Dabur india

Sustainable Development Society[edit]

The Sustainable Development Society (Sundesh), a non-profit organisation started by Burman,
aims to carry out welfare activities in the spheres of health care, education and other socio-
economic activities. Dabur drives its corporate social responsibility (CSR) initiatives through
Sundesh.[8][9][10]
In the Brand Trust Report 2012, Dabur was ranked 45th among India's most trusted brands and
subsequently, according to the Brand Trust Report 2013, Dabur was ranked 65th among India's
most trusted brands. In 2014 however, Dabur was ranked 109th among India's most trusted
brands according to the Brand Trust Report 2014, a study conducted by Trust Research
Advisory, a brand analytics company.[4] But the Brand Trust Report 2015 puts Dabur at 19th
place, a notable gainers by 90 positions.[11]

Dabur international
Dabur International is a wholly owned subsidiary of Dabur India and is headquartered
in Dubai, UAE. The company was formerly known as Redrock Ltd. and changed its name
to Dabur International Ltd in September 2003. The company is based in Dubai, United Arab
Emirates. As of September 20, 2003, Dabur International Ltd operates as a subsidiary
of Dabur India Ltd.[2] Dabur International Business Division is headed by Mohit Malhotra (CEO) &
caters to the health & personal care needs of customers across different international markets
through its brands Dabur, Vatika, Hobi Kozmetik & Namasté Laboratories.[3] International
Business Division is the cornerstone of its growth strategy delivering over 40% CAGR growth
and reaching a milestone of AED 1 Billion only within 8 years of its existence.[4]

Dabur India: Breaching borders

Sunil Duggal Print Edition: Aug 5, 2012

The start of the new millennium, the year 2000, brought new challenges for
Dabur. Industry overall witnessed a downturn, with demand hitting a new
low, but the fast-moving consumer goods (FMCG) industry was
somewhat insulated from the crisis and reported good growth. For Dabur,
however, those were trying times.

THE CASE
Despite high demand for consumer products,
 Dabur was not able to grow
THE STRATEGY
Outsourced non-core businesses. Entered new
categories. Targeted rural India. Expanded
overseas
A decade into liberalisation, the FMCG industry saw competition intensify,
with deep-pocketed multinational companies (MNCS) trying every trick in
the book to capture market share. The demand for consumer products was
rising. But Dabur - despite strong brand recall and trust - was having
trouble cashing in. That is when we decided to go for a course correction
and implement measures that not only changed how people saw Dabur, but
also put the company firmly on the growth track.

A thorough check of our business was undertaken, and the core group
decided on a multipronged growth strategy. As the first step, we decided to
outsource non-core businesses like IT, and to concentrate on making
quality consumer products. Simultaneously, we decided to refurbish our
product portfolio and enter several emerging and sunrise categories such as
skin care, packaged fruit juice and toothpaste.

The packaging of our entire portfolio was refurbished to put it in sync

with the needs and aspirations of the 21st century consumer. In addition,
we drew up a rapid expansion plan which also included taking the inorganic
route to grow business. We recognised - much ahead of the competition -
that rural India would become a key growth driver. A blueprint was chalked
out to target this consumer class and widen our distribution footprint in the
hinterland, a move that is paying dividends even today.

While launching new products and upgrading packaging to remain

contemporary, I felt it was also time to expand our horizons and took on the
MNCS on their home turf and in overseas markets. This was a big game-
changer for Dabur. Before 2000, Dabur's overseas business was limited to
exporting a limited number of products for the Indian diaspora in select
markets. We felt there was a larger market beyond the diaspora. If we had
to reach those consumers, we would have to be based close to their homes.
The small overseas business we had established earlier had given us a good
understanding of the consumers in these markets. So we set out to create
products specifically for them.

As a first step, we decided to establish a manufacturing facility abroad,

rather than ship products from India, as that would make us more nimble
in addressing the changing needs of consumers, and provide us a leaner
and quicker supply chain. This decision paid off - our products soon
became favourites with Arab consumers, and our international business
became a strong growth engine for the company, helping it tide over the
recession, when it hit the domestic market.

After targeting the West Asian market, we expanded our overseas business
further by venturing into sub-Saharan Africa and nearby markets like
Turkey. Today, our overseas business accounts for nearly 30 per cent of
consolidated turnover. Another measure of our international success is that
our premium skin and hair care brand, Vatika, is probably the only Indian
FMCG brand to report equal turnover from both Indian and overseas sales.
Today, Dabur is viewed by consumers and investors as a true Indian
multinational.

