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IDirect Banking SectorReport Jun19
IDirect Banking SectorReport Jun19
IDirect Banking SectorReport Jun19
Sector Update
space along with our picks continued to outperform. With a slowdown
witnessed by NBFCs on the back of liquidity crunch, banking continues to
be a prime beneficiary of it. Banks continue to grow at a higher pace
compared to NBFCs. Furthermore, an anticipated recovery in two large
NCLT account will benefit PSU banks more leading to improvement in asset
quality &, subsequently, reduce the capital pressure.
In our analysis of expected business growth in the banking sector, we
believe large corporate private banks will continue their outperformance. On
the back of expected NCLT resolution and lower incremental stress, going
ahead, PSU banks are poised to grow in line with system growth.
We expect the below factors to pan out over the next couple of quarters.
Subdued private capex & higher stress in the corporate sector led to
sluggish credit growth in the last few years. However, a revival in the
industry sector and consistent growth in retail & services led to a
gradual improvement in systemic credit growth to 12.3% in FY19.
Going ahead, MSME focus from the government is expected to push
Approval of the resolution plan (RP) 100% of lenders will be in agreement for Approval needed from 60% of lenders by number
implementation of resolution plan and 75% of outstanding credit facilities
Delayed implementation of resolution plan Mandatorily refer account to IBC, post 180 days Additional provisions of 20% of outstanding amount
(RP) needs to be parked post 210 days of default and
15% post 365 days of default. If account is referred
to IBC, 50% of additional provisions can be reversed
on filing and remaining 50% on admission by NCLT
For accounts with aggregate exposure above | 100 crore, any upgrade
would also require a minimum rating of BBB- (i.e. investment grade). For
exposures above | 500 crore, two rating agencies will need to certify the
account as investment grade.
Accounts restructured under the new framework will attract provisions as
per existing norms. Interest income for restructured accounts classified as
'standard assets' may be recognised on an accrual basis. With respect to the
restructured accounts classified as 'non-performing assets', they will be
recognised on a cash basis.
Proportion (%)
Agriculture & Allied Activities 12.8% 13.5% 14.0% 13.4% 13.2% 13.2% 12.9%
Industry 44.3% 41.7% 37.8% 35.1% 33.5% 33.4% 33.4%
Services 23.5% 23.5% 25.4% 26.7% 27.2% 27.4% 28.0%
Personal Loans 19.4% 21.3% 22.8% 24.8% 26.0% 26.0% 25.7%
Source: Company, ICICI Direct Research
0 0
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
Exhibit 7: Retail non-cash proportion rises from 1% in FY12... Exhibit 8: …to ~8% in FY19
10%
6% 1% % RTGS 0%
8% 1% RTGS
3%
CCIL Operated System CCIL Operated System
25%
Paper Clearing Paper Clearing
52%
36%
Retail Electronic Retail Electronic
67% Clearing Clearing
Cards Cards
Source: RBI, , ICICI Direct Research Source: RBI, , ICICI Direct Research
20.0%
0.0%
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
RTGS CCIL Operated System Paper Clearing Retail Electronic Clearing Cards PPIs
Exhibit 10: Top 10 banks contribute ~70% of transactions Exhibit 11: HDFC Bank, SBI lead with ~25% market share
25.00 16.0
20.00 14.0
12.0
15.00 10.0
10.00 8.0
6.0
5.00 4.0
0.00 2.0
0.0
HDFC Bank
SBI
AXIS Bank
DEUTSCHE
CHARTERED…
NSDL
Yes Bank
STANDARD
STATE BANK OF
HDFC BANK
RBI,PAD
AXIS BANK
CITI BANK
YES BANK
MAHINDRA…
CHARTERED BANK
HSBC BANK
Bank AG
KOTAK
STANDARD
INDIA
Source: RBI, ICICI Direct Research
Cards
In a bid to move towards a cashless society, Reserve Bank of India, in its
payments vision document (May 2019), has set an objective to achieve
~44% share in point of sale (PoS)-based debit card transaction by FY21.
