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  • Coca Cola BMC

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    The business model canvas outlines Coca-Cola's key partners, activities, value propositions, customer relationships, customer segments, resources, cost structure, and revenue streams. Key partners include bottle suppliers and distributors. Key activities involve bottling, production, distribution, and marketing. The value propositions are to quench thirst, provide sugar and a familiar taste, and allow customers to feel cool. Customer relationships are maintained through advertising and sales representatives working with distributors. The customer segments are mass markets including children, teens, and young adults. Resources include the Coca-Cola formula, bottling facilities, marketing and sales teams, and distribution deals. Costs come from marketing, advertising, employees, franchises, and

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    Comprehensive BMC for Coke

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    The business model canvas outlines Coca-Cola's key partners, activities, value propositions, customer relationships, customer segments, resources, cost structure, and revenue streams. Key partners include bottle suppliers and distributors. Key activities involve bottling, production, distribution, and marketing. The value propositions are to quench thirst, provide sugar and a familiar taste, and allow customers to feel cool. Customer relationships are maintained through advertising and sales representatives working with distributors. The customer segments are mass markets including children, teens, and young adults. Resources include the Coca-Cola formula, bottling facilities, marketing and sales teams, and distribution deals. Costs come from marketing, advertising, employees, franchises, and

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    3K views1 page

    Coca Cola BMC

    Uploaded by

    hawyonghong
    The business model canvas outlines Coca-Cola's key partners, activities, value propositions, customer relationships, customer segments, resources, cost structure, and revenue streams. Key partners include bottle suppliers and distributors. Key activities involve bottling, production, distribution, and marketing. The value propositions are to quench thirst, provide sugar and a familiar taste, and allow customers to feel cool. Customer relationships are maintained through advertising and sales representatives working with distributors. The customer segments are mass markets including children, teens, and young adults. Resources include the Coca-Cola formula, bottling facilities, marketing and sales teams, and distribution deals. Costs come from marketing, advertising, employees, franchises, and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Designed for: Designed by: Date: Version:

    The Business Model Canvas


    Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
    -Bottling -Quench thirst -Only over ads (customers)
    -Mass market
    -Get sugar -Sales rep available to All -Children (will become
    -Bottle suppliers -Producing and supply syrup
    -Familiar taste distributors (distributors) customers for life)
    -Production (franchises)
    -Cool down on hot days -Close coop with few big -Teens
    -Customer distributions
    -Distribution of physical -Feel one of the cool guys distributors (distributors)
    -Young adults
    product in large quantities
    -Winning product -Share your moments with
    -Ad agency (franchises) -Distributors (larger Retail
    guaranteed to sell us
    outlets, Restaurants, Few
    -Marketing (distributors) -Storytelling big chains, Vending machine
    operators, Redistributors)
    Key Resources Channels

    -Formula of Coca-Cola Restaurants, vending


    -Bottling factory machines, stores,
    supermarkets, website,
    -Marketing Team social media, TV, traditional
    -Sales advertising, interactive
    -Franchise contract labels, newsletters.
    -Distribution deals
    -Truck fleet
    -Packaging innovation

    Cost Structure Revenue Streams


    -Marketing
    -Fixed fee per bottle
    -Advertising
    -Staff/ Employees
    -Franchises (Maintaining factory, Maintaining fleet, Franchise
    contract, Bottling and distribution
    -Taxes

    This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
    http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

    Designed by: Strategyzer AG


    The makers of Business Model Generation and Strategyzer strategyzer.com

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