A

PROJECT REPORT
ON
MARKET ANALYSIS OF NEXA ELEVATOR SOFTWARE
FOR
NEXA SOFTWARE
IN
“PUNE REGION”
BY
“Anish Kumar Gupta”
UNDER THE GUIDANCE OF
“Dr. Ramkrishna Dikkatwar”
SUBMITTED TO
Symbiosis International University
(Deemed University)
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARDS OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (MBA)
THROUGH
Symbiosis Institute of Business Management,
Hyderabad – 509217
Year: 2018 – 2020

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 DECLARATION

I, the undersigned. Hereby declare the Project Report entitled “MARKET ANALYSIS OF
NEXA ELEVATOR SOFTWARE (NES) PUNE REGION” written and submitted by me to
the University of Symbiosis, in partial fulfillment of the requirements for the award of the
degree of Master of Business Administration under the guidance of Dr. Ramkrishna Dikkatwar
is my original work and the conclusion drawn therein are based on the material collected by
myself.

Place: Hyderabad Anish Kumar Gupta

Date: 26- 05-2019 Research Student

2
 CERTIFICATE

This is to certify that the Project Report entitled “MARKET ANALYSIS OF NEXA ELEVATOR
SOFTWARE IN PUNE” which is being submitted herewith for the award of the degree of Master of
Business Administration University of Symbiosis result of the original research work completed by Mr. Anish
Kumar Gupta under my supervision and guidance and to the best of my knowledge and belief the work
embodied in this Project Report has not formed earlier the basis for the award of any degree or similar title of
this or any other University or examining body.

Project Guide Director

Dr. Ramkrishna Dikkartware Amar V. Kardile

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 ACKNOWLEDGEMENT

I kindly express my sincere thanks to the management of NEXA SOFTWARE for providing me an excellent
opportunity to carry out the project in their organization.

I was likely to express my gratitude to Mr. Mohan Dani, who in spite of their pressing duties and
responsibilities, has shown genuine interest in providing necessary guidance regarding concept clarity of the
project and rendered support at all stages of the project.

I would like to thank you to all the staff & management Heads & Executives of NEXA SOFTWARE for their
excellent co-operation.

I also like to express my deep sense of gratitude to my project guide Dr. Ramkrishna Dikkatwar for
providing timely encouragement and support during the project.

Finally, I thank Dr. Ravi Kumar Jain, Director of SIBM-H (MBA) for his moral support required for the
realization of this project report.

Learning from this project experience has been immense and throughout life, I will cherish it.

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 CONTENT OF TABLES

Sr.no CONTENT PAGE NO.

1. INTRODUCTION 7

2. PROFILE OF THE COMPANY 11

3. LITERATURE REVIEW 13

4. RESEARCH METHODOLOGY 35

STEPS IN RESEARCH PROCESS

RESEARCH DESIGN

SOURCES OF DATA

SAMPLING TECHNIQUE

5. DATA ANALYSIS &INTERPRETATION 39

6. FINDINGS & SUGGESTIONS 44

7. BIBLIOGRAPHY 45

5
 Table of figure

Sr.no DISCRIPTION PAGE NO.

I PROFILE OF NEXA SOFTWARE 13
II. PRODUCT AND PLATFORM DEVLOPMENT 17
III. PRODUCT DEVLOPMENT 18
IV. WEB DEVELOPMENT 19
V. WEB DEVELOPMENT VARITIES 19
VI. DIGITAL MARKETING 20
VII. NES 21
VIII. NEXA RETAIL SOFTWARE 22
IX. REAL STATE SOFTWARE 23
X. CAROB RENT SOFTWARE 24
XI. POS SOFTWARE 25
XII. CRM 26
XIII. ERP 27
XIV. WEB DEVELOPMENT PACKAGE 28
XV. DIGITAL MARKETING PACKAGE 29
XVI. ATTENDANCE MANAGEMENT 30
XVII. COMMUNICATION SYSTEM 35
XVIII. E-LEARNING 37
XIX. DATA ANALYSIS AND INTERPRETATION NO1 44
XX. DATA ANALYSIS AND INTERPRETATION NO2 44
XXI. DATA ANALYSIS AND INTERPRETATION NO3 45
XXII. DATA ANALYSIS AND INTERPRETATION NO4 45
XXII. ECONOMY INDUSTRY ANALYSIS 46

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 CHAPTER NO:-1
INTRODUCTION
INTRODUCTION TO STUDY
I got a summer internship project in Nexa Software Pune. I have joined this company for summer internship
program training on 3rd April 2019. The duration of the training was two months. Nexa Software uniquely
finds out the solution to the software and related I.T. products.

