BUSINESS RESEARCH METHOD

ASSIGNMENT 1
TEAM 4

STUDENT NAME: KISHORE S 18BSP2407

MANASA GANTAJI 18BSP2443
MANNE MANU YASWANTH 18BSP2450
MOHAMMED SHIHAB MC 18BSP2468
M SAI RAMOJI RAVICHANDAN 18BSP2472
COURSE NAME: BUSINESS RESEARCH METHODS
COURSE CODE: SLRM 502
DATE OF SUBMISSION: 03/11/2018

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 CONTENTS
ABSTRACT........................................................................................................................................... 3
INTRODUCTION .................................................................................................................................. 4
PROBLEM STATEMENT ................................................................................................................... 4
OBJECTIVES AND AIMS .................................................................................................................. 5
AIMS .................................................................................................................................................. 5
BACKGROUND AND SIGNIFICANCE ............................................................................................ 6
RESEARCH DESIGN AND METHODS ........................................................................................... 7
OVERVIEW ....................................................................................................................................... 7
POPULATION AND STUDY SAMPLE ........................................................................................ 7
SAMPLE SIZE AND SELECTION OF SAMPLE ........................................................................ 7
 MULTI STAGE SAMPLING ............................................................................................... 8
SOURCES OF DATA ...................................................................................................................... 8
COLLECTION OF DATA ................................................................................................................ 8
PRIMARY DATA .......................................................................................................................... 8
SECONDARY DATA ................................................................................................................... 9
Data Management .......................................................................................................................... 9
Data Analysis Strategies .............................................................................................................. 9
STRENGTHS AND WEAKNESSES OF THE STUDY ................................................................ 10
STRENGTH......................................................................................................................................... 10
WEAKNESS ....................................................................................................................................... 10
REFERENCES .......................................................................................................................................... 11
APPENDICES..................................................................................................................................... 12
Appendix 1: Questionnaire ........................................................................................................ 12
Appendix 2: Flowchart ................................................................................................................ 13

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 ABSTRACT

The research being carried out to analyse the future trends of

royal Enfield; which they can either adopt or to reject to increase
their market share. The research is to be carried out in a
systematic approach so as to get the clear-cut results. The
population is being divided into geography and age group for the
sampling. The questionnaire is being prepared to gather the
inputs from the customers; existing as well as to be the
customers. Data is also gathered from dealerships and experts’
.study is conducted experimentally as well as through survey
methods.

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 INTRODUCTION

Royal Enfield one of the oldest iconic motorcycle brand

having a long-lasting survival history of 100 years was losing
their market share in early 2000; they were only able to produce
2000 bikes within the installed capacity of 6000.having a higher
fan base for royal Enfield the company was not able to make a
remarkable market share. Royal Enfield launched in 1901 made
their India entry in 1949; later in 1994 Eicher motors acquired
royal Enfield.

PROBLEM STATEMENT

Does innovation in product design will help royal

Enfield to acquire a better market share in the period of 2000

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 OBJECTIVES AND AIMS

To find out whether royal Enfield can achieve a remarkable

market share by innovative product design in their product line-
up.

AIMS

 To find out whether they can achieve a better market share

 To analyze the customer base

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 BACKGROUND AND SIGNIFICANCE

This is your literature review. Use Headings 2 and 3 to provide sub headings in your review

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 RESEARCH DESIGN AND METHODS

OVERVIEW
We will be conducting a business research on weather the royal Enfield
can have a higher market share by innovative product designs. The
research is to be conducted among a population sample of different
geographies and different age groups.
EXPERIENCE SURVEY
Experience survey is to be conducted among existing royal Enfield users
and dealerships and also the persons close working with automobile
industry.
PILOT STUDY
Pilot study is conducted to by close examining the royal Enfield users
about what all are the difficulties they face.
SURVEY
Survey is conducted in a questionnaire form to acquire information from
bike users, especially from the royal Enfield users and those who tend to
use royal Enfield.
HISTORICAL DATA
Historical data is being collected from the existing dealerships and users
about their past experience and feedbacks on the product

POPULATION AND STUDY SAMPLE

We will be having a study sample according to different geographies and
in the particular geographical population we will form clusters according
to age group.

SAMPLE SIZE AND SELECTION OF SAMPLE

Sampling is to be carried out in probability way as it will only give the exact
results as compared to the non-probability sampling.
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  MULTI STAGE SAMPLING
As sampling is to be done in geographical and age group the sampling
will be multistage sampling

SOURCES OF DATA
EXPERIMENT
Experiment is to be done in laboratory(R&D) as well as field test to know
whether the new model is having more output and performance than that
of the existing models
SURVEY
Survey will be conducted among royal Enfield customers and the
dealerships about the new product and its drawbacks. Survey is to be
conducted in a questionnaire format.
OBSERVATION
Observation is to be done on the new product; close observation of the
new product which will be given to some selected customers before
launch will be closely examined for the failures and drawbacks.
SECONDARY DATA
Secondary data is to be used to analyse the performance and quality of
new product as compared to the existing one.

COLLECTION OF DATA
Collection of data is done in two ways

PRIMARY DATA

 Personally, visiting the dealerships and showrooms.

 Questionnaire
 customers-who were coming for the services of their bikes at the
dealerships

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SECONDARY DATA
 dynamics of the industry.
 Internet search, browsing magazines, newspapers and articles and
papers related to the two-wheeler industry in India.

Data Management
Editing and Coding of data is conducted in this stage. Responses
received through questionnaire will be coded in 1 & 2 for true or false.it
will help us to analyse the data much faster.

Data Analysis Strategies

Statistical tools used to interpret and analyse the data will be
ANNOVA
Chi-square
T-test

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 STRENGTHS AND WEAKNESSES OF THE STUDY

STRENGTH

 Historical Data
 High Customer base
 Better understanding of customers
 Established brand
 Existing product Line up

WEAKNESS
 Lack of R&D
 Product failures

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 REFERENCES

 https://www.businesstoday.in/magazine/case-study/reviving-royal-
enfield-bullet/story/19892.html
 http://amity.edu/UserFiles/admaa/2739.pdf

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 APPENDICES

Appendix 1: Questionnaire
1. Age
2. Gender
3. Place
4. Occupation
5. Annual income
6. Do you have a royal Enfield?
7. How long are you using?
8. Which model do you have?
9. How do you come to know about Royal Enfield?
10. What mileage does your royal Enfield gives?
11. How much does it cost for periodic service?
12. Do you expect a new-innovative model from royal Enfield?
13. What price range do you expect for a new Bike from royal .
. Enfield?
14. According to you; what should be the average service cost?
15. Whether royal Enfield should keep their retro styling in there.
. new bikes?
16. What all features do you expect in a new Royal Enfield?

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Appendix 2: Flowchart

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