PROJECT REPORT

ON
TEA PROCESSING UNIT
 PRODUCT PLAN

NAME OF THE PRODUCT - GREEN TEA & BLACK TEA

(CTC & ORTHODOX)

MAJOR USE - CONSUMERS, CORPORATE USE

CHOICE OF PRODUCT - GOOD MARKET & RISING NEED

- PROJECT HAS LONG LIFE

- COMPETITIVE PRICE

- QUALITY IS VERY GOOD

- EXPORT POTENTIAL

- PROVEN TECHNOLOGY

- PROMOTER HAS SKILLS &

EXPERTISE

- RAW MATERIALS EXIST

ABUNDANTLY

- OTHER RESOURCES AVAILABLE

 PROJECT PLAN
TYPE OF PROJECT : MANUFACTURING CATEGORY

PROJECT SITE : DEKHIAJULI IN ASSAM STATE

ACCESS TO SITE : BY ROAD

CHOICE OF SITE : NEAREST TO RESOURCES & MARKET

: AVAILABILITY OF LABOUR & TRANSPORT

: NEAR TO ENGINEERING INDUSTRIES

: POWER , WATER & FUEL AVAILABLE

CLIMATE : TROPICAL

OTHER FACILITIES : SUPPLY CHAIN & LOGISTICS

: STORAGE & WAREHOUSING

PROJECT SIZE : 3,00,000 Kgs. PER ANNUM

 INDIAN MARKET TRENDS
RISING TEA DEMAND

1200
1180
1160

1140

1120 YEA R
M IL L IO N K G S
1100
1080
1060
1040
2019 2020 2021 2022 2023
COMPETITORS IN THE MARKET
THERE ARE 18 GIANTS IN BOTH BLACK & GREEN TEA
TATA GLOBAL BEVERAGES

BOMBAY BURMAH

MCLEOD RUSSEL

GOODRICKE GROUP

ROSSEL INDIA

JAY SHREE TEA

DHUNSERI PETROCHEM & TEA LTD.

ASSAM COMPANY INDIA LTD.

JAMES WARREN TEA LTD

HARRISON MALAYALAM LTD.

TYROON TEA COMPANY LTD.

WARREN TEA LTD.

B & A LTD.

LYKIS

TERAI TEA COMPANY LTD.

KANCO TEA & INDUSTRIES LTD.

DIANA TEA COMPANY LTD.

ASIAN TEA & EXPORTS LTD.

ADDRESSING CHALLENGES
OF COMPETITION
1. BY KEEPING COMPETITIVE PRICE

2. BY OFFERING BETTER QUALITY

3. BY KEEPING LOW OVERHEAD

4. BY MAKING AUCTION AT LOW PRICE

5. BY OFFERING FLEXIBLE PACKING SIZE

MARKETING PLAN

INDIAN TEA MARKET SIZE IN 2019 IS EXPECTING TO BE AROUND

12,482 MILLION KGS. (SOURCE-STATISTA)

INDIAN TEA MARKET SIZE 1,187,MILLION KGS in 2023

GROWTH POTENTIAL 6.9 % YEARLY

MARKET SHARE PLANNED 3,00,000 Kgs/Yr

MARKETING MILESTONES PLANNED

1ST PHASE-(2019-21) ASSAM & WEST BENGAL

2ND PHASE- (2022-24) PUNJAB , UTTARAKHAND & M.P.

3RD PHASE- (2025-27) REST OF THE COUNTRY

TYPE OF CUSTOMERS PLANNED

BULK CONSUMERS - CORPORATE & GOVT.CLIENTS

RETAIL CONSUMERS - INDIVIDUAL CITIZENS

WHOLESALE BUYERS - DEALERS NETWORK

SELLING PRODUCT ON E-PLATFORM - INDUSTRIAL CLIENTS

Like AMAZON / FLIPKART to reach vast geographic area, on IndiaMart .The

company will pursue for a Tie Up with IRCTC/ Canteen Store Department ( CSD
run for Defense personnel ) by way of participating in tenders etc .

