Case Study

Nokia

NOKIA
We create the technology to connect the world
Nokia is shaping the technologies at the heart of our connected world, to
transform the human experience

My new product is Nokia Xperia N10+

Introduction
Nokia Xperia N10 Plus mobile should have 6.4" (16.26 cm) display with a screen resolution of
1440 x 3040 pixels and runs on Android v9.0 (Pie) operating system. The device is powered by
Octa core (2.73 GHz, Dual core, M4 Mongoose + 2.31 GHz, Dual core, Cortex A75 + 1.95 GHz,
Quad core, Cortex A55) processor paired with 8 GB of RAM. As far as the battery is concerned
it has 4100 mAh. Over that, as far as the rear camera is concerned this mobile has a 12MP +
12MP + 16MP camera . Other sensors include Light sensor, Proximity sensor, Accelerometer,
Barometer, Compass, Gyroscope.

Key Specs & Features of Nokia Xperia N10 Plus

 Operating System
 Android v9.0 (Pie)
 Display
 6.4 inches (16.26 cm) bezel-less display with punch-hole display
 Gorilla Glass 5 Protection
 Design
 Slim Design
 Waterproof, IP68
 Performance
 Exynos 9 Octa 9820 Octa core Processor
 8 GB RAM
  128 GB internal storage, expandable upto 512 GB
 Camera
 12 + 12 + 16 MP Triple Rear Cameras
 10 + 8 MP Dual Front Cameras
 Battery
 4100 mAh battery with Fast Charging
 Wireless Charging
 Connectivity
 Dual SIM: Nano + Nano (Hybrid) with VoLTE support
 SIM1: Supports 4G, 3G
 SIM2: Supports 4G, 3G
 Special Features
 On-screen Fingerprint Sensor
 Face Unlock
 3.5 mm headphone jack present

Reach to Customers
Great customer experience presents different challenges to key roles in the business. By
connecting intelligence and acting in digital time, you can meet everyone’s challenges:

 Drive customer experience as a priority across the company

 Target customers effectively with campaigns and promotions
 Predict and respond to customer needs
 Build brand authenticity and brand trust

Research and Development

The typical Nokia Research and Development Engineer salary is ₹8,77,142. Research
and Development Engineer salaries at Nokia can range from ₹6,05,501 - ₹17,64,367.
This estimate is based upon 17 Nokia Research and Development Engineer salary
report(s) provided by employees or estimated based upon statistical methods. When
factoring in bonuses and additional compensation, a Research and Development
Engineer at Nokia can expect to make an average total pay of ₹8,77,142 . See all
Research and Development Engineer salaries to learn how this stacks up in the market.
Ensuring correct product positioning
Nokia Corporation is a brand for an international mobile phone manufacturing
company. Nokia is one of the major dominant companies in the information
technology industry, but as we all know, for any company to become a major
dominant of the global share market i n any industry, it has to deal with the various
challenging a business growth and these include government policies, changes in
technology, competition from other competitors among other barriers. Hence in this
case, the competitive position of Nokia Corporation shall be analyzed in terms of:-

Market Share
Nokia Corporation used to and is still one of the dominant company in the mobile
phone manufacturing industry leader but recent statistics show that Nokia
Corporation is constantly losing ground in terms of securing a big share of the
market share and if this trends continues the way it is doing, soon another company
will overtake Nokia Corporation in as the leader in the mobile phone manufacturing
industry. For a fact, Nokia Corporation was not even listed in the Gartners recent
report on market shares on mobile device. Even though the company is one of the
major leader in the market share, They are still losing a large part of thei share
market every year. (BBC website, 2007)

This has been greatly accounted for by the rise of a smaller “white box” company in
the Asian continent. This company is fast eating in to the Nokia Corporation Asian
and global share market as well. In terms of figures, Nokia Corporation sold
117,500,000 units as compared to the previous year where they managed to sell
113,000,000 units only. This thus means that Nokia Corporation holds a market share
size of approximately 37%. This shows a decline of market share as compared to the
same quarter in previous year by 8%. (Ewing, et al 2007)

Nokia Corporation Major Competitors

The major global competitors of Nokia Corporation for the global market share
incude:-

White Box

Motorola Mobility Holdings

Samsung Electronics
Google

Apple Mobile Company

Sony Ericsson mobile company.

Conclusion
For over 20 years, Nokia Corporation has been leading and committed to the
provision of various products to the Nokia Corporation users. These products are
more user friendly as compared to other products from other mobile phone
products from other mobile phone companies and support and services which can
only come to reality after lengthy research in technological laboratories. Nokia has
also made innovations on devices and even solutions for imaging. Nokia has also
made major improvements on the games and applications section of their handsets.
The company has also provided various solutions for various corporations and even
network operators. This clearly shows commitment by Nokia Corporation to agility
and research in the mobile phone industry.