Grow Talent, Create Star!: Project

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Grow talent,

Create Star!

Project
WHITE PAPER

z-popdream.io Version 2.1.0


TABLE OF CONTENTS 1. Executive Summary

2. Introduction
Mission Statement
The Opportunity
Implementation

3.Overview of the Music Industry


K-POP - Global Phenomena
Quickly Growing Global Fan Base

4. Z-POP Community
Z-POP DREAMers, Z-POP Stars & Z-POP Global Stars
Z-POP Production Professionals
Fanbase

5. Star Creation Infrastructure


Z-POP Star Academy
Z-POP DREAM Audition
Z-POP DREAM Global Audition
Z-POP DREAM Live - World Tour

6. Z-POP Online Platform


Z-POP Mobile App and Main Features
How It Works
Blockchain Application
Z-POP Online Advantages
Open to Partnerships

7. ZPOP Coin Token Economy


Tokenize fan-generated transactions on Z-POP Online
Token model that drives ZPOP Coin demand

8. Initial Token Offering


Token Sale
Distribution of Funds
Planned Use of the Proceeds Raised
Listing at the Exchanges

9. Roadmap

10. Z-POP Team Members


Founders
Executive Production Team
Advisors

11. Disclaimers

Project z-popdream.io
1. Executive Summary
Z-POP DREAM Project sets out to be the first global generate demand for ZPOP Coins, the base currency in the
entertainment ecosystem to discover hidden pop music Z-POP DREAM ecosystem, which will be made available
talent! Starting initially from all across Asia, and then on a during the Initial Token Offering, “ITO”.
worldwide scale, it will help this talent to accelerate their rise
to stardom and create a global token economy within a $46 Star creation process will be organized in the style of a real-
billion market.Moreover, hundreds of millions of music fans ity TV program and broadcasted by TV channels. Through
spread across the world will power it to discover and pro- Z-POP Online, fans will have access to each episode of the
mote talent. Z-POP DREAM is endorsed by the best K-POP program as well as unique online features such as casual
production professionals, who helped create famous Korean live feeds, video messages, and blog posts from stars,
stars such as PSY, Super Junior, and Girls’ Generation, and and send stars visible support in return. The most direct
converted them into global stars. way to support stars is voting. By adopting the Blockchain
technology, the Z-POP DREAM Project makes the voting
Recognised as the fastest growing music sector in the transparent and trustworthy, ensuring that the fans hold the
world, K-POP’s fan base has spread not only throughout destiny of their favorite Stars in their hands.
Asia but also the US and Europe. The Z-POP DREAM Proj-
ect, born in Korea, will propel itself into the $46 billion global The proceeds from the ITO will be used to create an infra-
music market, riding a wave of K-POP phenomena. structure for this Star creation business and Z-POP Online.
By combining these two elements, a substantial part of
Z-POP DREAM Project will set-up the ‘Star-creation Infra- the current $46 billion global music market opportunity will
structure,’ which will include Z-POP Star Academies and inevitably involve the Z-POP ecosystem and fuel its token
Z-POP DREAM Auditions in 10 countries and regions in economy.
addition to Korea, collaborating with well established local
partners. In each Z-POP DREAM Audition, talent will be Z-POP Online is an open platform, made available to global
selected and created into stars at the Z-Pop Star Academies music artists and fans, to help unite a broader audience and
by blending Korea’s tried and tested advanced star training create a greater community.
methods with the style and taste recognized by each region.
Individual members from the Z-POP Stars (one all-boy group Be a part of the Z-POP phenomenon that empowers you to
and one all-girl group) then go through a competition at the grow talent and raise your Star!
Z-POP DREAM Global Audition to win a place in the Z-POP
Global Star Group. Selected members will receive the most
magnificent public exposure through the Z-POP DREAM
Live World Tour.

Throughout the process of discovering and creating stars,


fans will have the power to support their favorite stars and
influence the outcome of events by voting through Z-POP
Online. The Z-POP Online platform is designed to connect
stars with fans around the world, monetize traffic, and

Project 3 z-popdream.io
2. Introduction
Mission Statement Implementation
The Z-POP DREAM Project will give the dreamers in the The key personnel behind the Z-POP DREAM Project,
world a chance to climb up to stardom, and it will provide including the founders, are renowned professional produc-
global music fans the opportunity to grow their stars and tion specialists and music promoters. From the very early
integrate a token economy within the $46B real-life market stages of K-POP, they have contributed to the creation of
opportunity. industry legends such as PSY, Boa, TVXQ, Super Junior,
Girls’ Generation, Big Bang, 2NE1, EXO, BTS and Wanna
Embracing blockchain, the Z-POP DREAM Project creates a One. The Z-POP DREAM Project continues to add respect-
global platform to discover hidden pop music talent initially able production professionals to its already existing, robust
from all across Asia, then from around the world. Many set of group members. Mr. Kang and Mr. Kameshima have
aspiring artists in the world may well possibly never have co-founded Zenith Media Group in Hong Kong and Zenith
the chance to realize their dreams. Z-POP DREAM Project Media Contents (http://www.zmcie.com/) in Korea, offering
will provide these dreamers with the opportunity to achieve K-POP news media services (http://www.zenithnews.com/),
their goal. It will help accelerate their rise to stardom and talent management services and merchandising creation
create a global entertainment token economy - all powered and distribution for the past six years. These entities will
by hundreds of millions of K-POP music fans spread around provide a stable business execution base for the Z-POP
the world. Moreover, it will be supported by the K-POP DREAM Project.
production professionals who helped turn famous stars such
as PSY, BTS and Girls’ Generation into global stars. The Z-POP DREAM Project has already secured a strong
partnership in the Philippines with the nation’s largest
entertainment enterprise, Viva Entertainment Inc., and state-
THE OPPORTUNITY owned TV broadcast station, People’s Television Network
Inc., to produce future Z-POP Stars from the country. The
The Z-POP DREAM Project seeks to unlock huge opportuni-
first big step towards the Z-POP DREAM is already in
ties in the music industry by disrupting 3 aspects which are
motion.
holding back the industry.

Z-POP Online, a mobile entertainment service platform to


• Disrupting Talent Discovery: Despite proliferation of
various mediums and social media, hidden talents still reach out, retain, and empower global fans, will be designed
go unnoticed because of absence of an established and and developed by a group of seasoned experienced pro-
sustained Talent Discovery platform. The myriads of Talent ducers and developers who have delivered highly successful
Hunt program do not offer beyond “showcasing and
mobile social games and live streaming services to the
packaging talent”. Nurturing and monetisation of Talent is
left to chance and perseverance capacity of the Talent. global markets in the past.

• Disrupting Music Industry: There are many shackles


that limit talent footprint to a local region. There is no
robust and sustained systemic support to nurture,
package, launch and market talent at a global scale.
• Disrupting Fan Engagement: Fans were always
important in success of any music venture. They were,
however, afforded limited opportunities to participate
in the growth and success of their music idols.