MARKETING STRATEGY
MARKET PROMOTION : BRAND PROMOTION DIGITALLY

: DIRECT MARKETING COMPAIGN

: ARRANGING DEALER NETWORK

: STOCK AT SUPERMARKETS/MALLS

: MOUTH TO MOUTH CANVASSING

PRICING STRATEGY : THE PRICES 15% LOWER THAN

COMPETITORS

PACKING STRATEGY : MULTI-SIZE PACKS FOR

CUSTOMER ATTRACTION

COMPANY GOVERNANCE PLAN

 M A N A G IN G
C O N SU LTA N T
D IR E C T O R

D IR E C T O R
A D M IN W O RKS F IN A N C E
M A R K E T IN G
O F F IC E R M ANAGER O F F IC E R

A D M IN M A R K E T IN G
S U P E R V IS O R A C C O U N TA N T
A S S T T. A S S IS T A N T S

S K IL L E D W O R K E R S

H ELPERS

MANAGEMENT TEAM
TWO MEMBERS (DIRECTORS) OF THE COMPANY & A MANAGER
HAVE FORMED MANAGEMENT TEAM.

MANAGING DIRECTOR - ADMINISTRATION , FINANCE &

PURCHASE

DIRECTOR MARKETING - MARKETING & SALES

FACTORY MANAGER - OPERATIONS

BUSINESS MODEL
MANAGEMENT STRATEGY
 COMPANY WILL MANAGE THE BUSINESS BY

1. SETTING YEARLY GOALS FOR BUSINESS BY ALLOTING

FUNCTIONAL RESPONSIBILITIES.

2. ENGAGING RIGHT PROFESSIONALS,

3. USING RIGHT & ADEQUATE RESOURCES,

4. PREAPPROVED FINANCIAL BUDGETS

5. AND STANDARD OPERATING PROCEDURES

STANDARDIZED FORMS BETWEEN

DEPARTMENTS FOR MANAGEMENT
CONTROL
 GOVERNMENT APPROVALS

THE COMPANY HAS PLANNED TO OBTAIN REQUIRED APPROVALS

SUCH AS THE FOLLOWING.

1. LAND : OWNERSHIP AGREEMENT

2. NOC : TEA BOARD OF INDIA

3. INDUSTRY : MSME REGISTRATION / MFR

4. BUILDING PLAN : GRAM PANCHAYAT

5. LAYOUT PLAN : FACTORY INSPECTOR

6. TANK FARM PLAN : SAFETY AUTHORITY

7. POLLUTION : POLLUTION CONTROL BOARD

8. SHOP ACT : MUNICIPALITY

9. GST : SALES TAX AUTHORITY

 INFRASTRUCTURE

LAND AND BUILDING

The Company has planned

1. To buy a piece of land measuring 14,400 Sq.Ft.

2. To Make Civil construction of Industrial sheds

3. To Install Electrical supply & electrical lines

4. To Install Water Supply,

5. To Provide Sanitation and drainage facilities

 PLANT & MACHINERY

1. WITHERING TROUGH

2. WITHERING EQUIPMENT

3. TWO ROLL MILLS

4. C.T.C. MACHINE

5. FERMENTOR

6. HEATING UNIT

7. TRAY DRYERS

8. SORTING MACHINE

9. WATER STORAGE TANK & PUMPING UNIT

 OTHER MISCELLANEOUS
FACILITIES
THE COMPANY HAS PLANNED TO ACQUIRE:

1. Furniture & Fixtures

2. Interiors in Office Building

3. Computers & Office Equipment

4. Laboratory Equipment

5. Material Transport Vehicles

6. Security & Safety Gadgets

7. Waste recycling facility

 PROVISION OF UTILITIES

1. ELECTRICITY POWER-150 HP, 440V,

2. 3 Phase, 50-C/s

3. WATER SUPPLY—1”supply-line,from Gram Panchayat

4. FUEL PROVISION: 1500 LITRES PER WEEK FOR

STANDBY D.G.SET OF 250 KVA

 GEOGRAPHICAL SOURCES OF
SUPPLIES OF TEA LEAVES

1. ASSAM

2. DARJEELING

3. NILGIRI

The Company will procure Tea Leaves from the of Assam as the project
location is in Assam.