Likewise, banks (both public, private sector banks) have been aggressively
deploying swipe machines across the country making inroads in Tier II and
III cities. Currently, there are ~37.5 lakh active PoS terminals deployed
across India by banks as of FY19. Though banks were adding to the reach of
PoS machines, demonetisation in November 2016 provided a fillip to the
momentum. Of the overall active PoS, first 14 lakh machines were installed
in 30 years while post demonetisation in the next three years, ~24 lakh
machines were added. This is expected to grow to ~50 lakh ahead.
Exhibit 12: PoS strength at ~37.5 lakh; target to reach ~50 lakh
40.0 37.2
35.0 30.8
30.0 25.3
25.0
20.0
13.9
15.0 11.3
10.0
5.0
0.0
March, 2015 March, 2016 March, 2017 March, 2018 March, 2019
The Indian card industry is skewed towards debit cards with ~92.4 crore
cards comprising ~95% of total issued cards (~97.1 crore as of January
2019). Credit cards comprise the remaining 5% of issued cards at ~4.7 crore.
Increase in number of cards came after the Modi government came up with
Digital India as one of the main agenda. In 2016, there were ~68.6 crore
cards. In three years, this increased to ~97.1 crore i.e. CAGR of 12.28%. One
of the main reasons for such an increase in number of cards issued was
introduction of Jan Dhan scheme, which contributed to the issuance of
~35.39 crore cards.
Exhibit 13: Cards issued increases at 12% CAGR in last three years
1200.00
1000.00
47.09
37.48
800.00 29.84
24.51
600.00 21.11
861.08 924.63
400.00 771.65
661.82
553.45
200.00
0.00
January, 2015 January, 2016 January, 2017 January, 2018 January, 2019
Of total credit card at ~4.7 crore, private banks have ~3.1 crore cards
contributing ~65% of total issued cards. In terms of value, per annum
transaction undertaken was at ~| 6 lakh crore in FY19. With average value
per transaction at | 3500 and ~37 transactions undertaken per annum, utility
per card was at | 128127 in FY19.
Private Banks contribute nearly two-third of total transactions at PoS
undertaken in terms of value at | 35377 crore (in April 2019) of total
transaction at | 57648 crore (in FY19). Among constituents, the value per
transaction is broadly similar across various issuing banks. However,
number of transactions per card per annum defines the difference in card
utility among the peers. For PSU banks, number of transactions per card per
annum ranges at ~35. Private Banks have higher number of transactions per
card per annum at ~39 per card. Foreign banks have substantially high
number of transaction per card per annum at ~66, led by an affluent
customer base.
Exhibit 15: Foreign banks have highest utilisation of credit card
Outstanding Amount of Transacti
No. of Value of per Utility of
cards (April transactions on per
Transactions transaction (|) card (|)
2019) (| Millions) card
PSB 10527121 30687137 103499 2.9 3373 9832
Private 31208547 101495121 353772 3.3 3486 11336
Foreign 6261123 34738328 119213 5.5 3432 19040
Total 47996791 166920586 576485 3.5 3454 12011
Source: Company, ICICI Direct Research
In terms of volume as well as value, HDFC Bank and SBI lead in terms of
credit cards market share, with ~43-45% market share. This is due to higher
number of card issued by financiers – HDFC Bank has 1.2 crore cards while
SBI has ~85 lakh cards. However, looking at card utilisation, volume of
transaction per card is the highest in cards issued by foreign banks - Citibank
(~7.8 in April 2019) followed by America Express (~4.6 in April 2019). Apart
from this, Union Bank of India is bank with number of transactions between
four and five per month.
Exhibit 16: Higher number of cards leads to substantial market share in volume
30 26.77
25
20 15.88
15 12.63
9.92
10
4.13 3.40 3.19 2.75
5 2.08
0
RATNAKAR BANK
AXIS BANK LTD
CHARTERED BANK
AMERICAN
KOTAK MAHINDRA
CITI BANK
STATE BANK OF
INDUSIND BANK
HDFC BANK LTD
EXPRESS
STANDARD
BANK LTD
LIMITED
INDIA
LTD
LTD
Exhibit 17: HDFC Bank, SBI have highest market share in value
27.93
30
25
20 16.33
15 10.53 9.06 8.38
10 4.59 3.18 2.74 1.95
5
0
RATNAKAR BANK
AXIS BANK LTD
KOTAK MAHINDRA
CITI BANK
CHARTERED BANK
AMERICAN
STATE BANK OF
HDFC BANK LTD
INDUSIND BANK
EXPRESS
STANDARD
BANK LTD
LIMITED
INDIA
LTD
LTD
there has been a structural shift, though gradual, in the usage of debit card.