The author is CEO, Dabur India

Read more at:

http://timesofindia.indiatimes.com/artic
leshow/635882.cms?utm_source=cont
entofinterest&utm_medium=text&utm_
campaign=cppst
Company History - Dabur India Ltd.

1884 - Established by Dr. S K Burman at Kolkata

1896 - First production unit established at Garhia

1919 - First R&D unit established

Early 1900s - Production of Ayurvedic medicines Dabur identifies nature-based Ayurvedic medicines as its area of
specialisation. It is the first Company to provide health care through scientifically tested and automated production of
formulations based on our traditional science.

1930 - Automation and upgradation of Ayurvedic products manufacturing initiated

1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated

1940 - Personal care through AyurvedaDabur introduces Indian consumers to personal care through Ayurveda, with the
launch of Dabur Amla Hair Oil. So popular is the product that it becomes the largest selling hair oil brand in India.

1949 - Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional Ayurvedic products
continues. The ancient restorative Chyawanprash is launched in packaged form, and becomes the first branded
Chyawanprash in India.

1957 - Computerisation of operations initiated

1970 - Entered Oral Care & Digestives segment Addressing rural markets where homemade oral care is more popular than
multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal toothpowder is made
available at affordable costs to the masses.

1972 - Shifts base to Delhi from Calcutta

1975 - The Company was incorporated on 16th September for manufacture of high grade edible & industrial guargum powder
and its sophisticated derivatives. It was incorporated in the name of Vishal Chemical (India) Ltd.

1978 - Launches Hajmola tablet Dabur continues to make innovative products based on traditional formulations that can
provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular
Hajmola tablet.

1979 - Dabur Research Foundation set up

1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time

1981

- On 19th September, the name was changed to Vidogum and Chemicals Ltd. The capacity of the plant was 2700 tpa of
modified and refined guargum powder and derivatives such as oxidised guargum, carboxymethylated guargum,
sydoxalkylated, guargum and similar carbo hydrate modification. It was promoted by Dabur (S. K. Burman) Pvt. Ltd. and
founded in 1884 in Calcutta. The company manufacture herbal and Ayurvedic medicines and cosmetics in India. The other
products are Dabur Amla Hair Oil, Badur Chavanprash, Pudin Hara etc.

- The company undertook to set up a unit at Matsya Industrial Estate, Alwar, Rajasthan for manufacture of edible and
industrial grade guargum powder and its derivatives.

1984 - Dabur completes 100 years

1988 - Launches pharmaceutical medicines

1989 - Care with fun The Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola
Candy. In an innovative move, a curative product is converted to a confectionary item for wider usage.

1992 - A new range of coconut oil under the brand name `Anmol' was launched. The company developed Dab 10, an
intermediate for anti-cancer drug namely Taxol.

- The Company undertook to implement a phytopharma project at Ghaziabad U.P. This unit would manufacture a specialised
anti cancer drug Taxot apart from manufacture of chemical intermediary for cancer drug and Terfenadine a non sedative anti
allergic drug. The installed capacity of Taxot, the intermediate drug and anti allergic drug would be `6 Kg, 40 Kgs. and 18
tonnes respectively.

- The company entered into a joint venture agreement with M/s. Guldenhorst BV Netherland to form a company for
manufacture and marketing of all types of bubble gum, chewing gum, toffees, chocolate and cocoa related products, sugar
based spreading creams etc. The company co-promoted Dabur Finance Ltd. to carry on the business of leasing, financing
etc. - 45,50,520 shares allotted. Pursuant to a scheme of amalgamation of Dabur with Vidogum.

1994

- New products launched were `Dentacare,' Vatika and Lactonic which were well received in the market.

- An integrated facility was designed at Alwar for manufacture of Ayurvedic Veterinary range at Alwar, a joint venture in
technical collaboration with Shikobo Ltd., Japan to extend the range of natural gum products into speciality products.

- The company also undertook to set up a project in Himachal Pradesh for manufacture of Hajmola, honey, Gulabari, Pudin
Hara, Lavan Bhaskar Churna and soft gel capsules, part of the existing range of products.

- At its Sahibabad plant, the company undertook to install various balancing equipments, mechanise operations, hitherto
performed manually, instal reverse Osmosis plant, a concentration plant for extraction of herbs, barks, roots, seed etc.

- The company also undertook to upgrade amla pulping section, expand storage space for ayurvedic raw materials and to
meet the cost of the installation of two additional DG sets.