Nexa Software develops the software as per the requirement of the customer. The purpose was behind the
study this market avenue to find the potential of Nexa Software which helps with the company to gain or to
cover the maximum of potential customer base available in the market.

The market study was also necessary for the company to study its present marketing strategy so as evaluate
them. This will result in the optimum utilization of resources. The research also had in studying the behavior
of the client while taking a decision. It also helps in adopting and marketing strategy more effectively. Delight
the psychology of the client was also studied on how the client think fulfills reason and selects the best service
provider.

In this summer project, I had to study on awareness of software and company new product in the organizations
from different verticals like manufacturing elevators Company and to find the market potential for the Nexa
Software in the Pane city & other states.

The study of the different organization from different vertical will help the Nexa Software in understanding
the issues like Study of the Market potential for Nexa Software in Pune city & other states.

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 REASON FOR SELECTING THE TOPIC

Nexa Software was founded in 2017 and is in a budding stage with a lot of potential in it. It was necessary to
know about the client. There need demand queries and there inclination towards this new set up of the
organization. As the area of study was to use it was necessary to find the target customer and find out potential
them.

Understanding the sales system of an organization helps in taking further steps in terms of market orientation
and objection handling. This issue helps us adapt our strategies by taking the consumer into consideration. For
example, by understanding that a number of different messages compete for our potential customers’ attention,
we learn that to be effective, advertisements must usually be repeated extensively.

We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will
be persuaded more by emotional or symbolic appeals.

By understanding the consumer, we will be able to make a more informed decision as to which strategy to
employ.
While doing my training in Nexa Software, I found that there are various other aspects also which affect the
customer takes for his business development purpose. It helps to business developing for the customer or
client.
From SIP introduction I came to know that my job is to contact different company from different
organizations and to ask them for their appointment before describing the product and have conversation with
them and getting their feedbacks on server consolidation, which is going to help me in learning different
corporate etiquettes and chance to interact with the different organizations from different verticals.

At my own on ability Internship program at Nexa Software. For the new software company technology. And
I applied for the interview and thorough interview and formality procedure I got selected for the internship
program I got the location Pune for the project.

8
 OBJECTIVES OF THE STUDY

1. To find out the different market segment for the I.T. products

2. To know the competitor engages in supplying various I.T. products

3. To recognize the sectors for the potential of IT products

4. Customer view on market coverage of these businesses with the help of the I.T. product

5. To find out the current I.T. software requirement in the business process

6. To find out the location analysis and area of maximum profitability

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 SCOPE OF THE STUDY

• Nexa Software is a company and is a new concept, therefore the scope of the research is to gather as
many as possible information about the customers additionally the gathered information will help the
management in deciding promotional strategies and also in deciding that customer is interested or not
in their product.
• The scope of my project would be that data collected by the research will help the marketing team on
to target the particular segment or avenues of the customer or client. The product and services offered
Nexa Software can be a consideration to be novel in the conduct. Hence it becomes necessary to
conduct a research to measure inclination.
Software

Software is a set of instructions, data or programs used to operate computers and execute specific tasks.

Software is a generic term used to refer to applications, scripts, and programs that run on a device.

Software is often divided into application software, or user downloaded programs that fulfill a want or need,
and system software, which includes operating systems and any program that supports application software.

Advantages of software

The advantage of software i.e. can maintain its data, information or queries of their clients from anywhere or
can send the quotation to its client during urgently required to its customers.The software helps to maintain
the day – to – day activities of the company which helps in making the decision to the organizations.

Support provides the structure of a unique service to the support organization fresh and actionable perspective
within their services universe in its ability to help services businesses gain new insight and provide more
accurate and timely customer services, the support product is unparalleled in the services to support the market.

Limitations of the study

The study conducted is no exceptions as far as the limitations are concerned. But the best possible actions
have been taken to reduce them to a minimum in order to get the most authentic results.

Some of the limitations are as follows:

The study was carried out for a specific period of time.

There may be respondents biased answers.

1. Some of the organizations were not ready to share their technological details

2. Due to the above-mentioned reasons, the sample size is restricted to 100 organizations only.

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 CHAPTER NO:-2
PROFILE OF THE COMPANY
Profile of the Company
Nexa Software is created to provide you, the competitive edge in the small or big market you belong to. We
are aware of the fact that your advantage is our advantage in this world of business. So our direct motto is to
keep understand what our client wants, understand what our client needs and provide the optimum solutions.
We believe that Digitization is the key to the future, and we are here to help people see what technology and
creativity can do.