Project 4 z-popdream.io
3. Overview of the Music Industry
The global music industry currently generates approximately production and distribution of content. The arrival of social
$46 billion in revenue worldwide. While it is one of the oldest media and mobile Internet, however, has ever broadened the
forms of entertainment, it continuously evolves, thriving impacts - it empowers fans and enhances the way global
and being driven by innovative technology. In the past, hits are created.
technological innovations have dramatically transformed the

K-POP - Global Phenomena K-POP was not a one-off phenomenon. Following ‘Gangnam
Style,’ consecutive hits from a range of K-POP artists have
K-POP music is the most prominent example of the change established K-POP in the global music industry. In 2017,
that the industry is going through in its recent form of tech- another symbolic moment arrived, when BTS, a popular
nological evolution. Korean music had been almost entirely K-POP boys group, won the Billboard ‘Top Social Media
unknown to global music fans until less than a decade Artist Award’ for 2017. Fuelled by successive hits from
ago. In 2012, it suddenly reached an unprecedented global multiple artists, K-POP has become the fastest growing
audience with K-POP star PSY’s smash hit ‘Gangnam music sector in the world and captured a staggering 10% of
Style,’ which became Youtube’s 1st video to reach 1 billion the $46 billion global music market*
views and the KPOP phenomenon burst onto the global
scene almost overnight. More than 80% of its viewership
*the Korean Creative Content Agency, a government body sponsoring
came from the international market with the most significant K-POP industry.
share coming from the United States. It was a compelling
testimony to K-POP music - a dynamic fusion of western
electronic dance music, hip-hop, blues, and Anglo-Korean
blended lyrics. It rocked the world.

Project 5 z-popdream.io
Quickly Growing Global Fan Base The two Korean artforms created waves of popularity all
across Asia, cementing the popularity of K-POP in the area.
Apart from these record hits, a significant aspect of the phe- ‘Gangnam Style’ drove the fanfare expansion further into
nomena is, of course, the strong presence of an enthusiastic the west and the K-POP global fanbase continued to show
fanbase spread across the world. Until the 1990s, K-POP explosive growth. During the period from 2012 to 2017,
was created almost exclusively for a Korean audience. This membership to officially registered K-POP fan clubs outside
changed when the early K-POP stars found ways to estab- Korea has grown at an exponential rate of 61% annually. It
lish a strong fanbase in Japan and China around the turn of exploded from 6.7 million members in 2012 to 73.1** million
the millennium. This coincided with the growing popularity members in 2017. The Asian region accounted for 76% of
of a specific Korean TV drama series called ‘Winter Sonata’ the total membership in 2012 but fell to 60% by 2017, due
that aired in many countries. to Western countries experiencing a faster growth rate.
**the Korea Foundation

BTS’s Youtube Traffic Breakdown K-POP International Membership Growth


by Country. 636 million views, 2017 Unit : million memberships

Annual Growth Rate


61%

Source: the Korea Foundation Annual Report


Source: ‘K-Pop 2.0: How BTS Becomes America’s
Hottest Boy Band’ Medium, December 4, 2017

A Youtube viewership breakdown of the BTS group as rapidly growing fanbase. The Z-POP DREAM Project, riding
mentioned above is also indicative of K-POP’s exponential on a wave of K-POP phenomena, will blend new elements
growth. Close to 90% of their total 636 million views came into this successful K-POP formula and accelerate the pop
from the international market, led by the United States, music evolution hand-in-hand with an empowered fanbase.
Brazil, and Thailand. K-POP is a global phenomenon with a

Project 6 z-popdream.io
4. Z-POP Community
Z-POP Dreamers, Z-POP Stars and and daily lives of artists. Through Z-POP Reality Streaming,
fans become an integral part of each artists' life and of their
Z-POP Global Stars transformational journey from Z-POP Dreamer to Z-POP
This project aims to create a new wave of global pop stars Star and eventually a Z-POP Global Star.
called Z-POP Global Stars. The first step towards this goal
is to become a regional Z-POP Star who will debut through Z-POP Fan Vote For Fame
their local Z-POP DREAM Audition. To achieve this status,
This unique feature on Z-POP Online will give real power
trainees who have been accepted by Z-POP Star Academies
to fans. Fans will discover and follow artists they love, and
and are under professional training (who are classified as
accumulate voting power by providing daily support through
Z-POP Dreamers) need to win the Z-POP Audition. After
Z-POP Reality Streaming and holding of ZPOP Coin. Fans
regional Z-POP Stars are discovered from their respective
will be given an opportunity to exercise the voting power
regions, the Z-POP DREAM Project will host global Z-POP
they have accumulated over time, when it’s time to select
DREAM Global Auditions to create Z-POP Global Stars and
winners for crucial audition events such as Z-POP DREAM
organize a world tour, called Z-POP DREAM Live, literally
Audition, Z-POP Global Audition, and the Annual Awards.
scaling the Stars to global stardom.
Fans can influence the destiny of their favorite stars when
judging who will win and who will continue to shine.

Z-POP Production Professionals


The Z-POP team comprises reputable pioneers in the Z-POP VIP Rewards
K-POP music industry who have a track record of discover-
The voting points that Fans have generated over the course
ing new talents, producing hit music, executing successful
of events will, in turn, issue the Fans with ‘Gratitude Reward
promotion campaigns on a global scale and the extensive
Points.’ The Fans who accumulate a substantial amount of
professional coaching that serves as the backbone to create
the voting points will be recognized as Z-POP VIPs. Z-POP
any music star. The Z-POP DREAM Project will create global
VIPs will receive personalized gratitude messages from their
stars using the successful K-POP music production formula
favorite Stars they have supported along the journey to
as its foundation while evolving with the integration of new
stardom.
cultural elements.
Z-POP VIPs will benefit from privileged and exclusive fea-
tures such as redeeming Gratitude Reward Points to receive
Fanbase offerings like VIP seats at Z-POP DREAM Global Audition
Fan community is the most important element of the project. events, invitations to a private meet and greet with Z-POP
Z-POP DREAM Project will make utmost efforts to help Global Stars and personalized memorabilia.
fans residing in any part of the world discover, interact, and
support stars and future stars. Z-POP Online is prepared
to serve its fanbase with highly entertaining fan support Z-POP Star Charity Donation
services as outlined below:
Fans can help their Stars of choice shine further by donating
to a charity of their choice. A percentage of all revenue from
Z-POP Reality Streaming transactions made on Z-POP Online using ZPOP Coins will
Z-POP Reality Streaming is the main venue where Z-POP be kept inside the Z-POP Charity Vault that assigns each
Dreamers, Z-POP Stars, and Z-POP Global Stars will com- Z-POP Global Star and Z-POP Star to future charity events.
municate with fans around the world, who would discover The donations will be made to the charities Z-POP Stars,
stars that they want to support. Fans not only get early and Z-POP Global Stars choose.
access to the official videos professionally produced in
studios or concerts, but also that of casual streaming and
video recording, blog message posts that will reveal real

Project 7 z-popdream.io
5. Star Creation Infrastructure
The following four elements form the foundation to achieve the ultimate goal of creating Z-POP Global Stars.

