Department of Education

Region VII, Central Visayas

Division of Cebu Province
ALOGUINSAN NATIONAL HIGH SCHOOL
Poblacion, Aloguinsan , Cebu

(PRINCE BUS LINER)

The business named Prince Bus Liner selected to sole proprietorship as its formal entity.
This structured bus chosen because of its operational simplicity. This business will be an
independent start-up venture. The proposed starting date for the venture will be on December 29,
2030. This plan documents the precise strategies and activities will be taken in order to
commence operations of the business.

The business Prince Bus Liner will be located at Province of Cebu Aloguinsan. We will
implement that the fare of this business is low and the service of this business will be safe and
not threaten. The bus will arrive to Aloguinsan to Cebu South Bus Terminal (CBST) and this bus
is air condition with CR and comfortable seats.

My mission of this company is to provide a better services and help those people who
have not a vehicle and help them by lower the fare. We are providing a sufficient service to the
passengers so that my business will not have a bad comments.

My business bus company offered a sufficient services to the passengers and my bus have
a free Wi-Fi, free coffee, low fare and it is air conditioned, then comfortable seats and the bus
speed has a limit. Our bus route is from Aloguinsan to CBST and vice versa.
 I: SWOT ANALYSIS

STRENGTH:
My bus is has air condition , comfortable seats , have a TV , and this is high quality made
of USA.

WEAKNESSES:
There are many competitors.

OPPORTUNITY:
Aloguinsan has a big population and many people are working in the city.

THREATS:
Prone to accidents.
 II: MARKET SEGMENTATION:
My target passengers are the workers that works in the city and non-workers such as
students , normal people and etc.