Amar V. Kardile
DIRECTOR

BUSINESS
DIGITAL WEB
PRODUCT DEVELOPMENT
MARKETING DEVELOPMENT
EXCUTIVE

MANASI
KULKARNI AARTI KULKARNI KAMALA RATHOD SURAJ KADAM Akshay Panchal Deepali kumbhare Mohan Dani Ashwini
(LEAD)

AARTI ANISH KUMAR

ABHISHEK
KULKARNI GUPTA

MOHAN DANI

FIGURE NO: - I (PROFILE OF NEXA SOFTWARE)

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 DETAILS OF THE COMPANY

Company Name Nexa Software

Address Muktai Prestige, Above Murli

Hotel, Dhayari, Pune.

City PUNE

STATE MAHARASHTRA

PIN CODE 411041

Contact person (for the buyer) AMAR V. KARDILE

Designation of Contact Person DIRECTOR

Phone Number – Direct / Mobile 9970000632

Phone Number – Office Landline +91 77 559 712 15

E-mail ID info@nexasoftware.com

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 CHAPTER NO:-3
LITERATURE REVIEWS
• The firm Nexa Software is a group of professionals that guide our business regularly in the improvement
of our business automation and helps us to cater to all the technical challenges. We have been using Digital
marketing service for more than a year and are very happy to see that our products are getting an online
presence, and helping us to gather customer reviews.
• We are using the Nexa Elevator software and found very useful. Our office has become paperless and
efficiency also increased. Their elevator software is recommended.
• Very nice company, working here for 1.5 yrs. and got a lot of exposure to technology. I liked their friendly
work culture and good management.
• Very good company for digital marketing and lead generation. We are working with them for one year
and very happy with their service
• We have been using Nexa Software digital marketing service from more than a year. The team is very
prompt and adjusts immediately with changes. We made our online presence from them and it is working
very nicely. They are doing SEO, Facebook and content writing for us, which is very professional. They
also maintain our websites and other digital online stuff. Facebook posts are very innovative and engaging
to keep the audience intact. Highly recommended.
• We are a nexa software service for digital marketing and their elevator software. Very good and
professional service.
• I have been with Nexa Software for more than a year and found the company to be very nice and good for
employees.

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 SERVICES
PRODUCT & PLATFORM DEVELOPMENT SERVICES:
Nexa Software is a hub of new and exciting ideas, accelerating your development by providing you with
customizable software solutions. Need software of your own choice, doing the things you want it to do? We
are here you recreate the status quo into something that you want while making you stand tall in front of your
contemporaries. We are the guarantee that your business is seeking for. Easy to use and understand, designed
erectly according to your wants and your needs, discover the best platforms and software products that our
skilled and well-regarded engineers have upon. With Nexa you will be able to create your generation Z
portfolio for your customers via innovation, swiftness, and comprehension.

FIGURE NO:-II (PRODUCT AND PLATFORM DEVELOPMENT)

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PRODUCT DEVELOPMENT SERVICES:

FIGURE NO:-III (PRODUCT DEVELOPMENT)

Companies are nowadays looking for software which can easily manage a series of operations, which relate
to different business areas like budget, billing, and more. It is a retail billing software that they are looking
for. Retail billing software is designed for proper tracking of bills as well as invoicing consumers for services
and products.

WEB DEVELOPMENT:
In today’s world, no business or idea is complete without an appropriate online platform attached to it. The
foremost task in establishing any business online is surely none other than, Website Development. From
deciding the basic layout of the website to finally launching the website, this task of website development is
surely a challenging one.

A task like this, not only demands creativity and variety at your website but also demands proper and timely
functionality with a nice customer experience accompanying it. Making a website surely isn’t a one day task.
It requires months of technology preparation, a team of dedicated people to work for it and most importantly
constant updates and changes to it.

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 FIGURE NO: - IV (WEB DEVELOPMENT)
Nexa Software believes that a website is that platform which if developed properly is the solution to all the
business problems. Our website developers ensure that your website is attractive enough to reach the audience,
innovative enough to make them scroll down and experience smooth enough to make sure that they feel
delighted to surf through your website.

FIGURE NO:-V (WEB DEVELOPMENT VARITIES)

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 DIGITAL MARKETING:
Nexa Software is one of the best digital marketing services companies out here. Developing a strong strategy
for brands & their goodwill is extremely important. Nexa Software provides the following services:

Digital Marketing: As we discussed earlier, digital marketing encompasses the use of online tools for
promotional activities. Nexa Software makes optimum use of the internet as well as online tools for
promotional activities.

Social Media Marketing: This is one of the most important activities that most businesses & organizations
undertake to create strong brand awareness, increase sales, increase networking & much more. Facebook,
Instagram, Twitter are some of the major social media platforms used for extensive branding.

Search Engine Marketing (SEM): Virtual platforms are nowadays gaining immense prominence in the
competitive world. Nexa Software makes sure to make maximum use of search engines such as Google,
Yahoo, Bing & many more for perfect Search Engine Marketing platforms. Nexa Software has extensive
knowledge of SEM & makes sure that the brand is successful to implement proper Search Engine Marketing
activities.