FROM DREAMERS TO STARS

Z-POP GLOBAL STARS


Z-POP STAR Academy Z-POP STARS

Z-POP DREAMERS

Training

Z-POP
DREAM
Audition
Z-POP Production
Professionals

Z-POP Thailand
Z-POP Philippines
Z-POP DREAM
Z-POP Japan
Global Audition

Z-POP Star Academy Z-POP DREAM Global Audition


Z-POP Star Academies are music talent development and The Z-POP Global Stars will be created from selected mem-
management institutions built on K-POP industry’s tried bers of all regional Z-POP Stars, and the Z-POP DREAM
and tested advanced star training methods, incorporating Global Audition is the event that chooses these Z-POP
the style and taste recognized by each country and region. Global Stars. This event will be the pinnacle event in the
Z-POP Star Academies will discover and nurture a large, process of creating Z-POP Global Stars. Individual members
untapped talent reserve and give these talents a chance to from one all-boy group and one all-girl group representing
become stars through professional training done by Z-POP each region and country will compete to win a place in the
Production Professionals. Z-POP Global Star Audition. Selected members will form
a special group that receives the most celebrated public
The Z-POP DREAM Project will set up Z-POP Star Acad- exposure. The intense process of the Z-POP DREAM Global
emies on a global scale, starting with the Philippines, Audition will be streamed live. Fans will review real-time
Vietnam, Thailand, Malaysia, Hong Kong, Indonesia, India, developments and participate in the selection process using
Japan, Taiwan, and Singapore. Each Z-POP Star Academy their granted voting power.
will be established as a joint venture in collaboration with
leading entertainment institutions in each country or region.
Z-POP DREAM Live - World Tour
The winners from the Z-POP DREAM Audition will go on
Z-POP DREAM Audition the World Tour, labeled as Z-POP DREAM Live. Each Star
The Z-POP DREAM Audition will be run by local Z-POP Star will have an existing, strong fan base and the synergy of the
Academies to select those who will make their debut as collective Stars will climax the Project on a global scale. At
Z-POP Stars and who have the chance to go on and become this stage of the Project, the level of media exposure will be
a Z-POP Global Star. The aim is to discover any aspiring art- comparative to current K-POP artists’ worldwide tours.
ist and give them the first step towards realizing their dream.
The primary method to discover these artists will be through The first Z-POP DREAM Live event is scheduled to take
short videos submitted via the Z-POP Online platform. How- place in Seoul in 2019 at a major event venue, presenting
ever, this may prove to be a problem in areas where Internet the first Z-POP Global Stars along with performances from
access is scarce; thus a Z-POP official car equipped with all K-POP stars. The event will be broadcasted from Korea
necessary tools to shoot and upload videos will visit remote and generate mass excitement. The host of this Z-POP
areas, allowing local aspiring artists to display their talent DREAM Audition will be rotated among the participating
and to complete the audition process. 200-300 candidates countries and regions after the first Z-POP DREAM
will be selected initially from each region’s Z-POP DREAM Live event.
Audition, gradually reducing the number by eliminating them
through an extensive and entertaining process. The final
selection process will be aired by TV channels in a Reality TV
style program along with online streaming on Z-POP Online.

Project 8 z-popdream.io
6. Z-POP Online Platform
Z-POP Online, accessible through the Z-POP Mobile App The Z-POP Online Platform intends to demonstrate quality
is a mobile entertainment service that provides an instant and performance required to serve real life use, and grab
showcase of Z-POP Global Stars, Z-POP Stars and Z-POP user attention by offering a state of the art online entertain-
Dreamers, and will be released on both iOS and Android ment experience, while committing a high level of security
devices. Through Z-POP Online, the project will reach out to to protect ZPOP Coins in the user’s possession. This leads
global music fans, harness the power of those fans into star to a pragmatic application of the blockchain technology
creation process, and create long lasting bond between fans in staged implementation, as described in the following
and stars. section.

Z-POP Online is designed to:


- Capture and retain core fan bases around the world
- Drive core fans to engage in online voting and star creation
- Create demand for ZPOP Coin holding
- Create online revenue opportunities

Z-POP Mobile App and Main Features


Z-POP Mobile App, which will be the face of Z-POP Online, is in essence a feature-rich live-streaming
application following the latest User Interface / User Experience (“UI/UX”) trends, as exemplified by Instagram,
tik tok, and 17. A broad range of online content is organized around artists.

Featured Event Screen

Z-POP Dream Audition Live Streaming and Voting!


December 10-17,2018
Events / Campaigns
Featured
Artists + +
Profile Calendar
Professional Professional Professional
Streaming Live Streaming Replay Recorded Video

+ + Casual
Streaming Live
Casual
Streaming Replay
Casual Video clip
Suggested
Artists Picture posting Message posting Latest News
(Algorithm
Based list)
Music Sale
Concert Ticket Sales Merchandise Sales
Download / Feed
STAR CHANNEL View All

A B C D E Direct channel to best stars to feature

Feed VOTE Voting button


・Display accumulated voting cards
・Display upcoming voting events
・Exercise voting power. Button color changes during the voting event

Project 9 z-popdream.io
It offers four major features to users:

Z-POP Reality Streaming Online Stores


• Help fans discover and interact directly • Online shopping channel will be used to
with stars through mobile screens distribute essential items for Z-POP Stars,
Z-POP Global Stars to Z-POP Online users
• Features ‘Reality TV’ like casual streaming
and professional performance streaming • Concert tickets, backstage tour tickets
as well as blog posting to fans
• Cosmetics, fashion items, gift items branded with stars
• A rich set of visual effects, functions, and virtual
gifts that allow users to directly interact with artists • Video and music download / streaming
and to give personalized support to artists • Purchase with ZPOP Coin or with credit card.
Purchase with ZPOP Coin will have substantial
• Generate Instagram style posting feeds benefits such as discount and exclusive offerings
when a user starts following artists
• A portion of the sales revenue with ZPOP Coin will be
• Highlight special promotional events, concerts, fan meet kept in the Z-POP Charity Vault for future donation events
ups, exclusive merchandising sale through home screen

