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  • Table No. 4.5: 1. Mean Value Scores For Parameter Much Information To Take Purchase Decision Is Not Required Is

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    The document summarizes descriptive statistics from a survey about consumers' preferences for information and time when making purchase decisions. It finds that consumers reported requiring more information on average before purchasing, as indicated by a positive skewness, mean, median and mode above 2. However, consumers reported preferring not to spend much time on purchases, as the skewness, mean and median were above 3 for that parameter. The conclusion is that integrating information sources can help provide consumers what they need to evaluate brands while saving them time in the purchasing process.

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    The document summarizes descriptive statistics from a survey about consumers' preferences for information and time when making purchase decisions. It finds that consumers reported requiring more information on average before purchasing, as indicated by a positive skewness, mean, median and mode above 2. However, consumers reported preferring not to spend much time on purchases, as the skewness, mean and median were above 3 for that parameter. The conclusion is that integrating information sources can help provide consumers what they need to evaluate brands while saving them time in the purchasing process.

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    4 views2 pages

    Table No. 4.5: 1. Mean Value Scores For Parameter Much Information To Take Purchase Decision Is Not Required Is

    Uploaded by

    varun
    The document summarizes descriptive statistics from a survey about consumers' preferences for information and time when making purchase decisions. It finds that consumers reported requiring more information on average before purchasing, as indicated by a positive skewness, mean, median and mode above 2. However, consumers reported preferring not to spend much time on purchases, as the skewness, mean and median were above 3 for that parameter. The conclusion is that integrating information sources can help provide consumers what they need to evaluate brands while saving them time in the purchasing process.

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    © All Rights Reserved
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    of 2

    Table No. 4.

    Descriptive statistic scores for information and time spend to take purchase of any commodi

    Parameter Do not require much Do not prefer to spend much of


    information to take purchase my time in purchase of any
    decision commodity
    Mean 2.6400 3.2100
    Median 2.0000 4.0000
    Mode 2.00 4.00
    Std.Deviation 1.24020 1.30168
    Skewness 0.553 -0.314
    Kurtosis -0.721 -1.078

    From table no. 4.5, it is observed that

    1. Mean value scores for parameter much information to take purchase decision is not required is

    2.64 with positive skewness 0.553 indicates respondent disagreement. It means they really required

    much information to take purchase decision. Median and mode values are equal to 2 also support this

    result.

    2. Mean value scores for parameter much time is required to spend to take purchase of any

    commodity is 3.21 with negative skewness -0.314 indicates respondent agreement. It means they do

    not prefer to spend much of their time in purchase of any commodity.

    This shows that consumers try to gain more information before they make purchase. They receive

    this information through various mediums; so integration of these mediums is required so as to

    feed the necessary information to the customers for brand evaluation which in turns will save their

    time & efforts while making an actual purchase.

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