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Solution:: Representativeness Heuristic and Closely Related Base Rate Neglect
Solution:: Representativeness Heuristic and Closely Related Base Rate Neglect
Solution:: Representativeness Heuristic and Closely Related Base Rate Neglect
BAYES’ RULE
𝑃 (𝐵|𝐴) ∙ 𝑃(𝐴)
𝑃 (𝐴|𝐵) =
𝑃(𝐵)
𝑃 (𝐵|𝐴) ∙ 𝑃(𝐴)
=
𝑃 (𝐵|𝐴) ∙ 𝑃(𝐴) + 𝑃 (𝐵|¬𝐴) ∙ 𝑃(¬𝐴)
Example:
Suppose there are 2 possible professions: pilot and physician. Of a nation’s labor force, 75% are
physicians and 25% are pilots. Brian is described as being competitive, practical, goal-oriented,
and is said to like “toys.” The probability of someone in this population to have a profession-
appropriate personality given either profession is 60% (so there is a 40% chance of meeting
someone whose personality is not appropriate for the profession they have). What is the
probability that Brian is a pilot?
Solution:
𝑃(𝑝𝑖𝑙𝑜𝑡 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑡𝑦|𝑝𝑖𝑙𝑜𝑡) ∙ 𝑃(𝑝𝑖𝑙𝑜𝑡)
𝑃(𝑝𝑖𝑙𝑜𝑡|𝑝𝑖𝑙𝑜𝑡 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑡𝑦) =
𝑃(𝑝𝑖𝑙𝑜𝑡 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑡𝑦)
(0.6) ∙ (0.25)
=
(0.6) ∙ (0.25) + (0.4) ∙ (0.75)
= 33.33 %
Most people would have guessed a higher value, mistakenly equating the conditional
probability of having a pilot-like personality given someone is a pilot with the conditional
probability of being a pilot given someone has a pilot-like personality. This exemplifies the
representativeness heuristic and closely related base rate neglect.