Z-POP Mobile Wallet -


Z-POP Fan Vote for Fame
MyEtherWallet Based Crypto Wallet
• Voting system built on social gaming concept,
to create intense fan engagement • Simple and secure crypto wallet built-into
Z-POP Mobile App, designed to receive, store,
• Allowing fans to earn voting power through playing and send ZPOP Coin as well as Ether
Reality Streaming and with ZPOP Coin holding
• Webview wrap over tested and trusted MyEtherWallet
• When a voting event opens up, it allows users to with additional security and user friendly UI/UX
vote with accumulated power to help artists of their
choice win at crucial events such as auditions • Smart contract to add Airdrop and escrow for online
commerce to augment ERC20 specification
• Leaderboard updates standing of fan
ranking and artists ranking
• Issue Gratitude Reward Points redeemable
to special exclusive offerings to high ranking
fans and those supporting winning artists

Project 10 z-popdream.io
How It Works

It begins with downloading Z-POP Mobile App from Apple Participating Z-POP Fan Vote for Fame:
App Store and Google Play. Z-POP Mobile App can be In order for a user to vote, the user has to accumulate Voting
downloaded for free, and requires a simple user registration Power. There are two ways to accumulate Voting Power.
to make the app ready to play.
• First is by playing Z-POP Reality Streaming. The
Through this simple user registration process, built-in Z-POP more a user plays Z-POP Reality Streaming,
the more Voting Power will be granted.
Mobile Wallet will be activated and a unique wallet address
will be created for use such as receiving airdrop. • Second is to hold ZPOP Coin. Z-POP Online
will issue and grant Voting Power in proportion
to the holding amount of ZPOP Coin.
While a vast majority of K-POP fans have never been
exposed to crypto currencies, use of blockchain technology
Purchasing Concert Ticket, Merchandise, etc.:
involves inherent complexities which is impossible to com-
Purchasing concert tickets, merchandise, and other items
prehend to ordinary users. Z-POP Mobile APP and Z-POP
can be made with credit cards, but, a purchase using ZPOP
Mobile Wallet will be designed to mask such complexities
Coin will offer users substantial benefits such as receiving
and provide intuitive user experience without compromising
discounts and other attractive offerings.
security.

As a starter incentive to help fans to download and discover


All features of Z-POP Online such as access to star profiles,
full features of Z-POP Online, ZPOP Coin will be airdropped
presenting virtual gifts to stars on Z-POP Reality Streaming,
to the first 5 million Z-POP Online users in an amount that
participating in Z-POP Fan Vote for Fame, and purchasing
is good enough for them to go through a good initial expe-
concert tickets will be available to all registered users.
rience. User registration will trigger airdrop. Z-POP Mobile
Holding ZPOP Coin will give users unique advantages - it
Wallet that was used for the particular user registration will
will help users earn playability faster and greater.
receive airdropped ZPOP Coin. The user will then receive
their initial Zpoint and Voting Power granted in response to
Z-POP Reality Streaming;
the airdropped ZPOP Coin.
Basic features of Z-POP Reality Streaming is ready to play,
immediately after the user registration.
Zpoint and Voting Power will be issued and granted only
to ZPOP Coin stored in the built-in Z-POP Mobile Wallet.
To play and explore the best of Z-POP Reality Streaming,
If a user stores ZPOP Coin in other wallets, the user needs
users need to earn in-app point called Zpoint. Z-POP Mobile
to transfer ZPOP Coin to Z-POP Mobile Wallet to receive
APP will guide users to earn Zpoint by following stars,
Zpoint and Voting Power.
completing various missions and participating in-app events.

ZPOP Coin will facilitate users to accumulate Zpoint faster.


If users hold ZPOP Coin in Z-POP Wallet, additional Zpoint
will be granted in proportion to the holding amount of ZPOP
Coin.

Project 11 z-popdream.io
How ZPOP Coin, Zpoint, and Voting Power Works

Use Zpoint to
play Z-POP Reality
Streaming
Zpoint and Voting
Starter Airdrop
Power granted in Zpoint
proportion to the holding Grant additional Motivate users
For a New User* amount of ZPOP Coin Voting Power to increase
by playing Z-POP
Reality Streaming ZPOP Coin
holding amount

Use Voting Power


to participate in

Z
voting events

Voting Power

Use ZPOP
Coin to purchase
Z-POP Online Motivate users
User Merchandise
to buy
additional
Additional Purchase Concerts
ZPOP Coin
from exchanges
Music & video from exchanges
content products

● Obtaining Zpoint or Voting Power will not consume ZPOP Coin


● Zpoint can not be purchased with fiat money or other crypto currencies
● Zpoint expires once it has been used to play Z-POP Reality Streaming

● Zpoint can not be converted back to ZPOP Coin, or exchanged to other crypto currencies or fiat money

● Voting Power will expire once it has been exercised. If not exercised, it will expire on a pre-assigned expiration date

● Voting Power can not be converted back to ZPOP Coin

* Subject to availability and Terms & Conditions of airdrop campagn

Project 12 z-popdream.io
Blockchain Application

Z-POP DREAM Project is not about creating a new block- Applying ZPOP Coin to in-app point system was a theo-
chain protocol. Instead, it brings out the best of promising retical option but, the idea was dropped for the following
features of existing blockchain platforms and applies it to reasons:
solving real-life problems on a global scale. The Z-POP
DREAM Project’s ultimate DREAM is utilizing the transpar- • Ethereum’s high transaction cost
ently recorded activities and reputation of the blockchain and long transaction cycle
technology, along with granting voting power to allow any- • High market value volatility inherent to crypto currency
one in the Z-POP DREAM ecosystem - Fans, Stars, Profes- will damage user experience in Z-POP Mobile App
sionals and investors alike, the chance to create and support
their Stars. Z-POP DREAM Project aims to showcase the Next Phase - Voting:
power of blockchain within the global entertainment industry. Voting is an essential feature of the Z-POP Online platform.
Tokenizing votes has a natural fit to Blockchain, and Block-
Planned use cases of the Z-POP DREAM Project include, chain makes voting process transparent and voting result
but are not limited to: trustworthy.

• A base currency in Z-POP Online and the Ethereum Platform, however, is not fit for this due to high
ecosystem built by the Z-POP DREAM project
transaction cost and performance. Voting does not generate
• Transparent voting systems economic value. Transaction speed for the gamified voting is
• Reward point systems as fast as a finger tap on a screen with multiple strikes.

• Booking and ticketing (concerts, exclusive


meet-ups, auditions, etc.) Z-POP DREAM Project is evaluating various choice of
blockchain platform to support voting, with the following
• Rights licensing and tracking of content distribution -
digital media entitlement, digital rights management evaluation criteria in mind:

• Zero transaction cost


Z-POP Online Platform is a live commercial system designed
• High performance
for performance. It has to rely on the end user value it
brings to its users to deliver and compete with other mobile • Proven security level
entertainment services. Though Blockchain advantages have • Availability of developers and development tools
been identified, the general immaturity of blockchain as a
• Smart contract support
technology platform requires staged application of block-
chain where upsides exceed downsides. • Ease of integration with Ethereum platform

Initial Phase: Based on our early analysis, three candidates have been
Blockchain is adopted in the issuance of ZPOP Coin, a base identified: Adopting EOS, Creating an Ethereum hard folk
currency in the project ecosystem. For this, Z-POP Online with limited node operations, and, creating a private block-
chooses Ethereum platform and create ERC20 based token. chain using established framework such as a Hyperledger.

