GROUP WORK 1

AD1: Skin Whitening Ad- https://www.youtube.com/watch?v=IO4t6ee-Pu0

PROBLEM PROPOSED SOLUTION

Brain washing audience that having It should embrace diversity and let
darker skin is a problem and having people with different skin tones
a lighter skin is the solution. Thus, feel beautiful and protected. And
making the user a head turner that beauty will not be established
beauty. by how much guys notice you.

WHY IS IT THE BEST

CALL FOR ACTION
SOLUTION?
People shouldn't rely on other It will cater not only the darker
people's approval to feel beautiful skinned people but also the people
about themselves. Beauty is not with lighter skin. It won't degrade
only skin deep. Everyone is anybody and promote that all skin
different and everyone has tones are beautiful.
different ways of being beautiful.

(DETAILED PROPOSAL)

The advertisement brain washes people into using the lotion for them to become beautiful. It
has identified darker skin to be ugly and to be a problem. It also shows that their friends and the boys’
approval plays a big role for being beautiful. If I were to decide on how this commercial will be, I will
promote and focus on self-acceptance, inclusivity and feminism. The lotion claims to have a protection
against the harsh sun, and I think that even darker skin must be protected. People with diverse skin
tones will be casted and feel comfortable with their skin. They’ll feel beautiful with themselves and make
the diverse people with them feel good about themselves too. They will realize that the only approval
they need to feel beautiful is from their selves. No man will be casted for his opinion.

I think that this commercial will be more effective if the producers did not rely on their claims.
They have degraded people with the use of their skin tones. They have identified people to be
problematic and ugly for a gift they have received from birth. If they have approached the audience with
inclusivity, then the product will be more approachable. It will also help raise awareness throughout the
country and possibly even the world.

ENG13 Q3 SY 18’-19’ KJPDEUNGRIA