Professional Documents
Culture Documents
Campaignresearch
Campaignresearch
Campaignresearch
C R
By: Keylee Williams
Research Expert
W C R ?
Cam n e r co s re c t a g e , me d oy f in h
po r to g o r u ce.
H I ?
As :
1. Wha t e l o t m a n?
2. Wha si s e t a s d o l ac h o l?
3. Wha n f u to s dI e k ?
G Q
1. Wha t i s a /or b ?
2. Wha t e l i s /or r a v ?
3. Who is y t o q he su ? How c i re y? Wha t e
so on ?
4. Who m em t e s i n / w e s e p ?
5. Wha n ca g o l ta co n o r ge in ?
6. Who he r ay ?
7. Do s u b av po n es es n is p i ?
8. Wil h ma n p ud u v e t, ba , or ni on?
9. Wo l be us to u l a v o ni t e t ?
K
Mar s d o v u k n on’t pi l lo w , so im t to yo
ca g ur t. Thi f s i r f u r d a w as b wa s ey
ca g he is g o t a d a t mo y.
Res h e p : A re c am s o l e y ce b a d ra it p is
wi n la 5-10 ye d e d n e t . Sin ci di e r wi , c o n a
re c am f 2017 is cu n h o f 2008.
S M R
Ac o d t Fo s se he t ul ci di t o m (2016-2018):
1. Fac o (76%)
2. In ag (32%)
3. Pin s (29%)
4. Sna h (27%)
5. Lin In (25%)
6. Twi r (24%)
7. Wha p (22%)
S M R C .
How w u h e t et i t da e c ?
Who in ca d a?
18-29 88%
30-49 78%
50-64 64%
65+ 37%
F
➔ Ide f ur b an n la le ti
➔ Set go (s)
➔ Dro h J on
➔ Pro a c -to-ac an v o ud e w ob e n ve
➔ Use c ec s a h pot or za /ba
➔ Be t e t
➔ Ke p n si l c e t o ud e
R
Campaign Research Starts With Strategy and Questions. (n.d.). Retrieved September 15, 2018, from
http://www.datacenter.org/research/camp_q.htm
Campaign Research: Insights from fastmap and The Team. (2018, August 21). Retrieved September 15, 2018, from
https://www.fastmap.com/campaign-research-insights-fastmap/
Murnane, K. (2018, March 03). Which Social Media Platform Is The Most Popular In The US? Retrieved September 15, 2018,
from
https://www.forbes.com/sites/kevinmurnane/2018/03/03/which-social-media-platform-is-the-most-popular-in-the-us/#6595ddc1
1e4e