Project 13 z-popdream.io
Z-POP Online Platform Blockchain Implementation

Initial Phase
Reality Streaming
Engine

Ranking Board

Messaging
MySQL
Gamified Voting Next Phase
Database
Engine
Z-POP Mobile App
Online Commerce Evaluation
(iOS,Android
native) Engine
Operation
Point System Management KPI
Analytic
Tools
Gratitude Reward Point Management
Trigger
ZPOP Coin
transaction

WebView Wrapper Z POP


ZPOP Mobile Wallet Coin Ethereum
(React Native)
Smart Platform
MyEtherWallet Contract

Z-POP Online Advantages

Z-POP Online works side-by-side with Star Creation Infra- 3. No content gap from the start: Many streaming apps
structure development, as outlined in section 5 above. This suffer from lack of content at inception. Z-POP Online has
no such problem. 50 male artists and 50 female artists will
will provide Z-POP Online unique strengths and eliminate
participate in Z-POP DREAM Audition in each country.
weaknesses inherent to similar online services. With 10 countries altogether, Z-POP Online will feature
as many as 1,000 qualified artists from the first year.
1. Return to Society: Z-POP Online is designed to give
opportunities to youngsters around the world trying 4. Very large, well defined target users base to reach:
to develop future career. It will help nobody become Thanks to K-POP fanfare around the world, Z-POP
somebody. The social value that the Z-POP DREAM Online already has a well defined initial target user
Project addresses is reinforced by decentralized star base. Official K-POP fan-club members alone can
creation process backed by blockchain based voting sum up well over 100 million users. This will make
with music fans around the world. This will create marketing and user acquisition uniquely effective.
continuous resonation from a global community.
5. Uniquely strong user engagement model for high user
2. Simple and powerful economic model: As described in retention: Gamification will give users in-app goals
the section below, Z-POP Online's economic model is to achieve and create very strong user engagement.
straightforward and scalable. Additional user acquisition Live-streaming helps fans to find stars to love, and
will create additional token demand and additional gamified voting drives fans to engage intensely. This
revenue opportunities. Once the platform’s user base will lead to high user retention for many years to come
has reached a certain scale, the network effect will kick as artists climb up in their journey to stardom.
in and drive exponential growth in its economic scale.

Open to Partnerships

Z-POP Online is not only for Z-POP Stars. It is open to K-POP stars will also be invited to Z-POP Star Academies
partners including K-POP stars and K-POP talent manage- as guests to perform and demonstrate their talent and
ment companies. Ultimately, Z-POP Online will be made with showcase their professional qualities to Z-POP Dreamers
the vision to support the entire K-POP community. Z-POP and give them inspiration for their future. Z-POP DREAM
DREAM Project will share the exclusive features of Z-POP Project aims to accelerate the global success of the K-POP
including video streaming, music downloads, concert ticket community and help K-POP explore and evolve to the next
distribution, the creation of unique merchandise, charity level through fusion with many new universal features.
donation, etc.

Project 14 z-popdream.io
7. ZPOP Coin Token Economy
As described in the previous sections, the Z-POP DREAM Tokenize fan-generated
Project will add a compelling ecosystem to the global music
industry. Successful execution of the Z-POP DREAM Project
transactions on Z-POP Online
will drive the Z-POP DREAM ecosystem into a substantial This is the immediate focus of this Project. A vast majority
part of the current $46 billion economy, where transactions of pop music revenue is generated via fans in the form of
will occur using the ZPOP Coin as the base currency. Setting concert ticket sales, merchandising and content distribution;
aside trade demand coming from crypto exchanges where including video streaming and music downloads.
the ZPOP Coin will be listed, the overall revenue migration
from the $46 billion market will create considerable demand
for the ZPOP Coin.

K-POP Global Stars Economics Illustration*


K-POP Typical Revenue Mix

Concert Economics of Global K-POP Stars


Concert admission revenue $1.5M - 3M / concert
Backstage tour revenue $1.5M - 2.5M / concert
Annual concert revenue $ 60M - $220M / year

Prorated Combined Revenue Scale from Merchandising,


Content production, and Music download
$45M - $165M / year

Total from the above $105M - $385M / year

* This is for illustration purpose only. Actual economics varies substantially case by
case. This is neither a forecast nor a prediction of tokenized revenue generated
from Z-POP DREAM Project.

Project 15 z-popdream.io
As explained in the Z-POP Online chapter, essential features Gamified voting is meant to have a booster effect. It is built
of Z-POP Online cover the entire fan-generated revenue on a social game concept where playing value accelerates
stream. With the existing K-POP economic model and its as more users participate. Greater playing value will be
scale in mind, tokenized revenue from 1 successful Global translated into greater ZPOP Coin holding amount per user,
Z-POP Star could be as large as the market capitalization and greater overall demand for ZPOP Coin.
of ZPOP Coin at the end of the ITO in comparison. Z-POP
DREAM Project plans to produce two Z-POP Global Star In addition, Z-POP Online users will be given opportunities
groups - one all-boys group and one all-girls group, in to purchase concert tickets, merchandise, and other content
addition to Z-POP Stars from 10 regions and countries every by using ZPOP Coin. That will motivate users to purchase
year, which will create a continued favorable supply and additional ZPOP Coin over their holding amount.
demand balance to the ZPOP Coin.
In sum, demand for ZPOP Coin is expected to grow expo-
Token model that drives ZPOP Coin nentially as the Z-POP Online user base grows.
demand
Growing ZPOP Coin demand from Z-POP Online users
A majority of demand for ZPOP Coin is expected to come along with growing user base will add trust to Z-POP
from fan community through Z-POP Online. Z-POP Online DREAM Project and ZPOP Coin among ZPOP Coin holders.
users holding ZPOP Coin can accumulate Voting Power and It would be translated to create positive effects on supply
Zpoint faster, therefore enjoy more fulfilling user experience. demand balance and liquidity of ZPOP Coin in exchanges.
A vast majority of users will choose to hold ZPOP Coin.

As a starter incentive to help fans to download and play


key features of Z-POP Online application, ZPOP Coin will
be airdropped to the first 5 million users in amount that is a
good enough for them to go through good initial experience.
Users having discovered the online experience as rewarding
will seek to hold additional ZPOP Coins.