- The Company floated two companies a manufacturing unit in Egypt in the name of Dabur Egypt Ltd. and Dadur International
Ltd. in BVI. The company entered into a joint venture with Seprache International Ltd. in the name of `Innova' Inc. For
manufacture of anti cancer drug namely `Paclitaxel'.

- The company signed a MOU with Osein Internatinal Ltd. for manufacture of biscuits, snack, foods & other products in India.

1995
- In addition to the existing products, the company exported products like an improved version of Chyawanprash (with more
honey and less pungency) liquid form of Chyawanprash an aqueous based, hair vitalizer Melatonine etc.

- 182,02,080 bonus equity shares issued in prop. 4:1. During November 1993, the company issued 57,00,000 equity shares
of Rs 10 lakh at a prem. of Rs 85 per share of which the following were reserved for allotment on a preferential basis: (1)
2,64,000 sh ares to employees of the company's shareholders of group cos. (all were taken up); (2) 5,27,000 shares to NRIs
(all were taken); (3) 11,40,000 shares to Indian Fin. Insts. (only 8,38,400) shares taken up; (4) 5,40,000 shares to FIIs (all
were taken up); (5) 6,00,000 shares to Indian Mutual Funds (all were taken up). Balance 26,29,000 shares along with
3,01,600 shares not taken up by FIIs, issued to public. Additional 56,530 equity shares allotted. 1996

- The company launched Madhuvanni an anticough preparation.

- A unit was being set up at Baddi for manufacture of Chywanprash Janma Ghunti, Lal Tail, Dashmularishta and
Ashokarishta. Semi synthetic pacitaxel and Docetaxel and various front line anti cancer drugs were being produced both for
domestic as well as export market. The company proposed to double the volume of the Katni plant and introduce modern
technology in processing Amla with high productivity and improved quality.

- The company undertook to set up a joint venture in Bangrain of France in the names of Dabon International Pvt. Ltd.
Another joint venture viz. General de Confiteria Pvt. Ltd. commenced commerical production in April 1995. 1997

- The Company set up a new manufacturing unit with a high degree of automation at Baddi (H.P.), to produce company's well
known brands viz. Chyawanprash, Janma Ghunti, Ayurvedic oils and Asva-Arishtas. A modern air conditioned packing line
was commissioned at Sahibabad for homemade brands of ethnic pastes and line juices.

- The Dabur India Ltd has formed a joint venture with Osem of Israel for the production of food product in India. The joint
venture named as Excelcia Food Pvt Ltd will have the Rs.15 paid up capital in which Dabur will have 60 per cent stake while
Osem will have the rest 40 per cent holding in the company.

- The company extended its range of real fruit juice by offering mixed fruit juice and tomato juice. Its veterinary division
launched `mastilep' for curing mastitis in cattle.

- Dabur India launched a range of extruded snack foods, ready-to-use cooking pastes and sauces here on Thursday.

- Dabur India is negotiating with Antonio Puig of Spain, the maker of the Paco Rabanne perfume range, and Kesling of
France to set up joint ventures in the country as a part of its strategy to establish a strong presence in the personal care
sector.

- Dabur India Ltd, Great Eastern Shipping Company Ltd and Ranbaxy Laboratories Ltd. have signed agreements with NSDL
to get their securities admitted for dematerialisation at NSDL.

- Dabur Industries Ltd has signed a tripartite agreement with the National Securities Depository Ltd and MCS ltd for
dematerialising Dabur shares, becoming the first MCG company to avail of the facility.

- Dabur India Ltd is launching a new communication campaign this month to reposition its oldest brand - `Pudinhara'.

1998

- Dabur India Ltd on 19th January 1998 launched low sodium cooking salt called Nutrasalt in Chandigrah.

- Dabur signed a joint venture with Bongrain International SA of France to form a new company called Dabon International
Ltd

- Dabur India Ltd has launched a range of ayurvedic health care products for dogs under the umbrella brand name Ayupet.

- Dabur India Ltd (DIL) has commissioned consultancy firm Noble and Hewitt to script a employee stock option plan.

- Dabur India has tied up with Godrej Foods for the manufacture and packaging of its `Real' range of fruit juices and fruit
drinks in tetrapacks.

1999

- Dabur India Ltd has entered into an agreement with its Spanish partner Agrolimen to offload its 49 per cent stake in the joint
venture company General De Confiteria India Ltd in favour of an Agrolimen group company.

- Dabur Pharmaceuticals Limited (DPL) has set up its first overseas arm in Britain with a $5 million investment commitment
and is considering similar ventures in Russia as well as South African countries.

2000
- The Company has taken Nestle SA to the Company Law Board (CLB) charging the latter with "arm-twisting" it as a majority
shareholder in their biscuit manufacturing joint venture Excelcia Foods Ltd (EFL).

