BRAND AUDIT OF HP

Karan Munjal (19B) – EPGDIB-IM

ABOUT THE COMPANY

Hewlett-Packard Company (commonly referred to as HP, and stylized as hp) or Hewlett-Packard is
an American multinational information technology company headquartered in Palo Alto, California. It
develops and provides a wide variety of hardware components as well as software and related services
to consumers, small- and medium-sized businesses and large enterprises, including customers in the
government, health and education sectors.

Vision: HP’s vision is to create technology that makes life better for everyone, everywhere — every
person, every organization, and every community around the globe

BRAND ELEMENTS

Name: HP (Hewlett Packard)

Logo:

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