Digital Marketing Blended Detailed Study Schedule

Use this schedule to plan your time whilst studying this module. It is recommended that spend from 10-15 hours per week studying.

9th-14th April 15th-21st April 22nd-28th April 29th-5th May 6th-12th May 13th-19th May 20th-26th May 27th-2nd June 3rd-9th June 10th-28th June

Content to study Session 1 The Digital Landscape Session 2 The Digital Landscape Session 3 Digital Toolkit Session 4 Digital Toolkit Session 5 Digital in Action Session 6 Digital in Action

Reading: Kingsnorth, S. (2016) Digital Marketing Strategy:

Reading: Kingsnorth, S. (2016) Digital Marketing Strategy:
Chapter 4 - Planning
Reading: Kingsnorth, S. (2016) Digital Marketing Strategy: Reading: Kingsnorth, S. (2016) Digital Marketing Strategy: Chapter 9 - User Experience and Transformation Chapter 10 - Reading: Kingsnorth, S. (2016) Digital Marketing Strategy:
Chapter 5 - Search Engine Optimisation Reading: Kingsnorth, S. (2016) Digital Marketing Strategy: Chapter
Chapter 3 - Barriers and Considerations Chapter 1 - What is Digital Marketing? CRM and Retention Chapter 11 - True Chapter 14 - Analytics and Reporting
Chapter 6 - Paid Search 11 - True Personalization Chapter 13 - Content
Chapter 4 – Planning Reading: Chapter 2 - Aligning with your Business Strategy Reading: Personalization Chapter 12 - Customer service Chapter 15 - Presenting your Strategy Reading:
Reading Chapter 7 - Display Strategy Reading: Kingsnorth, S. (2019) Work on your Assignment Work on your Assignment Work on your Assignment Work on your Assignment
Kingsnorth, S. (2019) Digital Marketing Strategy: Kingsnorth, S. (2019) Digital Marketing Strategy: Reading: Kingsnorth, S. (2019) Digital Marketing Kingsnorth, S. (2019) Digital Marketing Strategy:
Chapter 8 - Social Media Reading: Digital Marketing Strategy: Chapter 8 - Campaign
Chapter 3 - The digital macro-environment Chapter 1 - Introducing digital marketing Strategy: Chapter 6 - Relationship marketing using digital Chapter 10 - Evaluation and improvement of digital channel
Kingsnorth, S. (2019) Digital Marketing Strategy: planning for digital media
Chapter 4 – Digital marketing strategy Chapter 2 - Online marketplace analysis: micro-environment channels performance
Chapter 5 - Digital media and the marketing mix
Chapter 7 - Delivering the digital customer experience
Chapter 9 - Marketing communications using digital media channels

Podcast Introduction Introduction Introduction Introduction Introduction Introduction

E Tutorial An Introduction to Digital Marketing Consumer Power The Digital Communications Mix Stages of Adoption Developing Digital Activities Measuring the Success of Marketing Campaigns

Animation/Podcast The Speed of Technological Change Online Revenue Generation Improving Customer Expectations Online Sales and Support Activities An Example Digital Campaign

E Tutorial Integrating Online and Offline Marketing Online Customer Behaviour Digital Hardware Online Transactional Contexts The Digital Marketing Plan Digital Marketing Metrics

Article EBSCO - Journal of Marketing & Practice EBSCO - Consumer Power, Sales and Service Excellence How to Make Content Marketing Work for You Emerald - Journal of Research in Interactive Marketing Scaling the Multi-Channel Mountain EBSCO - Foster Skills in Measurement Across the Business

Podcast Summary Summary Summary Summary Summary Summary

Activity Activity 1a and 1b Activity 2a and 2b Activity 3a and 3b Activity 4a and 4b Activity 5 Activity 6

22nd May Virtual Classroom (60 7th June Draft Assignment Deadline (23.59 UK 28th June Final Assignment
Important Dates 17th April Virtual Classroom (60 mins at 19.00 UK Time)
mins at 19.00 UK Time) Time) Deadline (23.59 UK Time)

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