Tea Leaves will be locally purchased locally form Small Tea Grower
(STG) located in Assam which is the largest producer of tea in the
country.
 FEED STOCK FOR THIS PROJECT

Raw materials required are:

• GREEN TEA LEAVES

Tea leaves is the only Raw material for all finished Tea Green or Black Tea

Other consumables required are:

1. Packing bags
2. Packing boxes
 MATERIAL REQUIREMENT
&
YIELD

RAW MATERIALS QUANTITY

1. Feed Leaves 13,50,000 Kgs Yearly

PRODUCTION QUANTITY

1. CTC GREEN Tea 3,00,000 Kgs Yearly

 TEA LEAVES PROCESSING

REMOVAL OF IMPURITIES

1. Foreign or unwanted material

2. Dust, fiber, wooden particle,

3. Small stones and sand

4. Small glass pieces,

5. Ferrous and non ferrous particles,

6. Paper, plastics shreds,

7. Dead insects etc.

 MANUFACTURING PROCESS

The process of manufacturing CTC tea consists of the following steps :

Spreading the leaf on Withering Trough

Withering
1. Physical Wither

2. Chemical Wither
Rolling

Operating on CTC Machine

Fermenting

Drying

Sorting

Packing
FLOW DIAGRAM
 TEA QUALITY CHECKS

TOTAL POLYPHENOL CONTENT

AS PER ISO STANDARD

1. Black Tea – 14.63% on dry matter basis

2. Green Tea – 17.29% on dry matter basis

TOTAL CATECHIN CONTENT

AS PER ISO STANDARD

1. Black Tea 1 – 8.93 % on dry matter basis

2. Black Tea 2 – 6.81 % on dry matter basis
3. Green Tea 1 – 12.14 % on dry matter basis
4. Green Tea 2 – 14.78 % on dry matter basis
 MANUFACTURING PLAN

The project is based on

1. Single shift per day

2. 200 days of working in a year,

3. 8 hours working a day,

4. 25 days working a month.

 MANAGEMENT OF QUALITY

1. RAW MATERIAL TESTING BEFORE PROCESSING

2. QUALITY OF PROCESS MONITORING & CONTROL

3. PRODUCT TESTING BEFORE PACKING

4. TESTING OF CHEMICAL PROPERTIES

 PROJECT IMPLEMENTATION
SCHEDULE

1. FORMING THE COMPANY - 21 DAYS

2. MAKING BUSINESS PLAN - 10 DAYS

3. ARRANGING GOVT. APPROVALS - 30 DAYS

4. ARRANGING FINANCES - 60 DAYS

5. ACQUISITION OF LAND - 30 DAYS

6. ELECTRICAL INSTALLATION - 60 DAYS

7. CONSTRUCTION OF INDUSTRIAL SHED - 07 DAYS

8. PURCHASE OF CAPITAL ASSETS - 120 DAYS

9. PURCHASE OF RAW MATERIALS - 10 DAYS

10. HIRING OF MANPOWER - 10 DAYS

11. TAKING PRODUCTION TRIALS - 07 DAYS

12. COMMENCEMENT OF PRODUCTION - 241 nd DAYS

13. SELLING THE PRODUCTION - 242 nd DAYS

 MANPOWER REQUREMENT

PARTICULARS DEPARTMENT Nos.

1. WHOLE TIME DIRECTOR ADMIN 1

2. MARKETING DIRECTOR ADMIN 1

3. FACTORY MANAGER OPERATIONS 1

4. ACCOUNTANT FINANCE 1

5. SUPERVISORS OPERATIONS 3

6. OPERATORS OPERATIONS 3

7. SKILLED WORKERS OPERATIONS 3

8. SEMI-SKILLED WORKERS OPERATIONS 2

9. HELPERS OPERATIONS 6

10. SECURITY GUARDS OPERATIONS 1

TOTAL 22
 ENGAGING
EXTERNAL MANPOWER

CONSULTANTS & CO-ORDINATORS IN FIELDS OF

 WASTE MANAGEMENT STRATEGY

Disposal of waste’ is planned to be done in a scientific way. Some of the

important modes of tea waste disposal are planned to be adopted:

1. By selling

2. By exporting

3. By using the feed for poultry

4. By using the feed for fish

5. By separating the bioactive chemical components

6. By utilizing it in the manufacture of caffeine or instant Tea making

7. By using for Bio-nutrient and Bio-fertilizer

8. By burning
 HOUSE-KEEPING & RECEPTION
STRATEGY

A few simple practices our team plans to employ:

1. Having a favorite beverage in a fresh bucket of ice waiting for the

guest.

