Professional Documents
Culture Documents
1st Draft Business Plan
1st Draft Business Plan
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BUSINESS PLAN
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_______________________________
Submitted by
Submitted to
MS. JOEANAH FAITH L. BRANZUELA
Teacher
EXECUTIVE SUMMARY
THE ROLLING SLICK BARBER SHOP IS A BARBER BUSINESS SHOP THAT PERTAINS TO THE HAIR
NEEDS AND ESSENTIALS OF MEN. THE BARBER SHOP OFFERS DIFFERENT SERVICES ASIDE FROM
HAIRCUTS NAMELY CONSOLE GAMING (GAMING BOOTHS) & REFRESHMENTS. THE BARBER
SHOP AIMS TO PROVIDE SATISFACTION AND IMPROVE THE SELF-ESTEEM AND FIND WAYS ON
HOW TO GIVE BETTER SERVICES TO THE CUSTOMERS. THE SHOP ALSO ENVISIONS THE BENEFITS
THAT THEIR CUSTOMER WOULD FEEL AND RECEIVE. AS A BARBER SHOP, WE WILL FIND WAYS
ON HOW WE CAN IMPROVE NOT JUST YOUR HAIR BUT ALSO HOW YOU LIVE YOUR LIFE OUT.
ALTHOUGH THE SHOP HAS A LOT OF TOP COMPETITORS, WE WILL STRIVE AND ACHIEVE TO
COMPETE WITH THEM SOMEDAY. THE SHOP BELIEVES IN THE QUOTE “GREAT THINGS COME IN
SMALL BEGINNINGS.” THE SHOP OFFERS CUTS FOR MALE KIDS AND TEENS. THE BUSINESS’
HAIRCUT RATE IS 250 PESOS, WHICH INCLUDES THE CUT, SHAMPOO OF THE HAIR, POMADE
AFTER THE CUT AND REFRESHMENTS. THE SHOP ALSO OFFERS DIFFERENT SERVICES OF WHICH
THE PRICE RANGES FROM 400-550 PESOS. THE STARTING CAPITAL OF THE SHOP IS FROM 300K-
750K, WHICH ALREADY INCLUDES THE RENT, EQUIPMENT, CHAIRS, TV AND HAIRCUT
EQUIPMENT.
TABLE OF CONTENT
Title Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Business Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Company Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vision Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
C. Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
D. Management Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
E. Operating Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F. Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
G. Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
H. References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business Review
The industry is primarily for men which is engaged in cutting, trimming and styling the
haircut of the men. The barbershop also offers shaving and trimming the men's beard.
The industry offers basic haircuts, haircuts with shave, other hair services and
merchandises e.g. the local pomades and shampoo. In terms of its activities, the industry
or the barbershop offers hair cutting, beard trimming, hairstyling and shampooing of the
hair. The industry has its advantages and disadvantages. For its advantages, the industry
uses the social media to promote its product and services to the people e.g. new trendy
cuts being posted through IG, Facebook, etc. The increasing population have also given
an advantage to the industry since it gives a revenue growth by providing the barbershop
a wider customer base. In terms of the disadvantage, the rising wage expense will be a
problem to the operators which then affects the industry's profit margin.
PESTLE Analysis
Political:
Our country, the Philippines, does have laws that businesses, industries, and everyone on
the country should follow. The Rolling Slick makes an effort to achieve a barber shop that
will abide the laws and policies of the country. Avoiding tax evasions, corruption, and
tariffs; these are a few of what the business has to avoid of because of the high risk it
could bring to the business.
Economic:
Being a third world country, the Philippines is not a very wealthy country as well as most
of the people who live in the Philippines. 21.6% of Filipinos, according to The World
Bank, are included in Poverty Level while the rest are living either normally or opulently.
The Rolling Slick came up with strategies to make the business cope up with inflations
and tax rates which are annually increasing and it may cause loss to the business. For
example, The Rolling Slick serves drinks and other forms of service in order to increase
customer satisfaction while also providing us stable income.
Social:
The Rolling Slick is relevant to the community because traditionally, we Filipinos have
our haircuts on a weekly or monthly basis and we tend to follow fashion trends
nowadays. Our determinants for our business are the youth because mostly, teenagers are
the ones who are following these fashion trends. Thus, it can lead to lesser risks and
higher return of investments.