- FMCG major Dabur, along with US insurance company Allstate and Prudential-ICICI joint venture have applied for life
insurance license as the Insurance Regulatory and Development Authority .

- The Company has divested its entire 40 per cent stake in the controversial joint venture Excelcia Foods with Swiss major
Nestle SA for a token amount of Rs 10.

- The Company sub-divide the fully paid-up equity shares of Rs. 10 each into 10 fully paid-up equity shares of Re. 1 each.

- Three domestic pharma companies - Cadila Pharmaceuticals, Shantha Biotech and Dabur India have signed an agreement
with the department of biotechnology (DBT) for developing and marketing basic molecules in leprosy, hepatitis and tumor
disease segments.

- Crisil reaffirmed the highest safety rating of `P1+' to the company's Rs 100-crore commercial paper programme. Crisil has
reaffirmed it's AA rating, indicating high safety, assigned to the Rs 20 crore non-convertible debenture issue of the company.

- Dabur India Ltd., has launched Efarelle Comfort, a natural menstrual pain reliever.

- Dabur India's ayurvedic specialities division has launched plain isabgol husk under the brand name Nature Care.

2001

- Dabur India Ltd. proposes to increase the number of directors on its board, by adding three new directors. 2002

- Dabur India Ltd has informed that Mr. Ninu Khanna would now be continuing as CEO & Director till the Date of the next
Board Meeting scheduled to be held on January 22, 2002.

2002

- Dabur India Ltd has informed that Mr.Ninu Khanna has resigned as Chief Executive Officer and Director of the Company
and the resignation has been accepted.

- Dabur India Ltd has informed that the Compensation Committee has allotted 16660 fully paid equity shares of Re 1 each for
cash at par to the employees of the Company.

- Dabur India Ltd has informed that the Board of Directors has approved the restructuring of the Board. Mr A CBurman, Mr
Sidharth Burman, Air Chief Marshal N C Suri (Retd), Mr S M Datta, Mr Raja Vijay Karan.Mr Ashok Goenka have resigned
from the Directorship of the Company and the Board has accepted the same w e f April 1, 2002.Further, Mr V C Burman and
Mr Pradip Burman have also resigned from the Whole-time Directorship of the Company. Mr V C Burman and Mr Pradip
Burman will, however continue as Non-executive Directors of the Company.

-Pradip Burman appointed as Whole time Director of Dabur India.

-The Board of Directors of Dabur India Ltd has appointed Mr Sunil Duggal as Chief Executive Officer of the company wef July
01, 2002.

2003

-The fourth Largest FMCG, Dabur India Ltd has tied with Free Markets Inc. for using leading edge technologies to execute
online markets for its procurement needs.

-CRISIL assigned "CRISIL GVC LEVEL 2" rating for governance and value creation practices of the company.

-Dabur has sued Pharmaseutical major Ranbaxy for telecasting the comparative commercial of "Pepfiz".

-Dabur India has inducted Mr.Siddharth Burman as the chairman and Mr Sunil Duggal, Mr.P D Narang and Mr Charanjit
Mohan as the directors of the 4-member board of Dabur India's global arm based in Dubai.

-The company acquired 10,00,000 ordinary fully paid shares of 1 Pound Sterling each of Redrock Limited with this acquisition
Redrock Limited has become a wholly owned subsidiary of the company. Redrock Limited is engaged in the business of
manufacture and sale of various cosmetics, toiletries and health care products and operates from the Jebel Ali Free Trade
Zone in Dubai.

-Acquires equity in Shri Dhanwantry Educational Society

-Dabur forges alliance with Dhanwantry

-Dabur launch new Herbal pill for diabetics

2004

-Dabur set to acquire Egyptian hair oil brand Touch

-Dabur India gets Tetra Pak award

-Dabur India inks pact with Accenture for outsourcing

-Implements `Spend visibility solution' software provided by FreeMarkets Inc to control costs and strengthen the company's
procurement process

-Dabur ties up Uttarnachal for cancer drug

-Dabur India has acquired a Nigerian company African Consumer Care Ltd, a step precursor to its plans to go on-shore for
manufacturing in the country

-Dabur join hands with DLF for healthcare hub

2005

-Delists equity shares from The Calcutta Stock Exchange Association Ltd (CSE) with effect from January 27, 2005,

- Completes the acquisition process of Balsara Hygiene Products Ltd & Besta Cosmetics Ltd on April 16, 2005.

