 liter and 500ml product sizes available in flavors like vanilla, mango, strawberry, chocolate, and more priced from Rs. 170-190 and Rs. 110-120 respectively. The campaign aims to highlight the product's flavor variety and affordable price through minimalistic Urdu design creative cards without explicitly mentioning prices.

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    Temptations Packaging and Campaign Brief

    Uploaded by

    Mahmood Ali
    6 views2 pages
    The brief outlines a new campaign for the Temptations dessert brand to target consumers aged 18-45 in socio-economic classes B through D. It describes the 1 liter and 500ml product sizes available in flavors like vanilla, mango, strawberry, chocolate, and more priced from Rs. 170-190 and Rs. 110-120 respectively. The campaign aims to highlight the product's flavor variety and affordable price through minimalistic Urdu design creative cards without explicitly mentioning prices.

    Original Description:

    Brief Description

    Original Title

    Campaign March-18

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    The brief outlines a new campaign for the Temptations dessert brand to target consumers aged 18-45 in socio-economic classes B through D. It describes the 1 liter and 500ml product sizes available in flavors like vanilla, mango, strawberry, chocolate, and more priced from Rs. 170-190 and Rs. 110-120 respectively. The campaign aims to highlight the product's flavor variety and affordable price through minimalistic Urdu design creative cards without explicitly mentioning prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views2 pages

    Temptations Packaging and Campaign Brief

    Uploaded by

    Mahmood Ali
    The brief outlines a new campaign for the Temptations dessert brand to target consumers aged 18-45 in socio-economic classes B through D. It describes the 1 liter and 500ml product sizes available in flavors like vanilla, mango, strawberry, chocolate, and more priced from Rs. 170-190 and Rs. 110-120 respectively. The campaign aims to highlight the product's flavor variety and affordable price through minimalistic Urdu design creative cards without explicitly mentioning prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    TEMPTATIONS PACKAGING AND CAMPAIGN BRIEF

    Creative Objective:

    The reason of the brief is to make a new campaign of the already


    highly demanded Product Brand Temptations.

    TARGET MARKET:

    The Target market of this product is SEC – B, C and D and the age
    group of 18 to 45 year old. The main purchaser of this product is from
    women. The SKU of this Brand are 1 Liter and 0.5 Liter as they are
    mostly used for family gathering.

    PRDOCUT DESCRIPTION:

    Volume: 900ml

    Flavors: Vanilla, Mango, Strawberry, Chocolate, Pista, Tutti Fruitti, Shahi


    Kulfa.

    Price: Rs 170 to Rs 190.

    Volume: 450ml

    Flavors: Vanilla, Mango, Strawberry, Pista, Shahi Kulfa

    Price: Rs 110 to Rs 120.


    LOOK AND FEEL:

    Campaign:

    For this you have to Design a Creative Card. The Unique Selling Point of
    the product is flavors and low price. So design a campaign for the
    products which could target the flavor range and highlight the price
    benefit (But not in term of price Disclosure). Use Urdu design with
    Minimalistic Design.

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