Technology:
When technology introduces new products or tools to the market, The Rolling slick finds
this as an opportunity to acquire new technologies that will contribute to the success and
even the efficiency of the barbers in giving the services that the customers want. The
Rolling Slick will still train their workers constantly in order to improve their skills and
providing better customer satisfaction compared to other barber shops.
Legal:
Governments impose business rules and regulations to ensure that all businesses run in
line with codes of ethics, good health, and safety of the consumers. The Rolling Slick
provides policies in which the workers can follow so that they can be guided accordingly.
This includes employment law, consumer rights, and taxation policy. Workers should be
treated fairly with proper incentives in order to keep their morale high. Services will be as
advertised and as promised, because customer satisfaction is also our top priority in order
to attract more customers which will lead to increase in income.
Environmental:
The Rolling Slick ensures that the location will be environment-friendly and that no trees
would be harmed because we aim to go green. Also we aim to segregate our trashes in
order to reduce chances of flooding in the area. Reducing, reusing, and recycling, which
is a very basic step in being environment friendly, can lower the business cost. By
recycling the materials that the barbershop used, The Rolling Slick will decrease their
costs. An example of this would be using the bottles of the beverages in the barbershop
and turning it into an art piece that attracts the customers. This makes the company is
gaining more income just by recycling the bottles that were used up.
The Ownership
The Rolling Slick is a non-stock corporation composed of 6 shareholders: Gleizl Pelayre,
Conylene Lugo, Vincent Lomoljo, Bridget Condia, Rei Fernandez, and Marc
Villahermosa. The shareholders share the same goal and dream to become a big part in
the business industry and to the economy of the country. The Rolling Slick is a service
type of company that focuses more on the satisfaction of the customer and the customer
as well.
The Rolling Slick focuses on quality over quantity. Just like the company logo, we
embody simplicity with a touch of vintage looking plates to have a sophisticated aura. We
chose to have a bulb at the end to symbolize the ideas that the company has in store for
the future innovations for the company to the country and to the economic state of a
certain place where opportunities are at best state.
SWOT Analysis
Strengths
The shop employees trained barbers that provide grooming services
The shop offers a gaming booth for customers while they wait for their turn so
that they won’t get bored and so that they can use of their time instead of putting
it to waste
The shop offers refreshments
The shop ensures safe services
Weaknesses
The shop may not have high quality equipment yet because the starting budget for
the capital is tight but the shop can still guarantee a good service for the clients
and promise to provide high quality equipment eventually
The desired cut may not be what the clients expect it to be. (Human error)
The employees may face errors in doing their job, which is normal but we made
sure that the employees are not only trained to do their job but is also trained to
handle and deal with errors
Opportunities
The shop advertises its products and services to the market by giving discount
coupons, attracting customer all the way
The shop considers giving discount promos for their customers
Threats
The shop has already established competitors e.g. TUF, Slickville, Brunos, etc.
The shop may encounter possible economic increase of prices which may affect
the original rates of the given services
If the shop can’t attend to the customer’s desire, it may lead to scarcity of clients
or worst case scenario, bankruptcy
Business History
The company is created by a group of friends who had the same likes and passion for the
beauty industry, particularly grooming for men. We started it off as a passing thought
while we were thinking of our future businesses when we graduate from college. The
owners Vincent Lomoljo and Gleizl Pelayre shared the same plan in their future business,
but did not expect that their friends Bri, Marc, Rei and Con also want to invest in the
business. The group of friends wanted to open up this business because trendy cuts,
especially for men, have been popular here in the Philippines in such a short amount of
time.
Location: The location of the shop is beside USC Main, Junquera St. Cebu City.
Services:
The Rolling Slick Barber shop offers a variety of trendy cuts that are loved by
the millennials and generation Z (that includes the different types/styles of Fade, Barber,
Undercut, etc.) The cool and airconditioned shop also offers refreshments, a gaming
booth good for 4 people to have waiting guests would enjoy whilst waiting for certain
services to be done. The Rolling Slick also offers different types of pomade, a key
component to a well-volume and shined hair that will perfectly fit for any cut that will
leave customers have a well done experience with satisfaction.