FIGURE NO:-VI (DIGITAL MARKETING)

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Product:
NEXA ELEVATOR SOFTWARE (NES):

FIGURE NO:-VII (NES)

Nexa Elevator Software is a web-based application. There are different toolbars associated with this software
which help you do different tasks, calculations, measurements, and other functions. The important feature that
NES presents is its accuracy in the sales and the best ever GUI to the user, in the worlds of business software.
It can process reports simultaneously. NES calculate Profit vs. Sales Ratio along with its skeptical graph
displayed right on your monitor.

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NEXA RETAIL SOFTWARE:

FIGURE NO:-VIII (NEXA RETAIL SOFTWARE)

It has a very easy user interface and has all the features you will need to manage your business. Retail software
is computer software typically installed on PC type computers or more recently delivered via the Internet
Traditionally this software was delivered via physical data storage media sold to end consumer but very few
companies still provide their software using physical media. The software is typically sold under restricted
licenses.

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REAL ESTATE SOFTWARE:

FIGURE NO:-IX (REAL STATE SOFTWARE)

In this property store website, you can buy and sell your property. You can also give on lease your property.
By using this software we can sale, purchase and rent our properties.

In this Software, we can manage the user details like user profile, name, email Id, mobile, membership plan,
IP address. We can take action like you can view user details, we can activate or deactivate the user. If you
deactivate the profile the edit option is provided to again activate your profile. You can also delete your details.

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 CARON RENT SOFTWARE:

FIGURE NO:-X (CAROB RENT SOFTWARE)

Rent Centric provides vehicle rental software which helps vehicle rental companies to manage their
operations, customers, employees, and revenue. They focus on several markets, such as car share, dealership
loaner, and long term rentals, etc.

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POINT OF SALE SOFTWARE:

FIGURE NO:-XI (POS SOFTWARE)

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is
completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that
amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the
options for the customer to make payment. It is also the point at which a customer makes a payment to the
merchant in exchange for goods or after the provision of a service. After receiving payment, the merchant may
issue a receipt for the transaction, which is usually printed but is increasingly being dispensed with or sent
electronically.

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CRM DEVELOPMENT SERVICES:
CRM is the process of systems that manage your company interactions with potential and current customers.
CRM development includes all areas of customer service, keeps the customers happy and keeps them loyal
and more valuable to your business. This CRM development helps to identify potential leads or projects,
nurture and guide customers through the sales process of your business.

FIGURE NO:-XII (CRM)

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ERP DEVELOPMENT SERVICES:

FIGURE NO:-XIII (ERP)

ERP manages the business for improving the efficiency of your business processes as it allows the rapid
sharing of standardized information throughout all departments. The employees all enter information into the
ERP system which creates an enterprise-wide and real-time experience. If there is any problem, it
automatically creates alerts that allow the concerned department to begin working to sort out the problem,
before causing a major fault in that department.

The perfect ERP solutions for your business are completely integrated with your business system to bring the
best value to every functional area. Nexa Software provides services for every business organization across
the globe. The specialized team for ERP will provide great business solutions in a hassle-free and cost-
effective way.

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WEB DEVELOPMENT PACKAGE:

FIGURE NO:-XIV (WEB DEVOPMENT PACKAGE)

25
DIGITAL MARKETING PACKAGE:

FIGURE NO:-XV (DIGITAL MARKETING PACKAGE)

26
 ATTENDANCE MANAGEMENT:
Organizations of all sizes use time and attendance systems to record when employees start and stop work and
the department where the work is performed. In addition to tracking when employees work, organizations also
need to keep tabs on when employees are not working. Some organizations also keep detailed records of
attendance issues such as who calls in sick and who comes in late. A time and attendance system provides
many benefits to organizations. It enables an employer to have full control of all employees working hours.
Manual processes are also eliminated as well as the staff needed to maintain them. Companies with large
employee numbers might need to install several time clock stations in order to speed up the process of getting
all employees to clock in or out quickly or to record activity in dispersed locations. Depending on the user,
identification method and number of clocking points required, prices vary widely. A time and attendance
system protects a company from payroll fraud and provides both employer and employees with confidence in
the accuracy of their wage payments all while improving productivity.

FIGURE NO:-XVI (ATTENDANCE MANAGEMENT)

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INTERNET OF THINGS (IOT) SERVICE:
The Internet of Things (IoT) refers to the billions of physical devices that are connected to the internet for
collecting and sharing data around the world. In simple, this is a network of physical things embedded within
electronics that the software, sensors, and network connectivity enable things to collect and exchange data.
For example, the car approaching the driveway, heating building and taking care of an elder, automatically
lights turn on and off, and opening the front door are some of the samples of the Internet of Things.

Importance of IoT:

The Internet has changed the way we connect and communicate with people; the internet boom also changed
our lives in many ways. The IoT technology is rapidly changing, and the future standardization in this field is
unimaginable. In this busy schedule of lives, the IoT gives a few more free hours by automating a few tasks
and boosting the productivity of business on making better use of data.

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 NEXA SOFTWARE IOT APP DEVELOPMENT:
Idea:

Share your idea with our IoT app development services team, they listen to your idea, analyze your
requirements, and reorganize the things that are helpful to your customers.

Plan & Development:

As soon as the prototype is ready, we will plan accordingly to construct the project which is done by our expert
IoT development team. The planning and development of the IoT app are completed.

Test:

Our company testing team will test your IoT app several times to assure quality and performance. Any bugs
are found it will get fixed and goes for re-testing until the app is completely assured for the quality of the IoT
app.

Prototype

After taking your information and forming an idea of your requirements. We will show you a prototype of the
ideology of our connections as a sample.

Monitor:

Our experts will monitor the IoT app and its performance before submitting the results. If there are suggestions
and improvements, they apply it to the app, again goes for testing, monitoring, and after a successful
performance, results will be shown to you. We will always look after the client's satisfaction and provides the
best services in IoT app development services.

Agriculture:

The farmers need not go to the field at odd times to the agriculture fields at odd times. They can switch-off
the water motor as the sensors give intimation to mobile and can use mobile to do it.

Healthcare:

In the future, IoT is used to find the disease of the patient which is a fast process to analysis and to treat the
person at the earliest possible.

Wearable:

As we all know that many wearable with advanced technology are trending and in the near future there are
many more advanced features that are going to add them which make life's even simpler.

In the future, IoT Apps are going to the common thing in every house and business as security, manufacturing,
insurance, banking, e-commerce, digital marketing, and financial solutions. Contact our Nexa Software expert
29
immediately to know more about our services, share details of your requirement and get our extraordinary
services.

MACHINE LEARNING SERVICES:

Machine learning is nothing but an application in Artificial Intelligence (AI) that provides the system with an
ability to learn and improve automatically through the experience without explicit programming. Machine
learning can access and use the data as it mainly focuses on the development of computer programs.

The primary aim of machine learning is to allow the machine or computer to learn automatically and adjusts
actions accordingly without the assistance or interventions of a human.

NEXA SOFTWARE SERVICES OF MACHINE LEARNING:

• Build and train models of machine learning easy and faster deploy to the clouds or edge.

• Experiment locally, scale up with GPU enabled clusters in the cloud.

• With automated machine learning and hyper parameter tuning, speed-up data science.

• Track your experiments, manage models, and easily deploy with integrated CI / CD tooling.

• Edge to cloud machine learning capabilities.

• We have experts in frameworks like Theano, Keras, Tensor Flow, and many more.

• We have experts in hardware platforms like Qualcomm, NVIDIA, NXT, and so on.

• The dedicated engineers will design and algorithms from scratch.

• Our experts use open source libraries to build solutions.

• We have supervised / semi-supervised / unsupervised learning anomaly detection.

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NEXA SOFTWARE: SOLUTIONS OF MACHINE
LEARNING:
The benefits of machine learning make you know, how important part it is taking in today’s world.

Recommendations for Product

Machine learning can be used to identify similar products from large product inventory and helps to group
similar products. Finally, these products are suggested to customers who are helpful for e-commerce websites
to motivate product purchases.

Assistance for Data Entry:

The different machine learning algorithms and help to streamline the company’s documentation eradicates the
risk of manual data entry.

Medical Prediction and Treatment

Machine learning is accurately applied in medical and Parma for better diagnosis of diseases, improves the
efficiency of research, personalize treatment, health records, outbreak, and better control measures.

Accurate Lifetime Value Prediction and Customer Segmentation:

The accurate lifetime value prediction and customer segmentation are major challenges faced by marketers.
The individual marketing offers and predictions for incentives are easily achieved on using machine learning
methods. The savvy marketers are using machine learning to eliminate the guesswork that is associated with
data-driven marketing.

There are many more benefits of machine learning and the above prescribed are few of them for your better
understanding of how machine learning is useful and benefitted in today’s world.

Why are you waiting? Reach our experts through our customer care number and email, make a conversation
regarding the services of machine learning, make a quote, and get the services of machine learning.

Financial Analysis:
In financial analysis, fraud detection is the main hindrance as humans take a lot of time and money to do this
process. Machine learning helps to predict fraud in large volumes by applying cognitive computing
technologies to raw data. It also helps in risk management; improve customer service, loan management,
investment predictions, and deploy digital assistance.

