Paper Code: BBA-601 L T P C

Paper: Entrepreneurship 4 0 0 4

Unit -I: Entrepreneurship

Concept and Definitions; Entrepreneurship and Economic Development; Classification and
Types of Entrepreneurs; Factors Affecting Entrepreneurial Growth – Economic, Non-Economic
Factors; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager vs Entrepreneur

Unit -II: Opportunity / Identification and Product Selection

Entrepreneurial Opportunity Search and Identification; Criteria to Select a Product; Conducting
Feasibility Studies; Project Finalization; Sources of Information

Unit -III: Small Enterprises and Enterprise Launching Formalities

Definition of Small Scale; Rationale; Objective; Scope; Role of SSI in Economic Development
of India; SSI; Registration; Machinery and Equipment Selection.

Unit -IV: Project Report Preparation

Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of
Project Appraisal

Unit -V: Role of Support Institutions and Management of Small Business

Director of Industries; DIC; SIDO; SIDBI; Small Industries Development Corporation (SIDC);
SISI; NSIC; State Financial Corporation

Books Recommended/Suggested Reading:

1. Desai, Vasant. Small-Scale Industries and Entrepreneurship. Himalaya Publishing House
2. Kaulgud, Aruna. Entrepreneurship Management. Vikas Publishing House, Delhi
3. Cynthia, L. Greene. Entrepreneurship Ideas in Action. Thomson Asia Pvt. Ltd
4. Chandra, Ravi. Entrepreneurial Success: A Psychological Study. Sterling Publication Pvt
Ltd
5. Balaraju, Theduri. Entrepreneurship Development: An Analytical Study. Akansha
Publishing House
6. David, Otes. A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi
7. Taneja. Entrepreneurship. Galgotia Publishers
Paper Code: BBA-602 L T P C
Paper: Retail Management 4 0 0 4

Unit -I: Introduction

Overview , Evolution, theories of retailing, Functions of retailing; Building and sustaining
relationships; Structural change,

Unit -II: Situational analysis

Types of format Retail institutions by ownership; Retail institutions by store-based strategy mix;
non-store-based, and other forms of nontraditional retailing; format choice.
Choosing a store location: Trading-area analysis; Site selection

Unit -III: Managing retail business

HR- Marketing interface for customer service, Retail organisation and HRM; Operations
management: financial and operations dimensions, store choice behavior of Indian consumers.

Unit -IV: Delivering the product

Retail Information Systems; importance of RIS in retailing , Merchandise management and
pricing: developing and implementing plans, pricing objectives, Impact of pricing strategies on
various formats.

Unit -V: International retailing

Internationalisation and Globalisation; Shopping at World stores, The Retailing- Global scenario
, retailing in Asia,

Books Recommended/Suggested Reading:

1. Berman B and Evans J R- Retail Management (Pearson Education)
2. Michael Lervy M and Weitz B W- Retailing Management (Tata McGraw-Hill)
3. Newman A J and Cullen P- Retailing: Environment and Operations (Vikas)
4. Varley R and Rafiq M- Principles of Retail Management (Palgrave)
5. Lamba- The Art of Retailing (Tata McGraw-Hill)
6. Sheikh Arif,Retail Marketing, oxford university press
Paper Code: BBA-603 L T P C
Paper: E-Commerce 4 0 0 4

Unit -I: Introduction to e-Commerce

Benefits and Impact of e-Commerce, Classification & applications of e-Commerce,
Architectural Framework, e-commerce in India

Unit -II: Network Infrastructure for e-commerce

Intranet, Extranet, & Internet- How it works?
Internet Service Providers

Unit -III:
E-commerce Models
e-Marketing & e-Advertising

Unit -IV:
Mobile Commerce
E-Security

Unit -V:
Electronic Data Interchange
Electronic Payment Systems
e-CRM, e-SCM

Books Recommended/Suggested Reading:

1. Bharat Bhaskar: Electronic Commerce, Tata Mc-Graw-Hill

2. Dave Chaffey: E-business & E-commerce Management, Pearson Education
3. Kalakota & Winston: Frontiers of E-commerce, Pearson Education, Mumbai
4. David Whiteley: E-Commerce- Strategy technologies and Applications, Tata Mc-Graw
Hill
5. C.S.V.Murthy: E-Commerce– Concepts, Models & Strategies, Himalaya Publishing
house
6. Kamalesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata
McGraw-Hill
7. Perry: E-Commerce, Thomson Publications
8. Elias M Awad: Electronic Commerce, Prentice-Hall India
Paper Code: BBA-604 L T P C
Paper: Export-Import Management 4 0 0 4

Unit -I: Introduction to Export Import Business

Introduction to Export and Import: Types of Exports; Modes of entry into international business;
Steps for successful exporting; WTO and Trade Liberalization.
.
Unit -II: Foreign Trade and Regulation
Balance of Payment of India; Foreign Trade Policy; Promotional Measures to promote the
Business; Export Houses and Trading Houses; Special Economic Zones;
Unit -III: Export-Import Documentation:
Performa Invoice; Packing List; Commercial Invoice; Certificate of Origin; Shipping Bill; ARE-
I Form Mate’s Receipt; Exchange Declaration Form; Bills of Exchange

Unit -IV: Financing Of Global Operations

Methods of International Trade Payments: Letter of Credits; Types of L/Cs ;Export Financing:
Pre-shipment Finance; Post-shipment Finance;

Unit -V: Export Market Strategy

Market Identification and Demand Estimation; Product Strategy; Pricing Strategy; Selecting the
Channel of Distribution Strategy.

Books Recommended/Suggested Reading:

1. Justin Paul & Rajeev Aserkar: Export -Import Management; Oxford University Press , New
Delhi.
2. Rakesh Mohan Joshi: International marketing,Oxford university.
3. Sumati Varma: International Business “Concept, Environment& Strategy”, Ane Books
Pvt. Ltd., New Delhi
4. Vyuptakesh Sharan: International Business “Concept, Environment and Strategy”,
Pearson Education.
5. Onkwitz, Sak and John J.Shaw: International Marketing,: Analysis and Strategy, Prentice
Hall,New Delhi
6. Paliwoda, S.J.(ED): International Marketing, Reader, Routledge, London
Paper Code: BBA -607 L T P C
Paper: Corporate Law 4 0 0 4

Unit I: Incorporation and its Consequences

Formation of a company, Classification of company, Memorandum of association, Articles of
association additional documents required for incorporation, certificate of incorporation;
commencement of business, alteration of Memorandum and Articles and limitations on power of
alteration, Conversion of public Ltd. Company to private Ltd. Company and private Ltd.
Company to public Ltd. Company.
Unit II: Prospectus, Share capital and debentures
Prospectus: Meaning of prospectus, contents of prospectus, Registration of prospectus, penalties
for misrepresentation in prospectus. Share capital: Shares, Classification of shares, alteration of
capital, reduction of capital, voting rights. Debentures: Kinds of debentures, Remedies for
debentures holders, Creations of charges, mortgages and registration charges.
Unit III: Management of company
Directors: Structure of board of directors, Qualifications, remuneration, powers and duties of
directors. Appointment of directors, Independent directors, resignation and vacation of office of
director. Appointment and remuneration of Managing director.
Unit IV: Meetings, account and Audit of Company
Meetings: Classifications of meetings, General rules for meetings, proxies, quorum, voting
rights, special and ordinary resolution. Account and Audit: Accounts, statutory books, filing
accounts with registrar. Audit: Appointment of auditor, rights, powers and duties of auditor,
special audit.
Unit V: Winding up
Meaning of winding up, modes of winding up, procedure of winding up, Liquidator: Rights and
liabilities of liquidator, Dissolution of company, consequences of winding up.

Books Recommended/Suggested Reading:

1. Gower L C B: Principles of Modern Company Law; Stevens & Sons, London.
2. Ramaiya A: Guide to the Companies Act; Wadhwa & Co Nagpur.
3. Singh Avtar: Company Law; Eastern Book Co, Lucknow.
4. Kuchal M C Modern India Company Law; Shri Mahavir Books, Noida.
5. Kapoor N D Company Law Incorporating the Provisions of the Companies Amendment
Act, 2000; Sultan Chand & Sons, New Delhi.
6. Bagrial A K: Company Law; Vikas Publishing House, New Delhi.