Target Market
The Rolling Slick’s target market are males of all age, who are still looking for
ways to improve their looks with their hairstyles and who are looking for high quality
products and services.
Product Strategies
The Rolling Slick’s products are pomades, the service that the barbers give, and
the beverages. ,The products come at a price, but are very high in quality including the
service, the beverages, and discounts offered to customers on their next cut if they
choose to purchase one of the products being sold.
Pricing Strategy
The Rolling Slick’s products come at a price, but the quality of the products is
worth its price. Other brands offer an affordable price without much quality service. On
the other hand, The Rolling Slick prices their products and service based on the quality it
has.
Place/Distribution Strategies
The Rolling Slick has shelves with all their products for the customers to see and
to decide if they buy a certain product. They also use the products in the service, (e.g.)
after the haircut, the pomade is used in order to provide the look that the customers want.
The Rolling Slick also has their official website so that the customers can order online
and the product will be delivered to their front door.
Promotional Strategies
The Rolling Slick has flyers found almost everywhere in Cebu that advertises the
service we give, the products we sell, and the place of the barbershop so that people
would have an idea about The Rolling Slick. The Rolling Slick official website is also a
place where people can view everything about the barbershop; the customers can order
products from the website if they don’t want to go to the barbershop to buy the products.
-Achieves
marketing and
sales operational -Maintains
objectives by
D. MANAGEMENT PLAN organization staff
contributing
by establishing a
marketing and VINCENT LOMOLJO
-Assessing recruitment, -Responsible for
sales information CHIEF EXECUTIVE
and project and testing and providing
recommendations resource interviewing financial
to strategic requirements. program. guidance and
REIplans MARC BRIDGET GLEIZL
and reviews.
GIUSSEPPE VILLAHERMOSA support to clients
-Determining CONDIA
-Ensures PELAYRE
FERNANDEZ and colleagues.
-Determines quality control
PRODUCTION planning,
HUMAN FINANCE
annual and gross standards. monitoring and -Conducting
-IsSALES
clever
profit plans AND
andby -Finds pressure -ARESOURCE
reliableof -Organized
MARKETING appraisal reviews and
smart
forecasting andof
in terms -Liaising
or finds a with
way individual, enough to handle
employee work evaluations for
marketing
developing annual buyers and
for pressure to be confident things with good
results by in cost-reduction
sale quotas for marketing
a challengeand being and time
-With his skills in training opportunities.
regions. sales staff. encountering management
handling business managers.
-Has the ability -Keeping abreast
matters,
-Protectshe ensures -Planning and social contact
to assess things -Maintains of changes in
in becoming
organizations organising with people
responsible in the
value by keeping
easily with a historical human financial
production
straight forward
business
informationfirm resource. regulations and
schedules.
mind
confidential. legislation.
VINCENT CONYLENE
LOMOLJO LUGO
-Understand -Procures all
RESEARCH AND
customer PURCHASING
necessary
DEVELOPMENT
expectations on materials needed
to be sold for production or
products. daily operation.
-Research, -Receiving
Design and indents
Evaluate
materials, -Assessment of
assemblies, demand
-With heror
processes and description
liability of
in sales
-Two-time needpurchases,
and
equipment.
performing CEO she has the
that has anthe
-Oversees -Maintains
ability to keep in
oriented and of
development purchasing
track of the
openbusiness
the mind toand records and files
things needed to
different matters
services. be done
E. OPERATING PLAN
Identify the sources and purchasing procedures of your raw materials. What are
your quality control methods?
The company will be purchasing the raw materials by ordering it in our chosen seller e.g.
Home Builders for our interior and exterior look in the company, Mandaue Foams for the
chairs (this includes the Barber Chair, Wooden Chair and Metal Chair), tables and couch
used for the customers to sit inside our premises and we will order products from
companies who are able to create high- quality equipment’s used for the convenience of
the customer e.g. Wahl Professional in which we will be ordering equipment’s such as the
clippers, shears, Taper, Hairdryers, Combs, Flat Screw Scissor, etc. Before the company
orders all of these materials, the company has to evaluate if the source of these
equipment’s are of good and high quality, is a long-term use and it must be able to supply
what the company wants. The raw materials are classified into 2: Direct Materials and
Indirect Materials.
