Professional Documents
Culture Documents
Internship Report
Internship Report
Submitted by
Jakarta 2019
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Abstract
for the last three years I have studies the importance of communication in
2018 until January 2019. The position that had been offered to me was
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Acknowledgement
Best gratitude to Allah SWT, the greatest and most merciful, whose
Indonesia.
1. Mrs. Prita Kemal Gani, MBA, MCIPR, APRT, as Founder & Director of
program.
Indonesia and may this report be useful for others, especially students with
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Jakarta, 10 February 2019
Table of Content
Abstract 2
Acknowledgement 3
PART I
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Introduction 6
Importance and Benefits of Internship 6
Internship Location and Duration 7
PART II
Company Background 9
Statement of Purpose 10
Values and Mission 11
Operating Principle 13
Awards and Achievement 13
PART III
Supervision 15
Activities 16
Obstacles 16
Recommendation
PART IV
Conclusion 18
Recommendation 18
ATTACHMENTS 19
PART 1
1.1 Introduction
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Internship is the position of a student or trainee who works in an
are also a way to get a glimpse of what is it that you want to pursue for your
world and being given real clients. There is a huge difference and
the superior if the work isn’t satisfying or does not meet the company’s
standard
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connections as well as resume. The internship program has also aided me to
easily adapt in new working places and meeting new people or clients.
about time management as I had been assigned a few clients in which where
interning at Edelman Indonesia, I have worked with media articles and covers
January 2019.
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Office Hour : 8 AM - 5.30 PM
PART II
COMPANY BACKGROUND
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2.1 Company Profile
gain insights, create ideas, and engage. They protect and evolve brands and
stakeholders.
amplification.
the leading firm for financial PR, crisis management and litigation PR,
corporate, public affairs and foreign direct investment consultancy with in-
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relations and community outreach, and offer a team of employee
engagement specialists.
They have, and will continue to take, an informed approach to managing our
with our values. In addition, They evaluate all potential client engagements
implications.
Edelman respects the diversity of our employees, our clients and the
not to work on a piece of business that does not align with his or her personal
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As a communications marketing firm, our job is to help clients tell their
stories, which when done with integrity, will advance their interests. They
court of public opinion and They assert our role as a firm to being advocates
for our clients. Doing so doesn’t condone every action every client takes or
imply implicit support for every position a client may adopt, but does reflect
our absolute commitment and support of their right to exercise their freedom
of expression. They reserve the right to express views and take positions as
While their culture has evolved over their firm’s 60-plus-year history,
account executive. Core to their culture are their values, which guide our
behavior, support a client-centric approach, influence the way they work with
each other, our clients and the community, and inspire great work.
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• The Courage to do the Right Thing: Trusted and resilient partner for clients,
• Excellence, curiosity and courage are very much at the heart of who They
are and drive our continued evolution as a firm. They describe us at our
very best and ensure They remain distinctive to our clients and to the
industry.
• Their clients are leaders in their fields who are initiating change and
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• Edelman is committed to transparency.
• Edelman does not violate legal obligations. Read more in our Statement of
Purpose.
traditional, digital, social and creative contents, and have been recognised as
highly acclaimed PR firm this week, winning a total of six awards at the 11th
Awards, which took place on Wednesday 13th August in the USA. Edelman
Indonesia took home to Jakarta two Gold Awards, one Silver Award, and
three Bronze Awards across a number of categories. The awards are the
Bronze winners are selected from more than 3,500 nominations from over 60
here in Indonesia and our ability to compete on the global stage. Soon to
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take their place in the already bristling trophy cabinet, Edelman Indonesia’s
Indonesia & Head of Public Affairs, South East Asia Category: Executive of
• Gold Stevie Winner: Kaltim Pasifik Amoniak Honoring the Dayak Heritage
Focused.
PART III
INTERNSHIP ASSESMENT
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3.1 Supervision
team was fairly small, only consisted of six people. Essentially, we are
responsible for monitoring what the media says about the brands that have
completed work in the team needs to go through her. In regard to our writing,
before sending report to the clients, the writing needs to be approved by the
content team or editor. Mr. Abdullah Matzen is the editor for media
monitoring, where reports will be sent to him in the morning for corrections.
The team communicate through emails and Skype. There’s also a whatsapp
group containing people from our division. Meetings and brands allocation is
3.2 Activities
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As I was hired for Media Monitoring, I was assigned to an American oil
and gas company called Chevron. I was assigned monitor what the public
and media discuss about regarding the brand or the industry on the brand.
My daily task is to open the data collected by the media tracker, who
find and track findings or articles on the brand or the industry. From the
tracked articles, I was able to see how the company has developed as well
summaries on the articles found daily and send them to the client, Chevron.
There are approximately 10-20 articles a day that I need to analyse and
report to. Not all the medias are included, media list is what we look upon
On top of the regular daily tasks, I also manage monthly report for the
client. Wrapping the data for the month, organising and make new
documents with the data of KOL, Articles Topics to the reach of the media.
learn about the insurance industry and how the industry developed in the
country.
3.3 Obstacles
the way. First obstacle was the fact that I was assigned to a client in which I
was not familiar with the industry. Oil and gas industry were the least topic I
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was familiar with, thus I get familiar as I was doing my task. I got familiar after
a month with the client. I learned about the industry and ministerial
regulations towards oil and gas industry. As for the last few weeks of my
3.4 Evaluation
Indonesia. Apart from obstacles, the experience has taught me a lot of things.
I was lucky to be a part of a team and a global company with big and global
gained not only experience, but also knowledge, relatives, soft skills and
PART IV
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CONCLUSION AND RECOMMENDATION
4.1 Conclusion
and grateful that I got hired in a company as great and global as Edelman
Indonesia.
talent and potential, to be discipline and most importantly have a good time.
4.2 Recommendation
would gain benefits from the experience as I did so. Doing internship in well-
reputed and known PR Agency will definitely add extra points in your resume
my career.
ATTACHMENTS
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Pic 1. All Edelman interns and my supervisor after the staff meeting
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Pic. 4 My working space
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