Project 16 z-popdream.io
Z-POP DREAM ECOSYSTEM AND ZPOP COIN CIRCULATION

Z : ZPOP Coin

Z
LIVE
Fiat money
Crypto currency Z-POP Reality Streaming Artist Z
Fans Z
Discover, interact
Starter and support stars
Airdrop through online
For new
users
Z
Concerts

Z Z Z
Merchandise
Exchanges Access content ZPOP Coin ZPOP Coin
Support stars Project Donation
Purchase Z Reserve Reserve

Music & video


Z-POP Online user content
products
Z
Participate in voting at
auditions and other
Fiat money decisive events
Crypto currency Funding support

Token Sale Participants Z-POP Fan Vote For Fame New Stars, New Projects

Project 17 z-popdream.io
8. Initial Token Offering
Token Ticket: ZPOP
Token Standard: Ethereum ERC20
Planned date of public sale: To be announced
Token price at whitelist: 1 ZPOP = USD 0.08
Total supply: 4,000,000,000
Soft cap: $20,000,000

Accepted currency during the ITO : ETH, BTC, BCH, fiat


currencies.

For advisors and bounty 5%


For founders 10 %

For participants Distribution of For future development


45% ZPOP Coins
20 %

For Z-POP Online campaign reserve 20 %


Planned Use of the Proceeds Raised Z-POP Online Development and Operations

The primary utilization of the funds will be: • Platform development


• Platform operations
The star creation infrastructure development in 10 regions
and countries • Content development
• Marketing and user acquisition
• Z-POP Star Academies
ITO operations partner fees and exchange listing fees
• Z-POP DREAM Audition
• Z-POP Global Audition Listing at the Exchanges
Production and promotion of Z-POP Global Stars Z-POP DREAM Project offers a solid business case and
token economics model that the crypto exchanges are look-
• Z-POP DREAM Live World Tour ing for. In parallel to the ITO process, the Project will start a
dialogue with major exchanges so that ZPOP Coins shall be
listed soonest possible post the completion of the ITO.

Project 18 z-popdream.io
9. Roadmap

2000-2018 January 2018 May 2018 To be announced

Z-POP DREAM Project Z-POP DREAM Project team Opening of Whitelist Opening of Initial
members have launched. Token Offering
contributed to
production work of Secured the first project
following K-POP stars: operation partnership with
Philippine’s state-owned TV
Psy / Boa / TVXQ broadcast station People’ s
Super Junior Television Network, Inc. and
Girls’ Generation Viva Entertainment Inc.
Big Bang / 2NE1 / EXO /
BTS / Wanna One

2018-2019 February 2019 March 2019 June 2019

1st Generation Z-POP Online


Forming Z-POP Online
Z-POP Global Stars debut 2nd Release
local partnerships 1st Release

Project 19 z-popdream.io
10. Z-POP Team Members
THE TEAM

The project team includes reputable pioneers in the K-POP global scale, the team has been producing music hits. The
music industry, who collectively played a critical role in cre- team also has robust and comprehensive business expertise
ating K-POP legends such as Psy, Girls' Generation, BTS, in evaluating investment opportunities, creating strategic
WannaOne, and EXO, to name a few. By discovering talent, partnerships, running entertainment business operations and
providing extensive professional coaching that serves as the developing technologies, throughout all regions mentioned
backbone to produce any music star and promoting it on a above.

Jun Kang Norimitsu Kameshima


Founder Founder

A highly respected pioneer and a A visionary and highly successful


co-founder of Zenith Media Group entrepreneur in the entertainment
who made historic contribution to industry, having a versatile
the K-POP music industry. An SM Entertainment veteran, he professional expertise covering production, finance, and
initiated the first wave of K-POP expansion into international technology and is known for his pioneering work in creating
market such as China, Japan, Thailand, Hong Kong and played Vocaloid stage performance in China. Along with Mr. Jun Kang,
a critical role in establishing ever growing popularity of K-POP he co-founded Zenith Media Group that provides an execution
music outside Korea. base for the Z-POP DREAM Project.

Jung Hun Kim Tetsuya Mori


Founding Partner, Finance Founding Partner, CTO

A qualified financial transaction A Silicon Valley veteran and a


professional with a broad range of world renowned creator of Java
experiences in private placements, technology for mobile phones.
equity transactions, and financial structuring in Korea. His He holds a multitude of expertise as ex-McKinsey consultant,
domain expertise will provide strong foundation for the Project’s ex-VC fund manager, ex-CEO of Asia Operations at Japan’s
financial operations. mobile gaming giant DeNA, and board advisor to GCOX
project.

Project 20 z-popdream.io
EXECUTIVE PRODUCTION TEAM

Ju Sun Lee
Executive Choreographer
for Z-POP DREAM Project

Extremely well known for his work for Psy’s global smash
hit ‘Gangnam Style’, he has coached a vast number of Jae Jun Park
K-POP artists to success.
Executive Promoter
for Z-POP DREAM Project

Widely recognized expert in K-POP artist promotion, his


track records include Big Bang, 2NE1, and S.E.S

Young Hwan Go
(MAD SOUL CHILD)
Celebrity Advisor

One of the most well known music producers in Korea.


Produced songs for big name artists such as Mad Soul
Child and TVXQ, popular TV programs such as ‘K-POP
Star 1’ and films such as ‘The Man from Nowhere’.

ADVISORS
General Advisors

Robby Schwertner Pankajj Ghode


Blockchain Marketing Blockchain Technology
Advisor Advisor

Mr. Schwertner, known as CryptoRobby, is a highly Mr. Ghode is Founder and Chairman of Global Blockchain
recognized social media influencer in the global Foundation. He is also known as India’s renowned cyber
blockchain community. He passionately supports projects security and AI expert, advising the nation’s ministry of
with growth perspective and a #ReturnOnSociety! communications and information technology.

Project 21 z-popdream.io
Loo Choon Chiaw
ICO Legal Advisor
Jonathan Serbin
Business Advisor Mr. Loo is a prominent legal
practitioner, who specialises in banking, corporate finance
Mr. Serbin is Head of Asia for Billboard-Hollywood and fintech. His extensive clientele, developed over 37
Reporter Media Group, the global leader for charts, news, years of active practice, spans from global who’s who in the
business and lifestyle in music. At Billboard, he oversees established financial industry to contemporary high profile
the firm’s growth throughout Asia. players of ICO projects.

Robert Kim S.Soun Kim


Business Advisor Financial Advisor

Korea representative of the USA Hedge fund Association. Ex Citibank executive, served Space Group, Korea’s
Hold numerous advisory positions at a range of leading architecture design company as President, and
organizations such as the Korea Journalist Club and Gold Mutual Savings Bank as CEO.
Korea Economic Daily.

Celebrity Advisors

Bo Seok Jung Grace Lee


Celebrity Advisor Celebrity Advisor

Highly acclaimed and respected actor and professor in A prominent television host / and a popular celebrity in
Korea with more than 30 years of acting career. Won more Korea and Philippines, she has won millions of hearts all
than 10 awards. over the world.