Direct Materials include:
Shears
Clippers
Taper
Cape
Combs
Hairdryer
Broom
Mop
Pomade
Indirect Materials include:
Electricity
Water supply
Wood
Cement
Metal
Paint
Tiles
Location: The location of the shop is beside USC Main, Junquera St. Cebu City.
Business Hours: 8:00 a.m. – 6:30 p.m.
Days of operation: Monday – Saturday (whole day)
Sunday is only from 9:00 a.m. – 4:30 p.m.
F. FINANCIAL PLAN
Our goal is to be a profitable business beginning in the first semester of the year. Hired
employees will be trained by professional hair stylists and required to attend seminars on
how to handle clients effectively. The business will not have to wait long for clients to
learn about it since discount promos will be distributed to the public a month before its
opening. The leaflets to be distributed contain the introductory package price.
If both expansion and funds are needed, a bank loan is necessary. The interest rate and
loan agreement are to be further discussed during the negotiation. This business plan
assumes that the business will receive a 10 year loan with a 5% fixed interest rate.
G. APPENDICES
Hiring Poster/Advertisements
Resumes
VINCENT BENEDICT T. LOMOLJO
AL 359, Pine St., Almiya Subdivision, Talamban Cebu City, Philippines 6000
Phone: (+63)9322946487 E-Mail: v_lomoljo@gmail.com
Education
Experience
Vice President Social Leaders Investing Good Morals (SLIGM) 2002 – 2003
S3 Officer Maria Montessori International School 2003 –
2004
Intern Jollibee Foods Corporation 2004
Supervisor Jollibee Foods Corporation 2004 –
2007
Head Director Jollibee Foods Corporation 2007 –
2010
Executive Officer Jollibee Foods Corporation 2010
Executive Officer Robinsons Land Corporation 2010 –
2018
Skills
Interpersonal and Adaptability Skills
Led a platoon as an S3 in the Citizen Advancement Training (CAT)
Tutor in the Kumon Learning Center and a teacher of Pre-Calculus
Supervised a whole crew in a Fast-Food Restaurant (Jollibee)
Organizational Skills
Assisted in the opening of the new branch of Jollibee in Cebu City
Organized the opening event for the annual Robinsons Christmas Party
Presented reports and annual income reports without meeting deadlines
Language Skills
Proficient in English and Filipino
Basic knowledge in Mandarin, Spanish and Japanese
Currently learning basic French
Technical Skills
Practiced with Microsoft and Mac applications
Made PowerPoints and Reports in various major projects the school asks of
Is able to type correctly without looking at the keyboard
Is computer literate and is fast to learn
Experience
Skills
Career Objective
To obtain a job with the position of Sales and Marketing Manager at The
Rolling Slick barbershop.
Education
May 2017 Tertiary, University of San Carlos
Basic Education Department, Cebu
City
BS in Business Administration
(BSBA)
Sales and Marketing, Major in
Management
May 2014 Senior Highschool, University of San
Carlos Basic Education Department,
Cebu City
ABM
March 2012 Junior Highschool, University of San
Carlos Basic Education Department,
Cebu City
CAT Officer ( S3 )
Volunteer Experience
2006 Boy Scout
-Participated in Jamboree’s and
Campings
2011- 2012 High Ranking CAT Officer ( S3 )
-Arranged Files
-Makes letters for activities
-Handled Battalions
2018- 2019 Marketing Manager ( Miniso )
-Managed the products (Gadgets at
Miniso)
2019- 2025 Sales and Marketing Manager ( Maybelline )
Education
Experience
Skills
Organizational Skills
Organized members in the group on assigned task
Presented research and projects within strict time restraints
Language Skills
Proficient in English, Filipino and the Visayan dialect
Technical Skills
Practiced with Microsoft applications
Made documentary videos for student tasks
Leadership Skills
Act as volunteer trainer for summer clinic
Motivates trainees with inner desire to succeed through self-discipline and self-
confidence
H. REFERENCES