On the one hand, usage of debit card at ATMs has been on a continuous
decline from | 60791 per card per annum to | 36528 in FY19, primarily led
by a reduction in the number of transaction per card per annum. However,
usage of debit cards at PoS is on the rise; boosted by demonetisation.
Number of transaction per card per annum has risen from 1.4 in FY12 to 2.1
in FY16, which more than doubled to 4.9 in FY19. This increase is attributable
to demonetisation wherein scarcity of cash pushed usage of cards.
Exhibit 18: Transaction per debit card has been on a gradual decline
Debit Cards - ATM
Value Value of per
Volume Cards Transaction Utility of
(Rupees transaction
(Million) (Million) per card card (|)
Billion) (|)
2011-2012 5082 13998 230 22.1 2754 60791
2012-2013 5308 16683 282 18.8 3143 59182
2013-2014 6088 19648 337 18.1 3227 58326
2014-2015 6996 22279 400 17.5 3184 55747
2015-2016 8073 25371 565 14.3 3143 44934
2016-2017 8563 23603 671 12.8 2756 35166
2017-2018 8602 28988 781 11.0 3370 37126
2018-2019 9860 33108 906 10.9 3358 36528
FY12-16 CAGR 12.3% 16.0% 25.1% -10.3% 3.4% -7.3%
FY16-19 CAGR 6.9% 9.3% 17.1% -8.7% 2.2% -6.7%
Source: Company, ICICI Direct Research
For the first time since demonetisation, payment through debit cards at
kirana & retail store has gained traction compared to ATM transactions. ATM
transaction, which usually forms more than two-third of total card volume,
saw a dip in market share led by higher PoS transaction. Accordingly, share
of PoS in total volume increased to 34% from 30% in January 2019. With
increasing penetration of e-commerce transaction & digitisation wave in in
Tier II & III cities, RBI is aiming at~44% share of PoS transaction by FY21.
Exhibit 21: HDFC Bank, SBI haver highest market in debit card volume at PoS
35
29.06
30
25
20
15 11.90
10 6.96
4.04 3.64 3.12
5 2.60 2.56 1.93
0
KOTAK MAHINDRA BANK
AXIS BANK LTD
INDIAN BANK
BANK OF BARODA
STATE BANK OF INDIA
CANARA BANK
HDFC BANK LTD
BANK OF INDIA
LTD
Exhibit 22: Higher number of cards leads to substantial market share in volume
35
29.88
30
25
20
15 13.01
10 7.49
3.68 3.50 3.00 2.37
5 1.97 1.78
0
STATE BANK OF INDIA
CITI BANK
PUNJAB NATIONAL BANK
HDFC BANK LTD
BANK OF INDIA
BANK OF BARODA
revolution was to make inroads in the arena for smaller transactions. With
the advent of Paytm and other payment banks, mobile transactions are on
the rise with substantial market share in terms of volume. However, scope
for increasing the quantum still remains huge.
Exhibit 23: Consistent rapid growth in mobile banking
35,000.00 400.0
30,000.00 350.0
300.0
25,000.00
250.0
20,000.00
200.0
15,000.00
150.0
10,000.00
100.0
5,000.00 50.0
0.00 0.0
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
Source: RBI, ICICI Direct Research
Exhibit 24: Paytm accounts for ~20% of market share Exhibit 25: Top 10 companies contribute ~80% market share
MAHINDRA…
AXIS BANK LTD
BANK OF
RBL BANK
RBL BANK
Bank of India
Bank of India
STATE BANK OF
STATE BANK OF
INDUSIND BANK
Paytm Payments
Paytm Payments
HDFC BANK LTD.
