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    Nicholas Hall - The Rise of Digital Tourism New Technologies in Destination Branding 0

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    AirinLiemanto
    Modern tourism branding trends increasingly rely on digital technologies and new media. Destinations are using tools like mobile apps, social media, and immersive digital experiences to connect with travelers in real-time and create engaging brand experiences. Data-driven strategies are also important, as destinations can gain consumer insights and tailor marketing using tools that track traveler behavior online. The future of tourism lies in designing highly personalized digital experiences for travelers and leveraging new technologies to disperse visitors across destinations over time.

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    Nicholas Hall - The Rise of Digital Tourism New Technologies in Destination Branding 0

    Uploaded by

    AirinLiemanto
    11 views35 pages
    Modern tourism branding trends increasingly rely on digital technologies and new media. Destinations are using tools like mobile apps, social media, and immersive digital experiences to connect with travelers in real-time and create engaging brand experiences. Data-driven strategies are also important, as destinations can gain consumer insights and tailor marketing using tools that track traveler behavior online. The future of tourism lies in designing highly personalized digital experiences for travelers and leveraging new technologies to disperse visitors across destinations over time.

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    Digital Tourism

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    Modern tourism branding trends increasingly rely on digital technologies and new media. Destinations are using tools like mobile apps, social media, and immersive digital experiences to connect with travelers in real-time and create engaging brand experiences. Data-driven strategies are also important, as destinations can gain consumer insights and tailor marketing using tools that track traveler behavior online. The future of tourism lies in designing highly personalized digital experiences for travelers and leveraging new technologies to disperse visitors across destinations over time.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views35 pages

    Nicholas Hall - The Rise of Digital Tourism New Technologies in Destination Branding 0

    Uploaded by

    AirinLiemanto
    Modern tourism branding trends increasingly rely on digital technologies and new media. Destinations are using tools like mobile apps, social media, and immersive digital experiences to connect with travelers in real-time and create engaging brand experiences. Data-driven strategies are also important, as destinations can gain consumer insights and tailor marketing using tools that track traveler behavior online. The future of tourism lies in designing highly personalized digital experiences for travelers and leveraging new technologies to disperse visitors across destinations over time.

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    of 35

    MODERN TRENDS OF

    BRANDING IN TOURISM
    THE RISE OF DIGITAL TOURISM: NEW
    TECHNOLOGIES IN DESTINATION BRANDING

    21st March 2016


    President Hotel, Moscow, Russia
    #1 Global Tribes
    MILLENNIALS

    Multi Touchpoint Enabled


    Tech-Savvy Connected
    Informed Influential
    Experiential Social
    MILLENNIAL TRAVEL
    4 KEY TRENDS
    inspired
    real-time engagement
    immersive brand experiences
    omni stage-channel-format-device
    experience generation
    technology in service design

    @think_tourism
    visitor centric
    lead with user experience
    build and protect digital trust
    people at the core of your marketing
    real stories told by real people
    authentic and immersive
    connected
    create connections
    collaborate & innovate
    understand consumer behaviour
    empower content creators
    think about digital transformation
    data driven
    use consumer intelligence
    real time decision making
    data driven implementation
    tap into the power of personalisation
    long-term strategies
    CONNECTIVITY

    CONSUMER BEHAVIOUR

    E-COMMERCE

    MOBILE DEVICES

    SOCIAL NETWORING
    CONNECTIVITY TRIBES

    CONSUMER BEHAVIOUR TRENDS

    E-COMMERCE CONTENT

    MOBILE DEVICES TOUCHPOINTS

    SOCIAL NETWORING COMMUNITIES


    #2 Content Perspectives
    CONTENT
    PERSPECTIVES
    HIGH BUDGET. POWERFUL. CRAFTED

    MID-BUDGET. POWERFUL. AUTHENTIC

    LOW BUDGET. POWERFUL. REAL-TIME


    di
    #3 Micro Moments
    #4 Transformation
    DESIGN
    OVERCROWDING VISITOR DISPERSION

    MILLENNIAL PRODUCT APPEAL DIGITAL VISITOR EXPERIENCE

    STAKEHOLDER VALUE PERSONALISED PRODUCT OFFER

    SUPPLY AND DEMAND PRODUCT PRICING ELASTICITY

    INFORMATION SERVICE SMART DATA INTEGRATION


    VAN GOGH
    BIKE PATH
    EINDHOVEN
    ICELANDAIR
    NORTHERN
    LIGHTS
    ICELANDAIR
    NORTHERN
    LIGHTS
    LEADERSHIP
    MANAGING DIRECTORS VISIONARY LEADERS

    INFORMATION PROVIDERS CONVERSATION FACILITATORS

    QUALITY GRADING REPUTATION BUILDING

    SKILLS TRAINING COLLABORATION CO-CREATION


    AWARENESS
    BRAND DEVELOPMENT INFLUENCERS & COMMUNITY

    TARGET GROUPS SOCIAL GRAPH & TRAVEL TRIBES

    MARKETING CAMPAIGNS REAL TIME & FULLY IMMERSIVE

    BROADER BRAND VISION MOBILE, SOCIAL, DIGITAL FIRST


    JOANNA SERIALISED
    LUMLEY CONTENT
    thanks for your attention

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