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Ecommerce
Ecommerce
Artificial Intelligence (AI) is revolutionizing every aspect of daily human life, and B2B e-
commerce is no different. While it is still in its infancy in this industry, there have been several
innovations that will streamline certain business functions.
The primary usage of AI in B2B e-commerce is to read and analyze large amounts of data and
structure them into a usable form for organizations. This is helpful in determining buyer
preferences. AI basically does the task of market research for you—automatically. The resultant
data serves as a baseline for creating organizational plans and policies.
AI can also be used to provide a guided experience to customers through chatbots. Chatbots
interact with customers similarly to how a sales representative would, and they help buyers
make a final purchase. AI also uses data generated by chatbots, which can be used to improve
areas where buyers require more help.
In regards to important tasks like price analysis and competitive analysis, the more
current the data, the better. Thanks to AI-driven pricing software, B2B companies can
collect and analyze market data in real-time, giving them a better perspective of their
market and their position within that market. The “freshness” of data collected with
AI, along with the sheer amount of data AI can collect, can help businesses identify
new patterns in demands and sales that would have previously been impossible. This
allows ecommerce businesses to provide the right prices at the right time, even in the
most fast-paced and dynamic markets.