BARODA
LIMITED
LIMITED
Bank Limited
Bank Limited
KOTAK
KOTAK
INDIA
INDIA
LTD
Source: RBI, ICICI Direct Research Source: RBI, ICICI Direct Research
Major players in the private banking space are HDFC Bank and Axis Bank,
while SBI, BoI and BoB hold substantial market share in PSU banks. Among
payment banks, Paytm Payment Bank is a major contributor with ~90%
share of payment banks.
Exhibit 26: Payment banks command volume; SCBs have value market share
Public Private SFB Payments Others
Number of Banks 19 19 10 7 225
Volume Market Share 19.83 32.77 0.08 22.10 25.22
Value Market Share 31.51 53.65 0.20 4.74 9.90
Ticket Size 7582 7810 12240 1024 1873
Paytm Payments
Name of Major Players SBI, BOI, Bank of Baroda HDFC, Axis Ujjivan SFB
Banks
Source: RBI, ICICI Direct Research
100 7 6
33 7 8
80
17
1 29 8
60
28 2
40
7
59
20 49
31
0
FY10 FY13 FY18
Annexure
Exhibit 29: Asset quality trend
GNPA (| crore) NNPA (| crore)
As s et quality trend Q1FY19 Q2FY19 Q3FY19 Q4FY19 Q1FY19 Q2FY19 Q3FY19 Q4FY19
PSU coverage
Bank of Baroda 55,875 55,121 53,184 48,233 22,384 21,059 19,131 15,610
Indian Bank 11,828 12,334 13,198 13,353 5,999 7,060 7,571 6,793
SBI 212,840 205,864 187,765 172,750 99,236 94,810 80,944 65,895
Private coverage
Axis Bank 32,662 30,938 30,855 29,789 14,902 12,716 12,233 11,276
Bandhan Bank 388 413 831 820 194 220 237 228
City Union Bank 851 848 892 977 473 498 528 591
Development Credit Bank 401 410 445 439 154 155 163 154
Federal Bank 2,869 3,185 3,361 3,261 1,620 1,796 1,817 1,626
HDFC Bank 9,539 10,098 10,903 11,224 2,907 3,028 3,302 3,215
IndusInd Bank 1,741 1,781 1,968 3,947 762 788 1,029 2,248
Jammu & Kashmir Bank 6,242 6,068 6,860 6,221 2,782 2,489 3,049 3,240
Kotak Mahindra Bank 3,899 4,033 4,129 4,468 1,527 1,501 1,397 1,544
Yes Bank 2,824 3,866 5,159 7,883 1,263 2,020 2,876 4,485
Source: Company, ICICI Direct Research
Private coverage
Axis Bank 3.5 3.4 3.3 3.3 3.4 3.5 3.4
Bandhan Bank 0.0 9.6 9.3 10.3 10.3 10.5 10.7
City Union Bank 4.5 4.4 4.4 4.2 4.3 4.4 4.4
Development Credit Bank 4.2 4.1 4.1 3.9 3.8 3.8 3.8
Federal Bank 3.3 3.3 3.1 3.1 3.2 3.2 3.2
HDFC Bank 4.3 4.3 4.3 4.2 4.3 4.3 4.4
IndusInd Bank 4.0 4.0 4.0 3.9 3.8 3.8 3.6
Jammu & Kashmir Bank 3.8 4.0 3.2 3.7 3.7 3.9 4.1
Kotak Mahindra Bank 4.3 4.2 4.4 4.3 4.2 4.3 4.5
Yes Bank 3.7 3.5 3.4 3.3 3.3 3.3 3.1
Source: Company, ICICI Direct Research
RATING RATIONALE
ICICI Direct endeavors to provide objective opinions and recommendations. ICICI Direct assigns ratings to its
stocks according to their notional target price vs. current market price and then categorizes them as Buy, Hold,
Reduce and Sell. The performance horizon is two years unless specified and the notional target price is defined
as the analysts' valuation for a stock
Buy: >15%
Hold: -5% to 15%;
Reduce: -15% to -5%;
Sell: <-15%
ANALYST CERTIFICATION
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