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 DOMAIN SUPPORT SERVICES:
Domain Monitor is a service allowing users to monitor the registration status of domains. The service alerts
you via email to when monitored domains are nearing expiration and when they change status. Domain
Monitor lets you keep a watchful eye on your domains…or anyone else’s! Expiration dates, status changes –
just enter the domain names you want to monitor and the tool will notify you about crucial changes to
registration on an ongoing basis. This service is able to monitor six major TLDs: .com, .org, info, .us, .net and
.biz. Domain hosting refers to businesses that specialize in hosting domain names for individuals and
companies. Domain names are used in URLs to identify particular Web pages.

SCHOOL MANAGEMENT SOFTWARE:

School management software is a tool that is specifically designed to streamline the paperless administration
of schools and educational institutions. It consists of various modules that greatly help the teachers and staff
in maintaining student records, academic history, and other essential student information.

School Management System is complete school management software designed to automate a school's diverse
operations from classes, exams to the school events calendar.

THE BENEFITS OF SCHOOL INFORMATION MANAGEMENT SYSTEM:

1. An effective way of communication:

FIGURE NO:-XVII (COMMUNICATION SYSTEM)

One of the greatest benefits of student management software is that helps a school communicate in an effective
way with the parents. With this software, a school administration would be in such a better position when it
comes to sharing information and circulating. It would be able to do such work in a shorter span of time and
in a much more efficient way too.

2. A much better way to store data:

The concept of school management software has now made life much easier for the schools as they are able
to store data much better than how they were able to do earlier. In any case, all the schools have plenty of data
to deal with and there is a whole lot of information that needs to be stored away properly and maintained.
32
3. Better work quality:

This also happens to be one of the major advantages of using such software. This software functions with a
greater amount of convenience when compared to the methods of yore. It is able to put information together
in a correct manner, sends notification as and when such a task needs to be performed, and is able to manage
documents in a much easier way. Since this is software it is possible to not err while using it to the same extent
as paperwork. The major reason for such a statement is the fact that here the software is doing all the work on
your behalf.

4. Online grade book:

As a feature, the online grade book is one of the best aspects of these systems. Thanks to this feature, teachers
are able to grade the students from their home and as a result of that schools are able to print them out easily
enough. This also reduces the need for the teachers to fill out grade cards manually and hand them over to the
students – a process that can be time-consuming apart from being tedious to the hilt. It is expected that in the
foreseeable future these systems would be integral parts of the schools all around.

5. Other advantages:

Apart from the fact that schools need to keep track of data such software also comes in handy when it comes
to maintaining and tracking data related to other important people in the system, such as teachers. It can be
said without a shadow of a doubt that these systems have made life a lot easier for one and all.

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E-LEARNING:

FIGURE NO:-XVIII *(E-LEARNING)

E-Learning Emerging technologies such as mobile, social networking and analytics are integrated into formal
learning delivery. Nexa Software has capitalized on its experience to offer expertise as a service to help
product development companies build cutting-edge eLearning products and create custom eLearning solutions
for enterprises and corporations to achieve their learning and training objectives. Nexa Software has
experience in developing and customizing learning platforms, administering the developed platforms, and
developing interactive and simulated learning content.

SOME KEY SOLUTIONS FOR DIGITAL PUBLISHING:

New-age learning experience over the cloud through adaptive and social learning

Cross-technology experience: open-source and commercial

E-commerce features like provisioning and redemption, online store and purchases

Highly skilled experts on the latest technologies.

Cutting-edge distribution and delivery solutions.

Device-agnostic solutions.

Domain-centric solutions, capitalizing on in-house SMEs

Stand-out innovation in providing the right technology solutions.

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 CHAPTER NO:-4
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Meaning of Research:

• It is the activity that extends, corrects and verifies the knowledge.

• It is the activity of finding new ways of looking at known / familiar data in order to explore new ways to
change it as expected/intended.

• Research is the process which involves the steps like defining the problem, identifying research objectives,
formulating a hypothesis, collecting and interpretation of data, deriving findings, conclusions and then
identifying the action plan.

• Research is a well-planned activity that is designed and implemented to provide the data for solving
important genuine and recurrent problems.

• "Methodology is a term that should not be misused for "method" or "technique". The methodology has got
an important meaning. It becomes first an approach towards inquiry and or research then later evolves into
particular methods or techniques.

The researcher must be able to give a clear scientific explanation and the logic behind them for a host of 1the
following questions:

• Why a particular research study is undertaken?

•How the research problem is stated?

• What are the approaches towards the inquiry?

• What are the tools and techniques that will be used for data collection? Why this method is adopted? Is the
sampling design appropriate?

• How the hypotheses have been framed?

• How the hypotheses will be tested?