Project 22 z-popdream.io
Jun Ho Jung
Celebrity Advisor

One of Korea’s most popular actors, who gained fame in


the drama “Women Like You”. Appeared in many popular
dramas and won numerous awards. Considered one of
the best actors in the country.
Daisuke Imai
Celebrity Advisor

One of the most successful J-POP music producers in


Japan. Produced songs for the best of the best J-POP
artists and K-POP artists. Won 9 Gold Discs, 13 Platinum
Discs, and Best music awards.

Ray Chan
Marketing Advisor

Ray Chan is a prominent marketing director in the Asian


electronic music market. He has dedicated to promoting
Chinese DJs worldwide, and let various DJs perform
in global music festivals. In 2017, he assisted DJ L to
successfully get into the DJMag Top 100 as No.98.

Project 23 z-popdream.io
11. Disclaimers
This White Paper contains a succinct summary of the key such change has occurred. Neither the Distributor makes or
concepts relating to the proposed Z-POP Initial Token purports to make, and indeed hereby expressly disclaim the
Offering. The entity undertaking the Initial token Offering (the making of any representation, warranty, undertaking, or other
“Distributor”) is incorporated in the Republic of Singapore. assurance (whether express, implied or otherwise) in any
form whatsoever to any person, including any representation,
ZPOP Coins are not securities or units in a collective warranty, undertaking, or other assurance that the informa-
investment scheme, business trust, unit trust, or a capital tion contained in this White Paper is current, accurate and
markets product, each as defined under the Securities and complete.
Futures Act (Cap. 289) of the Statutes of the Republic of
Singapore (“SFA”). Accordingly, the SFA does not apply This White Paper may contain references to third-party
to the offer and sale of ZPOP Coins. For the avoidance of sources and/or publications. While all information and data
doubt, this initial token offering of ZPOP Coins need not be reproduced in this White Paper is believed to have been
accompanied by any prospectus or profile statement and obtained from reliable sources, neither the Distributor has
no prospectus or profile statement needs to be lodged with independently verified any of such information or data and
the Monetary Authority of Singapore (“MAS”) or any other makes no assurance as to the accuracy or completeness of
governmental authority in Singapore. ZPOP Coins are not such information or data.
intended for speculation and hold no rights to any form of
real property, intellectual or other property or cash flows. Whether taken as a whole or in part, this White Paper is not,
They are not equities, as they do not provide any ownership and should not be regarded as, any form of legal, financial,
rights in the Distributor and specifically, they do not confer tax, or other professional advice. You should seek indepen-
any right on the holder of any ZPOP Coin to participate in the dent professional advice before making your own decision
decision-making process of the Distributor concerning any of as to whether or not to purchase any ZPOP Coins. You are
its assets and/or its business strategy. There is no promise solely responsible for any and all evaluations, assessments,
of value or claim on revenue associated with any ZPOP Coin and decisions which you may make in deciding whether to
other than the benefits which will be derived from platform purchase any of ZPOP Coins. You may request for additional
usage. information from the Distributor in relation to this offer of
ZPOP Coins. The Distributor may in its absolute discretion,
The sale of ZPOP Coins is only intended for persons outside but will not be legally obliged to, furnish the additional infor-
the United States of America, the People’s Republic of mation requested for in light of all the relevant circumstances,
China, the republic of Samoa and any jurisdiction where the including whether (i) there is any prohibition or restriction for
offering of tokens in the manner set out in this White Paper it to do so from the legal perspective, and (ii) the requested
is regulated or prohibited (the “Prohibited Jurisdictions”) and information is reasonably necessary for the reader to verify
may be acted upon only by persons outside the Prohibited the information contained in this White Paper, thereby, with
Jurisdictions. You are not eligible to purchase any ZPOP the help of independent professional advice, enabling the
Coins if you are a citizen, resident (tax or otherwise) of the reader to make his/her/its own decision as to whether or not
Prohibited Jurisdictions. to purchase any ZPOP Coins.
This White Paper has been prepared for information
This White Paper does not constitute an offer of, or an invita- purposes only and is not a statement of future intent. The
tion to purchase ZPOP Coins in any jurisdiction in which such Distributor expressly disclaim all liabilities for any loss or
offer or sale would be unlawful. No regulatory authority in damage whatsoever (whether direct, indirect, foreseeable
Singapore, including the MAS, has been notified of, reviewed or otherwise) which may arise from any person acting or
or approved of ZPOP Coins or this White Paper. This White relying on any information relating to the Distributor, or the
Paper and/or any part hereof may not be distributed or ZPOP DREAM ecosystem contained in this White Paper or
otherwise disseminated in any jurisdiction where offering any additional information which may be made available in
tokens in the manner set out this White Paper is regulated or connection with any further enquiries made by the reader,
prohibited. notwithstanding any negligence, default or lack of care on the
part of the Distributor.
The information in this White Paper is current only as of
the date on the cover hereof. Thereafter, the information The replication of this White Paper without this disclaimer is
contained herein, including any information concerning the strictly prohibited and unauthorised by the Distributor. The
Distributor’s business operations and financial condition may information set forth below may not be exhaustive and no
change from time to time. Under no circumstance shall the part of this White Paper is intended to create legal relations
delivery of this White Paper or any sale made in the related between a recipient of this White Paper and the Distributor,
initial token offering shall, constitute a representation that no or to be legally binding or enforceable by such recipient

Project 24 z-popdream.io
against the Distributor. An updated version of this White Coins and any related services. No warranty, including the
Paper may be published at a later date and announced by warranties of non-infringement of third party rights, title,
the Distributor in due course. merchantability, satisfactory quality, or fitness for a particular
purpose is given in conjunction with ZPOP Coins and any
The regulation of tokens such as ZPOP Coins is still in a related services provided by the Distributor.
very nascent stage of development in Singapore. Thus, there
exists a high degree of uncertainty as to how virtual curren- No promises of future performance or value are or will be
cies, tokens and token-related activities are to be treated by made with respect to ZPOP Coins, including no promise
the applicable laws and regulations. The applicable legal and of inherent value and no guarantee that ZPOP Coins will
regulatory framework may change subsequent to the date of hold any particular value in the future. Unless you fully
publication of this White Paper. Any change in the regulatory understand and accept the Distributor’s proposed business
treatment may be very rapid and it is not possible to antici- and the potential risks inherent in ZPOP Coins, you should
pate with any degree of certainty the nature of any change not participate in the ZPOP Coin sale. ZPOP Coins sold are
in such regulatory treatment. The Distributor does not in any solely intended for future functionality on the ZPOP DREAM
way represent and indeed hereby expressly disclaims that Ecosystem developed. The Distributor expressly disclaims
the regulatory status of ZPOP Coins will remain unaffected all liabilities for any loss which may be suffered by you in
by any future regulatory change. relation to the purchase of ZPOP Coins.

