Scribd Logo
Upload

Welcome to Scribd!

  • Profile Media Koran Sindo Update Juli 2019

    Uploaded by

    Agustinus Ari Nugroho
    59 views23 pages
    This document provides a summary of the company structure and readership profile of Koran Sindo, a national newspaper in Indonesia. It has sections covering news, economics/business, and lifestyle. The readership is primarily male (98%) aged 30-49 (78%) with a senior high education (48%) from middle to upper social economic classes. It has a daily readership of around 132,000 people and a daily circulation of over 110,000 copies across Indonesia.

    Original Description:

    mhkhkjh

    Original Title

    110719_ Profile Media Koran Sindo Update Juli 2019 (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides a summary of the company structure and readership profile of Koran Sindo, a national newspaper in Indonesia. It has sections covering news, economics/business, and lifestyle. The readership is primarily male (98%) aged 30-49 (78%) with a senior high education (48%) from middle to upper social economic classes. It has a daily readership of around 132,000 people and a daily circulation of over 110,000 copies across Indonesia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    59 views23 pages

    Profile Media Koran Sindo Update Juli 2019

    Uploaded by

    Agustinus Ari Nugroho
    This document provides a summary of the company structure and readership profile of Koran Sindo, a national newspaper in Indonesia. It has sections covering news, economics/business, and lifestyle. The readership is primarily male (98%) aged 30-49 (78%) with a senior high education (48%) from middle to upper social economic classes. It has a daily readership of around 132,000 people and a daily circulation of over 110,000 copies across Indonesia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 23

    COMPANY STRUCTURE

    PRODUK

    Headline
    News Centerspread 2Hal. :
    Informasia
    Ekonomi& Bisnis TopikPilihan
    Nusantara
    SINDO Top10
    Belanja Hattrick
    Periskop
    Lifestyle
    NEWS EKONOMI &BISNIS
    Berita Utama Ekonomi dalam Angka
    Nasional Success Story
    Internasional Business Leader
    Opni Business event
    LIFESTYLE GENSINDO
    (senin – Jumat)
    Inspiring Person
    Property Trandsetter Sains
    Gadget Komunitas
    Beauty Healthy & Fit LIFESTYLE Resensi Buku
    Automotive Leasure (sabtu Mnggu) Budaya
    Movie Selebriti Frame
    Travel & Food Rundown
    EDISI TAHUNAN
    HATTRICK TABLOID GIIAS
    WORLD FOOTBALL TABLOID JEJAK MUDIK
    SPORT OUTLOOK TAHUNAN
    INFORMASIA LIPSUS KEMERDEKAAN
    LIPSUS KEBANGKITAN
    DLL
    GEOGRAPHY
    KORAN NASIONAL DENGAN JANGKAUAN
    SELURUH INDONESIA

    ROY MORGAN SINGLE SOURCEQ1-2018


    READERSHIP
    Social Economic
    Classification
    GENDER
    Middle Lower
    2 6% 4%
    Male
    Middle 1 Upper 2
    98% 12% Senior High 78%

    AGES
    48%

    Female
    2% 10-14 Years - 30-39 Years 43%
    15-19 years12% 40-49 Years 35%
    20-29 Years - 50 + Years 10%

    Upper 1 -
    ROY MORGAN SINGLE SOURCEQ1-2018
    READERSHIP

    Education

    Senior High
    48%

    OCCUPATION SUMMARY

    ROY MORGAN SINGLE SOURCEQ1-2018


    READERSHIP
    5 CONSUMER SEGMENTS

    HIGH ACHIEVER CONVENTIONAL


    10% 4%

    Senior High
    48%
    FAMILY CENTRIC -

    SHOPPING
    ENTHUSIAST
    16%
    SOPHISTICATED
    71%

    ROY MORGAN SINGLE SOURCEQ1-2018


    READERSHIP

    BY SES BY OCCUPATION BY LIFE-CYCLE


    A1 Rp. 4.25M and Over 38% Professional/ Manager 39% Single 14-34 with Children 0%
    A2 Rp. 3.25M –Rp.3.25M 32% Farm/ Small Business owner 3% Single 14-34 no Children 32%
    B Rp.2.25M – 3.25M 21% White Collar Workers 11% Married 14-34 no Children 8%
    C1 Rp. 1.75 – Rp. 2.25M 9% Skilled Workers (Incl. 4% Married 14-34 with Children 23%
    Soldiers)
    C2 Rp. 1.25M–Rp. 1.75M 0% Married 35+ no Children 14%
    Other (Incl. Semi/Unskilled) 25%
    D Rp. 800K – Rp. 1.25M 0% Married 35+ with Children 20%
    Home Duties 7%
    E Rp. 800.000 or Less 0% Single 35+ no Children 2%
    Retired/ Don’t Work 1%
    Single 35+ with Children 1%
    Students 10%

    Source : Roy Morgan Single Source Q1-2018


    DAILY READERSHIP

    *) Total Readership 132,000


    SOURCE : Research and Business Development – Koran SINDO 2019
    DAILY CIRCULATION (National)
    WILAYAH OPLAH PROSENTASE HARI OPLAH HARIAN
    BEKASI 8.988 8%
    BOGOR 6.741 6% SENIN 113.547
    DEPOK 7.865 7%
    SELASA 111.573
    JAKARTA BARAT 13.482 12%
    JAKARTA UTARA 11.235 10% RABU 111.395
    JAKARTA SELATAN 17.976 16% KAMIS 112.350
    JAKARTA TIMUR 15.729 14%
    JAKARTA PUSAT 6.741 6% JUMAT 114.583
    TANGERANG - BANTEN 8.988 8% SABTU 111.216
    KOTA-KOTA LAIN 14.606 13%
    MINGGU 110.456
    TOTAL 112.350

    *) Total : 112,350 /copies

    Source : Internal Circulation of Koran SINDO (confidential)


    SUCCESS STORY BUSINESS LEADER INSPIRING PERSON
    SINDO TOP 10 TOPIK PILIHAN
    Content artikel atau video
    dishare melalui channel
    media sosial Koran Sindo
    dan Sindonews.com
    Program : Peliputan Peluncuran Sateliit BRISAT
    Koran Sindo & Sindonews.com
    Klien : BRI SAT
    Program : Peliputan Event Regional
    Financial Dialogue OJK - Medan
    Koran Sindo & Sindonews.com
    Klien : OJK
    PORTOFOLIO -360 INTEGRATED CAMPAIGN

    Video Liputan Teras Indonesia


    Titik O km - Aceh

    Program : Teras Indonesia


    (Terluar, Terdalam , Tertinggal)

    Tema : Membidik Peluang


    Melalui Agen BRILink
    Liputan Teras Indonesia Klien: BRI ( Brilink)
    Titik O km - Aceh
    Video Liputan Teras Indonesia

    You might also like