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Introduction To Mass Communication and Campus Journalism
Introduction To Mass Communication and Campus Journalism
Introduction To Mass Communication and Campus Journalism
Vision
To be a leading university in science and technology by 2022.
Mission
The University shall provide quality, relevant, and responsive scientific, technological and professional education and advanced training in different areas of specialization; and shall undertake
research and extension services in support to socio-economic development of Antique, the Filipino nation, and the global community.
Attributes of UA Graduates:
UA graduates are universally achieving
Professionals imbued with high personal integrity and commitment
Research – oriented innovators and life-long learners;
Intellectuals with strong environmental, cultural, and artistic sense;
Development – driven leaders and socially responsible change agents; and
Execellent workers with high technological and technical expertise.
Course Information
Course Code : ENGLISH 13
Course Title : Introduction to Mass Communication and Campus Journalism
Course Description: This course provides students with basic concepts of mass communication. It is designed to acquaint students with the theories and principles of campus journalism. This
is also a practical course to students who are beginners in the journalism field and who want to improve their journalistic skills and provides them opportunities to produce
news and other articles for a campus paper.
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 2 of 7
Instructor
Name: Alfonso M. Samillano Jr.
Email Address: fonzichrist@gmail.com Contact No.: 09260621502
Consultation Time/Day: TH 1:00-4:00 Rm: Faculty Room
Program Outcomes
OUTCOMES –
PROGRAM PERFORMANCE INTENDED LEARNING TEXTBOOK/ BASED ASSESSMENT OF
COURSE TOPICS TIME
OUTCOMES INDICATOR OUTCOME REFERENCES TEACHING AND LEARNING OUTCOMES
ALLOTED
(ILO) LEARNING (ALO)
(OBTL )
Articulate the Generate Familiarize with the Orientation Open discusssion Oral recitation 2 hours
relationship of opportunities for University’s VMGO. A. VMGO
education to reflection on Discuss the requirements of B. Class Rules and
larger historical, historical, social, the course, grading system Regulations
social, cultural cultural and and expectations. C. Class requirements
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate Define mass communication Mass Communication Interactive Lecture Essay: The significance of 2 hrs
relationship of opportunities for and explain concepts related A. Definitions and Concepts mass media in the survival of
education to reflection on to mass communication. B. Different Media of Mass a democratic society
larger historical, historical, social, Communication
social, cultural cultural and
and political political
processes. processes as
they affect the
day to day
lives of the
students
Articulate the Generate 1. Define Campus A. Campus Journalism- A -Lecture Quiz: (Essay) Answer the 5 hrs
relationship of opportunities for Journalism. Better Understanding following questions in no less
education to reflection on 2. Explain why a Campus a. Definition of Campus than five sentences to be
larger historical, historical, social, Journalist should be Journalism
posted on the online class
social, cultural cultural and responsible in his/her -Discussion
and political political writings.
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 4 of 7
processes. processes as 3. Enumerate the different b. Responsibilities of a forum. (10 points each)
they affect the Dos and Don’ts in Campus Campus Writer
day to day Journalism. -Brainstorming 1. State one responsibility of
Pursue lifelong lives of the 4. Discuss the Journalism c. The Dos and Don’ts in a Campus Journalist and
learning for students Creed. Campus Journalism explain.
personal and 5. Reflect on the importance
professional of Campus Journalism in the d. A review of the -Reading Assignment 2. Define Campus Journalism
growth. society. Journalism Creed in your own point of view.
Plans and carries 6. Describe the qualities a
out personal and Campus Journalist should e. Killing of Journalists/ 3. Why do Campus
Act in professional possess. Journalism issues -Criticizing an article
Journalists need to be
recognition of advancement. 7. Display interest in writing responsible in their writing?
professional, as well as criticizing an B. Types and Functions of
social, and article. Campus Journalism 4. Explain the relevance of
ethical 8. Reflect on the importance -Library research
the saying “Pen is mightier
responsibility. of campus journalism in C.. Convergence than the sword” in campus
-Blogging/Online
schools and society Journalism journalism
Articulate and 9. Explore different media a. Social Media Forum
discuss the platforms (writing, photo, b. Blogs and Web Hosting 5. How would journalists
latest audio, video, etc.) used in c. Podcasting/ Vlogging respond to online readers
developments in journalism who tagged all members of
the specific field the media as biased or
of practice. presstitutes?
Demonstrate 1. Analyze and 1. Define news and News Writing -Interactive Lecture Quiz 1: Write a news story 9 hours
basic and higher interpret data newswriting a. What is News Writing? and Discussion using different news leads
levels of and information 2. Discuss the different b. Elements of News -Group Reporting Quiz 2: Write a news story
thinking skills in using appropriate elements that make a c. The pyramid structure in -Library Research about recent events in school
planning, tools and material newsworthy. News Writing -Newspaper Review and society
assessing and procedures. 3. Discuss the importance of d. Types of News -News story writing
reporting. Inverted Pyramid structure in e. Types of News Leads Blogging/Online Publish news articles on
2. Compose and newswriting f. The LTQTQT format in Forum Group Blog for open critiquing
Effectively disseminate 4. Introduce the different newswriting
communicate properly well- types of news and news g. Basic rules in newswriting
orally and in written reports leads
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 5 of 7
Demonstrate Analyze and 1. Define headlining and A. Copyreading -Interactive Lecture Quiz 1: 4 Hrs
basic and higher interpret data copyreading a. What is Copyreading? and Discussion Edit manuscripts
levels of and information 2. Enumerate the b. Responsibilities of a -Group Reporting
thinking skills in using appropriate responsibilities of a Copyeditor -Exercises
planning, tools and copyreader c. Copyediting symbols -Collaborative Quiz 2:
assessing and procedures. 3. Familiarize with d. Pointers in Copyediting Learning Write catchy headlines
reporting. copyediting symbols
Republic of the Philippines Document Code: AAO-TMP-005
UNIVERSITY OF ANTIQUE Revision No.: 00
Sibalom, Antique
Telefax No. (036) 543-8161 Effectivity Date: January 2016
E-mail: ua@antiquespride.edu.ph Page: 6 of 7
writing using
both English
and Filipino
Demonstrate 1. Analyze and 1. Explain the importance of Editorial Cartooning -Lecture Draw an editorial cartoon on 7 hrs
basic and higher interpret data editorial cartooning in an a. What is an editorial the following topics: ( 50
levels of and information editorial page cartoon? -Brainstorming points)
thinking skills in using appropriate 2. Analyze the cartoonist’s b. Elements of Editorial
planning, tools and motives in drawing an Cartoons -Games 1. Duterte’s language
assessing and procedures. editorial cartoon c. Symbols in Cartooning 2. China in West Philippine
reporting. 3. Consider their audiences’ -Discussion Sea
expectations and 3. Duterte vs. US, UN, EU
Pursue lifelong Plans and carries perspectives on their -Ed.Cartoon review
learning for out personal and drawings
personal and professional 4. Interpret the messages of
professional advancement. their drawings
growth. 5. Draw an editorial cartoon
regarding important issues
our society
FINAL EXAM
Grading System: