Current GTM Strategy?

1. We as Xoxoday has 3 products :

Emplus (for employees), Compass (for
channel partners and sales team), Plum
(for consumer benefits, consumer
promotions, R&R programs etc).
1.1. Emplus is targeted to 50 to 2000
employee IT / ITES companies.
1.2. Compass is targeted to a sales
workforce (channel partners or
sales team) with 50 to 1000 and is
targeted to FMCG / FMCD,
Insurance, Banking industry
1.3. Plum is targeted to Banks, Reward
Resellers, Large IT/ITES
companies, Market Research firms
etc.
2. Xoxoday has identified India,
Philippines, USA and UAE as strategic
locations for first leg of expansion of the
product.
3. The industry – product – geography –
marketing strategy is hence mapped and
planned accordingly.
4. The marketing strategy and resources to
build a particular geography is aligned
quarter on quarter.
5. Major channels of communication
picked are Linkedin and Emailers.

What is the strongest Point in the GTM

Strategy?

1. Xoxoday has built a strong marketing

strategy (industry-product-geography-
communication piece). As the Xoxoday
product is a self-serve platform, the
above strategy works best for us.

What is the weakest point in the GTM

stratgegy?
Xoxoday has 3 products sold to 3 different
types of people in a company. It becomes
difficult to build and distribute multiple
communication across a geography.

Describe the most pressing problem in your go to marketing

strategy that keeps you awake at night. What have you done about
it so far? *

1. Xoxoday was traditionally a Service-

led organization and it used to sell its
product via heavy touch points like
(Face 2 face meetings, Founder’s
references etc.). It has now adopted a
SaaS strategy or Self-serve model,
which the internal sales team is finding
it difficult to adopt.
2. The competitors and the market is
currently operating in an assisted-sales
model and the clients find it difficult
to digest the product on low touch
point sales (like phone calls, emails
etc.).
To solve the problems –

1. Xoxoday is creating a series of

testimonials which the clients have
shared. This boosts confidence on the
product.
2. Xoxoday is also creating a series of
content and educational materials
which are pushed in case any specific
issues a client faces.
3. Xoxoday is also creating a bunch of
product videos which helps
prospective customers to learn more
about it
4. Xoxoday schedules various webinars
which help companies to understand
about the product better and may ask
questions (if any)

How will this teardown session help you and your business? *
1. It can help to share the problems – we
as SaaS companies are facing and may
get solutions to some of them.
2. It can help the other fellow SaaS
founders with points that has worked
with us
3. It can help to find like minded people
who would be interested in joining us.
4. It can also help some some of the
SaaS companies to use each other’s
products.