2. Leaving an extra bottle or two of water if the guest is a runner or

utilizes the fitness center. Additionally, leaving a note and wishing
them a great workout is considered a nice gesture.

3. Leaving extra tissues and/or tea service if you notice your guest is
feeling under the weather or has the sniffles. A “Get Well” note with
the associate’s name offering additional assistance is a thoughtful
touch.

4. Leaving them reading material such as a magazine or newspaper

many properties stock.
 SAFETY & SECURITY STRATEGY
THE COMPANY PLANS TO MONITOR & CONTROL THE SAFETY OF
HUMAN BEINGS

1. Falls, sprains, fractures, bruises, cuts, and burns especially during

clearing, uprooting, and pruning.

2. Musculoskeletal injuries from repetitive and forceful movements,

bending, and lifting and carrying heavy or awkward loads.
3. Injuries from cutting tools
4. Exposure to harsh climatic conditions
5. Snake and insect bites
6. Poisoning and long term health problems from pesticide use or
exposure
7. Long hours of work
8. Stress and harassment by supervisors
 STRATEGY ON TIME OFFICE
&
GATE

1. NOTING OF MATERIAL INWARDS

2. NOTING OF MATERIAL OUTGOINGS

3. LABOUR ATTENDANCE

4. NOTING OF GUESTS & SUPPLIERS

5. SECURITY OF MATERIALS & PREMISES

6. Use of Biometric /CCTVs for better deficiency and monitoring
productivity and to achieve desired output.
 RISK MANAGEMENT STRATEGY

OPERATIONAL HAZARDS: Plant Layout will be designed considering

norms of factory Act and factors of hazard and safety thereof. Safety
gadgets, such as hand-gloves & protective footwear, will be made
mandatory for workers.
Infrared detector coupled with auto alarm system will be installed for fire
risk management.

FIRE HAZARD : BY INSURANCE

MATERIAL STOCKS : BY INSURANCE
PREMISES SECURITY : BY INSURANCE
MOVABLE PROPERTY : BY INSURANCE
DIRECTORS & OFFICERS’ LIABILITY WILL BE COVERED BY
INSURANCE
 LEGAL STRATEGY

THE COMPANY SHALL TRANSACT BUSINESS WITH ALL ENTITIES

IN LEGAL MANNER AS FOLLOWS:

1. MAKE CONTRACTUAL TRANSACTIONS WITH SUPPLIERS,

CUSTOMERS, EMPLOYEES, INVESTORS, FINANCIERS & OTHER
STAKEHOLDERS .

2. FOLLOW RULES, LAWS & POLICIES WHILE DEALING WITH THE

GOVERNMENT & SOCIAL BODIES

3. MAINTAIN & PRESERVE ALL THE TRANSACTIONS IN THE FORM OF

RECORDS , FORMS & FILES
 SUPPLY CHAIN
&
LOGISTICS-POLICY

1. TIE WITH MULTIPLE NO. OF MATERIAL SUPPLIERS……

2. PREFER MATERIALS STOCKS NEAR PROJECT SITE

3. PREFER REGULARISATION OF SUPPLIES ONCE IN A WEEK

4. PREFER REGULARLY DISTRIBUTION OF SUPPLY QTY

5. PREFER TO FIX SUPPLY DAY ……..…THURSDAY

6. PREFER TO RECEIVE SUPPLIES AT FIXED TIME……….4 P .M.

7. PREFER MAKING PURCHASES …….….…PURCHASE ORDER

 SOCIO ECONOMIC BENEFITS OF
THE PROJECT

1. GENERATES DIRECT EMPLOYMENT FOR EDUCATED YOUTH &

SKILLED WORKERS & HELPERS OF ALL TYPES

2. GENERATES INDIRECT WORK FOR SUPPLIERS, STOCKISTS,

DEALERS,RETAILERS

3. USES AGRO RESOURCES TO BENEFIT FARMING COMMUNITY

4. SATISFY TEA NEEDS OF PEOPLE OF THE NATION

5. STAKEHOLDERS’ ECONOMY WILL BE IMPROVED

6. CONTRIBUTE TO THE GROWTH OF NATIONAL ECONOMY