Subject: Marketing Management

Topic :

Group No:- 1

Name Roll no
Abhirup Das 19

Neel Gada 24

Shruti Vaman 48

Ankit Sharma 85

Meghna Shetty 91

Sushmita Acharya 93

Shikha Shukla 95

Rohan Vaishnav 108

 ABOUT US
Thats us!

 We at The Good Doggie, work to comfort your pet.

 Our Grooming services are designed to pamper your pet and give them the much
needed hygiene and style.
 Whom do we call a good pet? a pet that is well trained, in our training service we
train your pet in basic obedience, behaviour and aggression. We help you to bridge
the gap between you and your furry pal.
 The Good Doggie Day Care centre is a cage free arrangement for your furry -baby.
With home cooked meals your pal will feel right at home.

7 P’S of marketing for The Good Doggie.

1.Products/Services:

2.Prices/Fees:
 The good doggie provide customer with high quality services for the lowest price
possible. Have wide price range according to the various packages.

1 ) Basic Grooming + Cleansing Bath.

 Dog- ₹ 1500-1800 & Cat- ₹ 1400.

2) Deep Conditioning Bath.

 Dog- ₹ 1800-2000/- & Cat- ₹ 1500

3) Oil Massage Spa.

 Dog- ₹ 1800-2000/-
4) Colour Protect Bath.
 Dog- ₹ 1400-1600/- & Cat- ₹ 1300-1500/-

5) Medicated Bath.
 Dog- ₹ 1300-1500/- & Cat- ₹ 1200/-

6) Trim + Bath.
 Dog- ₹ 1800-2200/- & Cat- ₹ 1600-1800/

7) Shave off + Bath

 Dog- ₹ 1800-2000/- & Cat- ₹ 1400-1600/-

8) Only Haircut.
 Dog- ₹ 1200-1500/-
3. Place/Access:
 Located in a residential area with many schools and colleges for publicity .
 Call our store or show up for a walk -in appointment.

4. Promotion:

1. Social media marketing.

 Facebook-facebook.com/TheGoodDoggie.
 Instagram-thegooddoggie.
 Mobile marketing- justdail.

2. Video promotion.
 Potential customers would want to see a pet enjoying themselves in shop (creating
and sharing behind the video) video tells a bigger story, in addition video showing
owner playing along with pet, along with footage of many on site animals interacting.
 Discounts - e.g.-Diwali discount, raining season discounts.

3. Online advertising.

 Company website (visually appealing filled with wonderful photos and client
testimonials, clippingnskills).

4. Promotional product.

 Taking parts in events (to reach new clients and creating a sense of kindness and
excellent exposure to business, buzz worthy event to promote on website.
 Tie up with near veterinary and pet shop.
 5. Physical Evidence:

 Interior and exterior of salon- creates homely atmosphere and playful

ambience .

 Membership cards.
 Customer feedback form.
 6. Processes:

1.First Step

 Undertaking from owner.

 Owner Identity proof (Aadhar Card)
 Alternative Number of any related person.

2.Second Step

 Trial of dogs.
 Understanding Dog behavior.
 Age limit: below 12 years.

3.THIRD STEP

 Understanding owners requirement whether he is looking for single boarding or is

comfortable with multiple boarding.

4.FOURTH STEP

 All basic requirement are taken care off.

 Food can be provided by the owner or we provided them with food as per dogs
requirement.

7. People:
 2 full time employees.
 Qualification: Past experience in veterinary field.
 The staffs in their free time are allowed to take nearby locality dogs for walk and
whatever income is generated from dog walking is for them and owner doesn’t have
any claim for same.
 The owner is himself involved in grooming process.
 Qualification: Professional dog trainer from Shirin Merchant.