• How the various statistical tools and techniques are selected. What is the method of data processing? How
it will be calculated?

• Which techniques are used to evaluate the accuracy of the results?

Finally, the methodology adopted should be open to the public so that others can know how one reached the
conclusions about a study. The means of the method of inquiry is opened for public evaluation and criticism.

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STEPS IN THE RESEARCH PROCESS
The steps in the marketing research process are given. These steps are interdependent and simultaneous,
though they are treated here as if they were sequential. For example, data collection methods are often
dependent on the choice of sample and the analytical approach to be used. At the same time, the analytical
approach itself is dependent on the data collection method.

1. Defining the Research Problem and identifying research objectives

2. Cost / Value Analysis of the information formulation and testing of hypothesis
3. Selection of the data collection method
4. Selection of the sample
5. Selection of the Method of Analysis
6. Estimate the Resources Needed
7. Prepare the Research Proposal
8. Data Collection
9. Data Analysis.
10. Reporting

RESEARCH DESIGN
INTRODUCTION:
Research is an art of scientific investigation or inquiry, especially through the search of new facts in
any branch of knowledge. It is a journey from unknown to known. Research comprises defining and redefining
the problem, formulating a hypothesis or suggested solutions, collecting, organizing and evaluating the data-
making deduction and researching a conclusion and at last carefully testing the conclusion to determine
whether they fit the formulating hypothesis. It is the pursuit of truth with the help of study, observation,
comparison, and experiment. In short, it is the search for knowledge, through an objective and systematic
method of finding the solution of a problem. Adoption of the appropriate methodology is an essential
characteristic of quality research studies, irrespective of the discipline with which they are relative.
STEP 1:-Objective
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 The objective was well defined i.e. “Analytical study of different market analysis of nexa
software in Pune city”.
STEP 2:- Method of Research
First of all, I segmented the consumers to start my customer potential survey; I have segmented on the
basis of verticals like Manufacturing Elevator company Then I collected the address & contact number

of the places where I had to do the customer potential for the I.T. product in the market.

The second step was to develop efficient plans to take precise decision to collect data from the data

sources, research approaches, research instruments, sampling plans, and contact methods.
Step 3:- Sampling Technique:

The researcher should design a sampling plan after deciding on the research approach and instruments.
This calls for three decisions:

1. Sampling Unit: Who Is To Be Surveyed?

In my research project, the sample unit was the organization from the verticals like Manufacturing
Elevators Company in the Pune city and another state.

2. Sample Size:

How Many People Should Be consulted for software designing?

In my project, I took the sample size of 100 respondents.

3. Contact Method:

Once the sampling size had been determined, the researcher must decide how the subject is
contacted: telephone & e-mails.

Step 3:- Data Collection Technique

Data Sources:

In my project, both primary and secondary data were equally important. Primary data are the data
freshly gathered for a specific purpose or for a specific research project. Secondary data are the data,
which already exist, and available from secondary sources, indirect sources. Collecting secondary data
is not a difficult affair whereas collecting primary data is difficult, everything needs to be taken out
from the source by applying different ways and means. While collecting data, I was very careful to be
precise and specific to my project

There are few ways to collect primary data i.e. through observations, focusing on the group, through
surveys, behavioral data, and questionnaires. I had mainly collected primary data through

PRIMARY DATA:
Primary data has been collected through

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• Website of the companies.

• Data collected from the Excel sheet.

SECONDARY DATA:
Secondary data for the project were collected from:

1. Websites of the companies.

2. Excel sheet.

3. Step 4:-Analysis Technique:

The second last step in analytical research is to extract findings from the collected data. Then, these
data must be tabulated and averaged and measures of dispersion are computed from various variables.

In my report, I have analyzed the data carefully extracting and compiling answers for each individual
of all the respondents and have shown the calculation of analyzed data in the annexure section, so that
my findings could be very near to accurate.

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 CHAPTER NO:-5
DATA ANALYSIS
&
INTERPRETATION

DATA ANALYSIS AND INTERPRETATION:

FIGURE NO:-XIX (DATA ANALYSIS AND INTERPRITATION NO 1)

Interpretation: The company collected the data from all Indiaelevators.com near 1000 data’s where collected
from the website. The company is only targeting the manufacturing elevators companies near 200 from the
collected data.

FIGURE NO:-XX (DATA ANALYSIS AND INTERPRITATION NO 2)

Interpretation:

39
 The sales executives make a call in this city to target the manufacture elevators company. As you can see in
this diagram that most of the calls are done in Mumbai, Pune, Nashik, Nagpur & others. Except this, there are
other more states which were targeted for their ERP software (NES).