Upon purchasing any ZPOP Coin you will be deemed to have You are not bound to enter into any contract or binding legal
reviewed this White Paper in full and to have agreed to the commitment in relation to the sale and purchase of ZPOP
terms of this offering of ZPOP Coins, including the fact that Coins. Any agreement as between the Distributor and you
this offering does not fall within the scope of any securities as a purchaser, and in relation to any sale and purchase
laws in Singapore and is not regulated or examined by the of ZPOP Coins shall be governed by a separate document
MAS. You further expressly acknowledge, agree and accept setting out the terms and conditions of such agreement (the
that the ZPOP Coins are not securities and are not meant to “Terms”). In the event of inconsistencies between the Terms
generate any form of investment return. and this White Paper, the former shall prevail.

ZPOP Coins and related services, if any, are provided by


the Distributor on an “as is” and “as available” basis and are
intended for use for purposes stated in the White Paper.
The Distributor does not make, and indeed hereby expressly
disclaim the making of any warranty or the making of any
representation (whether express, implied, or otherwise) as
to the accessibility, quality, suitability, accuracy, adequacy
or completeness of ZPOP Coins or any related services
provided by the Distributor. Thus, the Distributor further
expressly disclaims any liability whatsoever which may be
caused to you arising from any error, delay or omission,
in or for any action taken by you in reliance on, the ZPOP

Project 25 z-popdream.io
Risk Factors

Token Purchase Regulatory Risks for Non-Regulated Entities


The purchase of ZPOP Coins should be undertaken by None of the Distributor or its affiliates, if any, are currently
financially sophisticated persons who fully understand regulated or subject to the supervision of any regulatory
and are capable of evaluating the merits and risks of such body in Singapore. Specifically, the Distributor is not regis-
purchase, or persons who have consulted their own pro- tered with the MAS as any type of regulated financial institu-
fessional advisors with regard to token purchases, and who tion or financial advisor and are not subject to the standards
have sufficient financial resources to be able to bear any imposed upon such persons under the SFA, Financial
losses that may arise therefrom, including the potential of Advisors Act (Cap. 110) of Singapore, and other regulatory
losing the whole amount spent with regard to the purchase instruments. Compliance under such regulatory instruments
of the ZPOP Coins. include complying with a variety of requirements and
standards concerning disclosures, reporting compliance,
and conduct of operations for the purposes or maximizing
No Prior Market
investor protections. Since the Distributor is not subject to
Prior to this initial token offering, there has been no public such requirements or standards, it will make decisions and/
market for the ZPOP Coins. No assurance is therefore being or take such reasonable measures on these issues at its own
made as to whether an active or liquid trading market for discretion. Although the Distributor shall strive to adopt best
the ZPOP Coins will develop or if developed, be sustainable practices on these issues, holders of ZPOP Coins will not
after the ZPOP Coins are being traded on any cryptocur- enjoy the same extent and degree of protections accorded
rency exchange. to investors of regulated entities.

Not Fully Developed Platform Risks from Ethereum Protocol


The value of, and demand for the ZPOP Coins hinges Due to the nature of the ZPOP Coins and ZPOP Online
heavily on the performance and commercial success of being based on the Ethereum protocol, any malfunction,
ZPOP Online. No assurance is made by the Distributor as to breakdown, suspension, or abandonment of the Ethereum
whether ZPOP Online will achieve any commercial success. protocol may have a substantial adverse effect on the ZPOP
Further, as ZPOP Online has not been fully developed, Coins and ZPOP Online. Any advances in cryptography, or
finalised and integrated and may subject to further changes, related technical advancements such as the development
modifications, updates and adjustments prior to its launch of quantum computing, can potentially also present risks to
[and after its launch]. Such changes may result in unex- the ZPOP Coins and ZPOP Online, including, but not limited
pected and unforeseen effects on its projected appeal to to, the utility of the tokens for obtaining services, and the
users, and hence impact its success. rendering of the cryptographic consensus mechanism that
underpins the Ethereum protocol ineffective.

Risk of Uninsured Losses


ZPOP Coins are uninsured unless private insurance is
separately obtained as a measure of protection. Thus, in the
event of loss or loss of utility value, there will be no acting
public insurer, or private insurance arranged by the Distribu-
tor to offer recourse to the purchaser.

Tax Risks
The tax characterization of ZPOP Coins is unclear. Accord-
ingly, the tax treatment to which the Tokens will be subject
is uncertain. All persons who wish to purchase ZPOP Coins
should seek independent tax advice prior to deciding on
whether to purchase any ZPOP Coins. The Distributor does
not make any representation as to whether any tax conse-
quences may arise from purchasing or holding ZPOP Coins.

Project 26 z-popdream.io
Risks from Third Parties The Distributor is committed to comply with all relevant
guidelines which may be applicable to its business in rela-
ZPOP Coins are blockchain-based assets. The security,
tion to its AML/CFT obligations under all applicable laws.
transferability, storage, and accessibility of such blockchain
The Distributor reserves all rights to exclude any persons
assets depend on factors such as the security, stability, and
who refuse to provide adequate documents and/or informa-
suitability of the underlying blockchain protocol and pro-
tion as may be requested by the Distributor from the initial
cesses (in this case, the Ethereum blockchain, all of which
token offering and/or any subsequent purchase of the ZPOP
are beyond the Distributor’s control.) Unforeseeable events
Coins.
such as mining attacks, hacking and unauthorised access
to the private key of a wallet where ZPOP Coins are stored
Further, the Distributor at all times reserves all rights to
may also occur. The Distributor is unable to assure that it
report suspicious transactions with the Suspicious Transac-
can prevent such external factors from having any direct or
tion Reporting Office of the Commercial Affairs Department
indirect adverse impact on any of the ZPOP Coins.
and to reject all services/ ZPOP Coins in compliance with
prohibitions against dealing with or providing financial
Further, third party risks also include misconduct or fraud by
services to designated individuals and corporates pursuant
third parties and the failure to receive the ZPOP Coins upon
to the Terrorism (Suppression of Financing) Act (Cap. 325)
making payment due to a third-party wallet’s incompatibility
of Singapore and various regulation giving effect to United
with the ZPOP Coins. Any losses incurred as a result may be
Nations Security Council Resolutions.
irreversible. The Distributor is not responsible in any way for
any risks due to the involvement of third parties, or for taking
steps to retrieve ZPOP Coins lost in this manner.

AML/CFT Policy
As part of the Distributor’s responsibility for the prevention
of money laundering and the countering of financing of
terrorism (“AML/CFT”), a detailed verification of the identity
of all persons who intend to acquire the ZPOP Coins and
the sources of payment will be required. Depending on the
circumstances of each application, the Distributor may from
time to time request for further information and/or docu-
ments from such persons.

Project 27 z-popdream.io

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