-Dabur signs Sonu Nigam to endorse cough drops

-Dabur acquires Balsara's businesses for Rs.1.43 bn

2006

-Dabur's Director P D Narang appoints as Chairman of PTL

-Dabur India secures prestigious National Award from ICSI

-Dabur promoters acquires stake in Vishal Mega Mart

-Dabur crosses $2 bln market cap, adopts US GAAP.

- Approves FCCB/GDR/ADR up to $200 million

-Dabur India has given the Bonus in the Ratio of 1:1

2007

-The Company has issued Bonus Shares in the Ratio of 1:2.

-Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to extract synergies and unlock
operational efficiencies. The integration will also help Dabur sharpen focus on the high growth business of foods and
beverages, and enter newer product categories in this space -Dabur India announced its foray into the organised retail
business through a wholly-owned subsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores by 2010 to establish its
presence in the retail market in India with a chain of stores on the Health & Beauty format.

2008 - Acquires Fem Care Pharma

Dabur India acquires Fem Care Pharma, a leading player in the women's skin care market. Besides an entry into the high-
growth skin care market with an established brand name FEM, this transaction also offers Dabur a strong platform to enter
newer product categories and markets.

-Dabur India - Launch of First Retail Store by Subsidiary Company

2009

- Dabur India Ltd has appointed Dr. Ajay Dua as an Additional Director of the Company under the category of Independent,
Non Executive Director w.e.f. September 03, 2009.

- Dabur launched Odomos Naturals, a range of personal application mosquito repellents packed with Aloe Vera and
Citronella with two options, cream and lotion.

-Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur Red Toothpaste crosses the billion rupee
turnover mark within five years of its launch.

2010

- Dabur India announced on Monday that it has acquired a leading personal care products company Hobi Kozmetik Group.

- Dabur Acquires Namaste Group For $100 Million".

- Dabur Chyawanprash was launched in Orange and Mango flavoured variants.

- Dabur Amla Hair Oils enters Limca Book of Records for achieving a record feat of hosting the longest ever non-stop head
massage marathon. - Dabur India has given the Bonus in the Ratio of 1:1

2011

- Dabur enters professional skin care market with the launch of OxyLife Professional Facial Kit, created exclusively for
professional use.

- Dabur India Ltd. launches its first-ever online shopping portal www.daburuveda.com.

- Dabur India acquires 30-Plus from Ajanta Pharma.

- Dabur India Ltd sets up new subsidiary in Sri Lanka Dabur Lanka (Pvt.) Ltd.

- Dabur India Ltd launches Dabur Almond Hair Oil.

2012

- Namaste Cosmeticos Ltd, has been added as the Company's new step down subsidiary Company in Brazil.

- Dabur India has expanded its range of fruit juices viz. Réal Activ.

- Mr. Lalit Malik has joined as Chief Financial Officer of the Company.

2013 -Dabur Is First Company To Be Listed On MCX-SX -Dabur Enters Yoghurt Drink Market With Brand Real Activ -Dabur
Expands Skin Care Portfolio, launches Oxy Life Gel Bleach -Dabur Launches New Fruit Juice Range : Real SupaFruits -
Dabur Enters Male Grooming Market -Dabur Launches Indias First Oral Health Portal -Dabur Vatika launches Hibiscus range
of Shampoo, Hair Oil; Marks next big Innovation in Hair Care -Dabur Babool builds Oral Hygiene awareness among 80,000
school kids

2014 -Dabur India Ltd Announces 125% Interim Dividend -Dabur Launches Anmol Coconut Hair Oil with Jasmine -Dabur
Chyawanprash announces "Immune India School Challenge 2014" -Dabur Launches India First Ayurvedic Medical Journal -
Dabur enters Packaged Coconut Water market with Real Activ

2015 -Dabur India Ltd has inked an agreement with Starcom MediaVest Group (SMG). -Dabur India Ltd has introduced an
array of professional salon facial products for men and women under the Oxlife brand -Dabur India has introduced the sugar-
free version of its popular ayurvedic product Chyawanprash named Ratnaprash SugarFree

2016 -Dabur Unveils New Premium Natural Baby Care Brand -Dabur acquires South African cosmetic firm Discaria Trading -
Dabur India launches fruit juice-based aerated drinks

2017 - Dabur India has tied up with e-commerce major Amazon for an online ayurveda marketplace which will house all
ayurvedic brands and products available in the country. -Dabur India Ltd inaugurated a skill development centre for women
here, as part of the company CSR campaign. - Dabur India launched an on-the-wheels lab to test honey so as to help reduce
adulteration and ensure greater purity of the product.