FIGURE NO:-XXI (DATA ANALYSIS AND INTERPRITATION NO 3)

Interpretation:

In this diagram, we can see that the total numbers call done by the sales executives. There are total numbers
call done by each executive are 144(19.9%) calls done by Anish, 41(5.7%) calls done by Deepali, 125 (14.7%)
call done by Kamala, 19(2.57%) call done by Suraj.

FIGURE NO:-XXII (DATA ANALYSIS AND INTERPRITATION NO 4)

Interpretation:

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As you can see in this diagram FIG-4 i.e. the total number of clients is interested in the ERP software is 58%,
total number clients which are not interested in 30%, the total number of incorrect number is 6%, the total
number of not picking up the calls are 6%.

Economy Industry Analysis:

Using Porter’s five-force model, a universally accepted model used to analyze markets across the board, on
the collaboration market, may yield some interesting insights.

The model analyzes every market on five parameters – intensity of competition, barriers to entry, threat from
substitutes, bargaining power of customers, and finally the bargaining power of suppliers.

The first four parameters or forces, act upon the fifth and determine the competitiveness, and hence the
attractiveness of an industry.

FIGURE NO:-XXIII (Economy Industry Analysis)

• Barriers to entry: The huge number of players in the market, barriers to entry is very low. Costs of
developing a product are relatively low, and a few thousand dollars are all that may be needed to
create a product and step into the market.

• The threat of substitutes: The boundaries of the "online collaboration software" market are very
vague. Under the banner of "enable remote teams to work together", just about anything under the
sun can be passed off as an online collaboration solution – email, a document manager, social
networking sites, activity streams, project management solutions, mind mapping solutions, web
conferencing solutions, intranet tools, real-time co-authoring, IM and more.

• Bargaining power of customers: Since many of the players in this segment are mega corporations,
the bargaining power of customers is extremely low for the small business segment. But in the
enterprise segment, the customers themselves are mega global corps; the bargaining power is a lot
more.

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 • Bargaining power of suppliers:-There are no suppliers to speak of in this industry since all that is
needed is an idea and some coders to get it up and running.

• Competitive rivalry:-The above forces have come together to ensure that the market is intensely
competitive. But given the huge size of the market, which is still relatively nascent, and the prospects
of its growth, the market still offers room for profitability.

Conclusion & Recommendation:

There is lots of potential for the I.T. products as the organization is going computerized and looking for their
organizational customized software.

Many customers in the market want to develop their own website rather than going for advertisement in
search engines.

Nexa Software Company is a company that is into the software and IT business. It has different products
such as Nexa elevators software, Real Estate Software, Nexa Retail software, Car Rental software, point of
sales (pos) & school management.

Nexa software provides different services to its clients such as product and platform development, CRM
development, ERP development, custom web development, CMS website design, website maintenance &
other services.

Nexa software is a very nice place to start up with careers. The working environment is very nice & where I
also got supporting staff during my internship and very helpful to the fresher.

Nexa Software is a highly skilled team with an eye for details. I got exactly what I wanted and more. The
project management and communication work really well through the online project tools and the dedicated
project manager made a great job.

The present study might constitute a research frame on the development and/ or validation of a model of cost
estimation of software development based on open sources.

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Learning From SIP:
First of all, I like to Thanks Mr. Amar V. Kardile Sir for providing me this opportunity to work in his company
as to where I got my summer internship. From this internship, I came to learn how to face the customer or
client. How to tackle the client or customer while they questioning & how to answer their question during the
calling. How to communicate with the customers regarding the software. How to answer the customer and
what is the requirement of the customers are mention in the excel sheets & having a meeting with the marketing
management team every week & discussing about the customer requirements.

There is a different stage:

• Lead generation
• Validation
• Demo link
• Sow
• Cost Estimation
• Won
• Implementation

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 CHAPTER:- 5
FINDING
AND
SUGGESTION

Finding and Suggestion:

• They are also using digital marketing service online present which help them to get customer
reviews.

• Nexa software are using elevator software to increase efficiency of office by becoming paper less.

• you will be able to create your generation Z portfolio for the customer.

• Nexa also deals with customer relationship management which is all about managing the relationship
you have with your customer. It deals with budget tailored CRM.

• CRM combines business processes, people and technology to achieve this single goal, getting and
keeping satisfied customers. To suggest this overall strategy help you learn more about your
customer and their behavior. It’s very hard to run successful business without a strong focus on
CRM. It’s all about customers.

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 CHAPTER NO:-6
BIBLIOGRAPHY
Books:
1. Principles of Marketing by Philip Kotler & Gray Armstrong, Prentice hall of India.
2. Marketing research by M.V. Kulkarni, Everest publication house.

WEBLIOGRAPHY

1. www.wikipedia.com
2. www.google.com
3. www.nexasoftware.com
4. Primary data from consultations and discussions with the company employees.

45