SUMMER TRAINING

REPORT
ON
A STUDY OF CONSUMER AWARENESS TOWARDS SRIRAM
LIFE INSURANCE.

SUBMITTED FOR
In Partial Fulfillments of the Requirement for
the Award of the Degree of

POST GRADUAT DIPLOME IN MANAGEMENT

(2018–2020)

SUBMITTED TO
INTERNATIONAL SCHOOL OF MANAGEMENT,
PATNA

UNDER THE GUIDANCE SUBMITTED BY

DR NAWAB AKRAM ABHINAV SINHA
ROLL- PGDM1820001
REG_NO:-
M.B.A ( )
SESSION (2018-20)
 CERTIFICATE BY THE GUIDE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the ABHINAV SINHA student of PGDM (FINANCE)

has completed his project on “A STUDY OF CONSUMER

AWARENESS TOWARDS SRIRAM LIFE INSURANCE” which is

based on data collected by research.

This report is completed under my supervision. It is only for academic

purpose and is a bonafide work done by researcher.

Date:- Signature of Guide

Dr Nawab Akram
(Mentor, ISM, Patna)
 DECLARATION BY THE STUDENT

I ABHINAV SINHA student PGDM (FINANCE) hereby declare that the project

report entitled “A STUDY OF CONSUMER AWARENESS TOWARDS

SRIRAM LIFE INSURANCE” is my own original work based on the survey

undertaken by me.

I also declared that this report has not been submitted to any university/

institute for the aware if any professional.

DATE:- SIGNATURE

_________________
ABHINAV SINHA
ROLL- PGDM1820001
M.B.A ( )
SESSION (2018-20)
 ACKNOWLEDGEMENT
I take the opportunity to express our gratitude to all the concerned people who have

directly or indirectly contributed towards completion of this project. I extend my sincere

gratitude towards organization for providing the opportunity and resources to work on

this project.

I am extremely grateful to Mr. Varun Kumar (Manager, Sriram Life Insurance), my

mentor in organization for her guidance and invaluable advice during the projects. Also

to my guide, whose insight encouraged me to go beyond the scope of the project and

this broadened me learning on this project.

I also want to show my gratitude to Dr Nawab Akram (mentor) whose insight helped me

to complete this project.

And last, I would like to take an opportunity to thank all the people who helped me in

collecting necessary information and making of the report. I am grateful to all of them for

their time, energy and wisdom.

ABHINAV SINHA
 EXECUTIVE SUMMARY
Sriram Life Insurance is an associate company of Sriram Capital Ltd., a part of Sriram Group.

Sriram Group is one of India’s leading private sector financial services companies, and ranks

among the top 10 private sector financial services. Sriram group has interests in asset

management and mutual funds, stock broking, life and general insurance, proprietary

investments, private equity and other activities in financial services.

In today’s competitive world I find that insurance sector has the maximum growth and

potential as compare to the other sector. Insurance has the maximum growth rate of 70-80%

while as FMCG sector has maximum 12-15% growth rate. This growth potential attracts us to

enter in the sector and SRIRAM LIFE INSURANCE gave me the opportunity to work and

get experience in highly competitive and enhancing sector.

The objective of the project was to be find out the “A STUDY OF CONSUMER

AWARENESS TOWARDS SRIRAM LIFE INSURANCE”. For this I have to

understand consumer response, time frame, personality constraints and emotions for

assessing the potential of insurance sector. So specifically the target of the project is to focus

of the high network income groups like Spa owners, Jim owners ,beauty parlor owners,

opticians and society managers.

The first half of my project is to carry the fieldwork along with campaigning in different

localities in Patna region. Data collected from fieldwork were submitted to the company for

future requirements and also to get back to the customers.

The study undertaken for two months. We were given more than one month for the collection

of data and scanning of data.

This report shows detail work on following areas

- Boring Road

- Baily Road

- Rajendra Nagar

- Ashok Raj Patna

For this purpose Feedback form was prepared which gave a broader picture of the people

about their existence investment segments. The form shows details regarding current savings

and planning for their future events. Through this form we got to know what people think

about private insurance sector and get the idea about different flaws in the insurance sector

because it is seen that during interview few people had a idea about private players in the

insurance sector and their developments. The questionnaire contains various aspects like

profession, education, current savings, number of dependants, address etc.

Second part of the study contains scanning the form/questionnaire making proper evaluation

of given information and going back to them showing how they need to plan their future and

the direction to achieve their desired goals.

SR.NO. TOPIC PAGE NO

TABLE OF CONTENTS
1. Introduction

1.1 Introduction

1.2 Purpose of the project

1.3 Scope of Project

2. Organizational Profile

2.1 Introduction of the company

2.2 Achievements

2.3 Competitors

2.4 Products

2.5 Head office and Branch Offices

2.6 Organisation Structure

3. Research Methodology

3.1 Objectives

3.2 Sampling Methodology

3.3 Data Collection Method

3.4 Limitations

5. Data Analysis

6. Conclusion

7. Recommendation and learning

8. Bibliography