This research proposal summarizes a study on the marketing strategies of Vodafone. It provides background on Vodafone, noting that it is a British telecommunications company founded in 1982 with its headquarters in London. Vodafone India is its Indian subsidiary and as of 2018 was India's second largest mobile network with over 223 million subscribers and a 21% market share. The proposal seeks to analyze Vodafone's strategies that have contributed to its strong market position globally and in various countries.
This research proposal summarizes a study on the marketing strategies of Vodafone. It provides background on Vodafone, noting that it is a British telecommunications company founded in 1982 with its headquarters in London. Vodafone India is its Indian subsidiary and as of 2018 was India's second largest mobile network with over 223 million subscribers and a 21% market share. The proposal seeks to analyze Vodafone's strategies that have contributed to its strong market position globally and in various countries.
This research proposal summarizes a study on the marketing strategies of Vodafone. It provides background on Vodafone, noting that it is a British telecommunications company founded in 1982 with its headquarters in London. Vodafone India is its Indian subsidiary and as of 2018 was India's second largest mobile network with over 223 million subscribers and a 21% market share. The proposal seeks to analyze Vodafone's strategies that have contributed to its strong market position globally and in various countries.
Vodafone Plc is a British multinational telecommunication network with headquarter in London
and Newbury,Berkshire. The company was founded in 1982 as a joint venture and the name was derived from the newly found company’s goal of both voice and services over telephone network. Vodafone India was the Indian subsidiary of UK based Vodafone group plc and was provider of telecommunication services in India with it’s operational head office in Mumbai. As of march 2018, Vodafone India had a market share of 21% with approximately 223 million subscriber and was the second largest mobile telecommunication network after Airtel. Market line premium company strategy report in depth coverage of the performance and strategies of the world leading telecommunication companies. Vodafone enjoys strong market position as evident from the high market shares, the company has robust in countries.