L I V E F R O M D E L H I

C A R N I V A L
D E L H I U N I V E R S I T Y C U L T U R A L F E S T I V A L

LIVE MARCH 22-23

 About Us

Backdrop is a team of young, creative, dynamic and dedicated

professionals that has been established with the idea of redefining
the perceptions of events in the country. With keen interest in the
concept of celebrating different moods and occasions and having
experience in the organisation of varied events, the company
undertakes the production of an event right from its planning and
conceptualisation stage to its execution to give you an experience
of a life time.
 What Do We Do
We start with understanding the
needs of our client, realising all Our Objective
individuals and entities may have a
dramatically different set of
preferences. Post this, we offer you Our aim is not only to be able
the best solution based on your to communicate our client’s
requirements. We proffer our idea effectively into materiality
services in organising: Leisure, with a great customer
Cultural, Personal and satisfaction but to also etch an
Organisational Events; such as Art & experience that leaves a
Cultural Festivals, Food Festivals, perpetual impression on the
Exhibitions, Seminars, Fashion stakeholders.
Shows, Weddings, Product
Launches, Entertainment Events and
so on.
 About the Event Target Audience

Delhi University Festival is one of the From school students to young

most anticipated cultural festivals in millennials, everyone eagerly
Delhi, attracting a significant crowd. It waits the chance to enter the
is a thrilling two-day event that gates of the Delhi University
includes good music, food and games. Carnival.

The fest is full of frolic and amazing

events that you will lose yourself in all
the entertainment planned for you. We
organise the iconic dance, poetry and VENUE : University of Delhi Stadium
music events along with those little
stalls of food and snacks. From music
to dance, gaming to stand-up comedy,
fashion to sports, photography to food,
you name it and we have it. TENTATIVE DATES : 22nd to 23rd March
 Concept Note

The Carnival encapsulates the Theme

culture of Delhi University and
provides an opportunity for the
seventy colleges under the wing Taking inspiration from the
of DU to come celebrate traditional concept of Western
together the divergence and the carnival and the Indian version of
similarities they share. The event carnival ‘mela,’ it will be an
seeks to create a space for open amalgamation of the two ideas to
dialogue that will inspire, create a contemporary themed
challenge and support carnival for the youth.
individuals and teams to foster a
healthy competition and
quality learning.
 FLOW OF THE EVENT
22nd March

SOCCER CIRCUIT THE RUNWAY

A platform for the fashion

Teams from different societies, known for being
colleges engage in a the portal to the glamour
knockout tournament industry, where they will
for the Delhi University showcase their creativity
Soccer Cup and imagination

13:00 - 17:00 17:00 - 18:00 18:00 - 19:30 19:30 - 21:30

POETS’ NEST MAG-MIX

An open mic session Live audiences come

of literary enthusiasts together for a night
where they will led by the musical
perform spoken word expertise of DJ
poetry Zaeden/DJ Nyk
 FLOW OF THE EVENT
23rd March

THE MUSIC HOUSE OF

PROJECT ERRORS
Ten acclaimed
An evening of
students’ bands will do
perspectives by
a live battle in a
individuals exhibiting
marathon concert to
their wisecracks and
celebrate and compete
one-liners in front of a
against different styles
wide audience
of music

14:00-16:00 16:00-18:00 18:00-19:00 19:00-21:00

CELEBRITY
ART IN MOTION
CONCERT

Showcase of The most significant

competitive dance element of the two-day
routines of selected line up, an evening
sequences, performed with the celebrated
by the dance societies artist Guru Randhawa/
of esteemed colleges Hardy Sandhu
 OTHER ATTRACTIONS

PHOTOGRAPHY
FOOD
EXHIBITION

A space with a blend of multi-

A platform for discovering cuisine food ranging from
and presenting theme-based Mughlai, Indian Snacks,
photography, further Chinese, Lebanese, American
displayed through a gallery to Italian with an exclusive
walk for the gathering. section dedicated to 50
flavours of Maggi.

COLLEGE
MERCHANDISE
REPRESENTATION

An individual space for each

college to represent their Visit our merchandise
ideology, culture and section featuring exclusive
achievements which with the collection of apparel,
assistance of the voting by accessories, collectables
the crowd will be announced and more.
as the winner.
 OTHER ATTRACTIONS

OTHER STALLS

Nooks with endearing

concepts such as Polaroid
Booth and Blind Date Cafe to
keep you hooked in the
spirits of the Carnival vibe.

GAME STATION

Whether or not you are a

sports fanatic, going to
games can be a great
opportunity to get into a
competitive spirit. Engage in
some quick games to spend
quality time with your
friends and get to know other
people in your university.
 MEDIA PLAN

Radio Print & Electronic

The Sponsor Company’s Media
name shall be announced
along with the Event Extensive promotion of the
Name & details on a event and the sponsors by
radio channel. leading media houses.

Online Publicity Campus Publicity

Publicity on all digital
platforms including the
official event website and
the online platforms
associated and reporting
on about the occurrences
of the university.
Publicity through 15000+
posters, flyers, banners and
outdoor branding and
promotion in 100+ colleges
across Delhi NCR.
 SPONSORSHIP OPPORTUNITIES

Title Sponsor 25 Lacs

Power Sponsor 15 Lacs

Associate Sponsor 10 Lacs

Co-Sponsor 7 Lacs
 BENEFITS FOR TITLE SPONSOR

• Prominent sponsor recognition on all event-

related marketing & promotional collateral:
invitations, emails, banners and posters.

• Sponsor acknowledge during the event coverage

• Opportunity to conduct promotional events
and promotions through Radio & Media Partners.
before and during the festival.

• Sponsor listing on all at-event signage and in the

• Allotment of stall at the event.
event program.

• Permission for promotional banners, posters

• Sponsor recognition in all web promotion on the
and display of products.
event website, other digital platforms associated
with the Delhi University.

• Opportunity to provide marketing materials and

giveaways at the venue.
 BENEFITS FOR POWER SPONSOR

• Sponsor recognition on all event-

related marketing & promotional
collateral: invitations, emails, banners
and posters.

• Sponsor listing on all at-event signage

and in the event program. • Allotment of stall at the event.

• Sponsor recognition in selective web • Permission for promotional

promotion on the event website, other banners, posters and display of
digital platforms associated with the products.
Delhi University.

• Opportunity to provide marketing

materials and giveaways at the venue.

• Opportunity to conduct promotional

events before and during the festival.
 BENEFITS FOR ASSOCIATE SPONSOR

• Sponsor recognition on all event-

related marketing & promotional
collateral: invitations, emails, banners
and posters.

• Sponsor listing on all at-event signage

and in the event program.

• Opportunity to provide marketing

materials and giveaways at the venue.

• Allotment of stall at the event.

• Permission for promotional banners,

posters and display of products.
 BENEFITS FOR CO-SPONSOR

• Sponsor recognition on all event-

related marketing & promotional
collateral: invitations, banners and
posters.

• Sponsor listing on all at-event signage

and in the event program.

• Opportunity to provide marketing

materials and giveaways at the venue.

• Allotment of stall at the event.

 Presented By

Srishti Sharma Sidhant Sharma

In Association with
+91 8587873002 +91 7011289019
Delhi University Students’ Union
srishti@backdropemg.com sidhant@backdropemg.com

Creative Partners

• The space for promotions including stalls, posters, backgrounds, flex

will be pre-decided.
• The number of promotional banners, posters and other material will be
Please Note: fixed mutually by the organisers and the sponsors.
• In case of any unforeseen circumstance, Backdrop Event Media And
Private Limited reserves the right to shift the schedule of the event.
Let’s Begin !

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