RADIO PSA PRODUCTION SCRIPT

Title: Adopt, Don’t Shop

Client/Sponsor: Oregon Humane Society
Length: 60 seconds
Air Dates: July 5-July 31 (following the increase in strays after the 4th of July)
Type of PSA: Intervention
Music: (Upbeat “happy” instrumental,
sounds of dogs softly barking and kids
laughing)

Announcer: The joy a new pet can bring to the lives of

a family is limitless.

Music: (Audio clip of young child saying

“come here, Buddy! *dog barks, Good
boy Buddy!”

Announcer: The benefits aren’t limited to just the

owners though.

Music: (Instrumental shifts to a slower

and somber piano melody)

Announcer: 6.5 million animals enter shelters each

year, often at no fault of the pets. Less
than half are ever adopted.

Announcer: Most shelter animals are trained, and

well behaved, but were surrendered due
to unforeseen life events.

Music: (Reverts back to original “happy”

instrumental)

Announcer: Here is how you can help!

Announcer: Here at the Oregon Humane Society, we
believe in the motto “Adopt don’t shop.”.

Announcer: By choosing to adopt you not only help

put an end to the puppy mill industry, but
you give a second chance to a furry friend
that has so much love left to give.
Announcer:
Visit the Oregon Humane Society’s
website today and meet the next furry
member of your family.
Music: (Instrumental ends followed by
two dog barks)

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