QUESTIONNAIRE

A STUDY ABOUT PROMOTIONAL TECHNIQUES USED BY ABSLI IN

PUNE REGION (HINJEWADI)

Personal details:

1. Name: ___________________________________________

2. Phone no.: ___________________________________________

3. Email: ___________________________________________

4. Age group
☐ 18-25 ☐ 25-40 ☐ 40-55 ☐ 55 & Above

5. Gender ☐ Female ☐ Male

6. Are you aware about the Aditya Birla Sun Life Company?
☐ Yes ☐ No

7. If yes then how you came to know about this?

☐ A.Radio
☐ B.Television
☐ C.Internet
☐ D.Direct selling
☐ E.Referal
☐ F.Direct mail
☐ G.Agents
☐ F.Others

8. On the scale of 1 to 5 how do you rate the Promotional activities of Aditya Birla
Group?
________________

9. Which of the following long term savings you are aware of?
☐A.Life Insurance
☐B.Fixed Deposits
☐C.Mutual Fund
☐D.Securities
☐E.Others
If others then please specify
_______________________________________________________
10. Have you taken Life Insurance Policy?
☐ Yes ☐ No

11. If yes, from which source did you came to know about Life Insurance?
☐ A.Radio
☐ B.Television
☐ C.Internet
☐ D.Direct selling
☐ E.Referals
☐ F.Direct mail
☐ G.Agents
☐ F.Others

12. Which of promotional activities has influenced you to buy the product?
☐ A.Radio
☐ B.Television
☐ C.Internet
☐ D.Direct selling
☐ E.Referals
☐ F.Direct mail
☐ G.Agents
☐ F.Others

13. According to you which Promotional strategy should be given more importance?
☐ A.Radio
☐ B.Television
☐ C.Internet
☐ D.Direct selling
☐ E.Referals
☐ F.Direct mail
☐ G.Agents
☐ F.Others

13. Does the Insurance Agent/ Marketing Executive recommended ABSLI product?
☐ Yes ☐ No

14.How do you rate the customer schemes of the company?

☐ Good
☐ Average
☐ Poor
15. Does the Advertisement of ABSLI attracts you to invest in Insurance?
☐ Yes
☐ No

16.Does the Sales promotion activity had mad you to visit in ABSLI?
☐ Yes
☐ No