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  • Product Brand Name Method Used For Segmentation: Criteria

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    Gena Clarish Carreon
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    This document discusses market segmentation and asks students to observe 3 products advertised on television, evaluate the segmentation methods used, and report on the products, segmentation criteria, and presentation quality. Students are to watch ads, identify the target segments for each product, and assess how well the ad content and presentation match the segmented groups.

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    This document discusses market segmentation and asks students to observe 3 products advertised on television, evaluate the segmentation methods used, and report on the products, segmentation criteria, and presentation quality. Students are to watch ads, identify the target segments for each product, and assess how well the ad content and presentation match the segmented groups.

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    © All Rights Reserved
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    69 views1 page

    Product Brand Name Method Used For Segmentation: Criteria

    Uploaded by

    Gena Clarish Carreon
    This document discusses market segmentation and asks students to observe 3 products advertised on television, evaluate the segmentation methods used, and report on the products, segmentation criteria, and presentation quality. Students are to watch ads, identify the target segments for each product, and assess how well the ad content and presentation match the segmented groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    MARKET SEGMENTATION

    Watch and observe three products being advertised or promoted on television. Evaluate the segmenting methods used by the producers of the particular
    products.
    Criteria:
    Group No. : ______________
    1. Products Used --------------
    Leader: ______________________________________
    2. Segmentation ---------------
    Members: ____________________________________ ____________________________________
    3. Content ----------------------
    ____________________________________ ____________________________________
    4. Presentation ---------------- __________
    ____________________________________ ____________________________________
    Total:
    ____________________________________ ____________________________________

    Product Brand Name Method Used for Segmentation

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