Mary Kay Naturally™ TOOL KIT GUIDE

From amazing tools and videos to help you learn about the products to masterful
marketing pieces and professionally created digital content, here’s everything you need
to help you and your customers with the exciting launch of Mary Kay Naturally™. You’ll find
many of these great tools on the Mary Kay Naturally™ Hub on Mary Kay InTouch®.

STEP 1: LEARN IT!

Learn all about the fabulous products, their ingredients and their benefits.

What You
Need to Know
New!

NATURALLY
TM

Help us protect our COSMOS Natural certification!

We are so excited to enter the emerging natural skin care category with the launch of Mary Kay Naturally™.
After extensive research, we learned that due to a lack of government regulations on the definition of
“natural skin care,” there is a great deal of scrutiny on this category. That’s why we worked closely with
a third party called EcoCert to earn the COSMOS Natural certification. This included a careful review
of our products and marketing assets to ensure that everything we say about the certification is clear,
accurate and approved.

As you promote this amazing new product line, please follow these guidelines:
Fun and compelling educational and marketing assets are available to help you sell Mary Kay Naturally™
with confidence. It is very important to use the Company assets without alteration. Taking
creative license can expose Mary Kay to potential suspension of our COSMOS Natural certification.
Check out all the great assets on Mary Kay InTouch® > Product Central.
Please use approved images to avoid any misunderstanding. Images and propping are just
as important as the words. We want to avoid using any images (such as random flowers) that could
potentially confuse customers about ingredients in the products.
When you talk about Mary Kay Naturally™, use only the language provided about COSMOS and
EcoCert. We’ve taken great care to ensure we comply with the third-party standards. Small tweaks
can make big differences.
Mary Kay defines Mary Kay Naturally™ products as at least 90% of ingredients are derived from
natural sources processed in allowance with third-party standards – currently the COSMOS
standard. Please make sure to refer to Mary Kay Naturally™ products as “naturally derived” or
of “natural origin” to align with Mary Kay’s definitions and the COSMOS standard.
While the current four products in the Mary Kay Naturally™ line are 99.49% or more naturally derived,
please do not give the impression that the line will always be 99.49% or more naturally derived.
Instead, reinforce the Mary Kay standard of “at least 90 percent of ingredients are derived
from natural sources.”

© 2019 MARY KAY INC. WN996611 7/19 PRINTED IN U.S.A.

Mary Kay Naturally™ Mary Kay Naturally™ Mary Kay Naturally™

What You Need to Know Purifying Cleanser Exfoliating Powder
Flier Fact Sheet Fact Sheet

Mary Kay Naturally™ Mary Kay Naturally™ Mary Kay Naturally™ FAQs
Nourishing Oil Moisturizing Stick
Fact Sheet Fact Sheet

DISCOVER OUR FIRST

natural-certified
SKIN CARE LINE.
DESCUBRE NUESTRA PRIMERA
LÍNEA DEL CUIDADO DE LA PIEL
certificada natural

928009 Box insert.indd 1 5/28/19 4:09 PM

To learn more about the COSMOS standard, see cosmos-standard.org/the-cosmos-standard.

Para conocer más sobre el estándar COSMOS, consulta: cosmos-standard.org/the-cosmos-standard/el-estandar-cosmos/.
Mary Kay Naturally™ Mary Kay Naturally™
Ingredient Library COSMOS Natural
994412 PE 7-15 MK Naturally Flash Cards.indd 1 6/27/19 8:15 AM

Mary Kay Naturally™ Certification Video

Flash Cards
Mary Kay Naturally™ TOOL KIT GUIDE
STEP 1 (cont.)

Mary Kay Naturally™ Mary Kay Naturally™ Skin Care Workshop

Skin Care Extras Skin Care Extras FAQs
Product Education Video
Video

SEPTEMBER 2019

M A R Y K AY
Naturally
Our First Natural-Certified Skin Care Line
™

September Applause®
Magazine

STEP 2: SELL IT!

Arm yourself with selling tools that can help your customers fall for these new products!
Let Me Be Your
MEET YOUR SKIN’S NEW BEST FRIEND.
Pair this all-new device with your favorite cleanser to lift away
pore-clogging impurities in seconds. An attachable facial

ONE-STOP
massage head** relaxes facial tension and works together
with your favorite serums*** to help them better absorb.

Fall 2019
BEAUTY SHOP!
From the latest in skin care to colors that are
crushing it, there are so many gorgeous reasons
to one-stop beauty shop with me!
Skinvigorate
SonicTM Skin
Care System, $75
New! MARY KAY NATURALLY TM
DISCOVER OUR FIRST Skin Care
Meet our first natural-certified skin

natural-certified
Mary Kay NaturallyTM
care using quality ingredients. Purifying Cleanser, $26
derived from nature.*
Tenacious Taupe

SKIN CARE LINE. Skinvigorate

SonicTM Facial
Massage Head, $25

Mary Kay NaturallyTM

Exfoliating Powder, $34

Spice of Life

NEW! Limited-Edition† Mary Kay® Matte

Mary Kay NaturallyTM
Lipstick in Spice of Life or Tenacious Taupe, Nourishing Oil, $48
$18 each

LIMITED-EDITION† MARY KAY® FALL 2019 COLLECTION

NEW! MARY KAY INGREDIENTS FROM NATURE
Soothing sweet almond oil, antioxidant-packed
free of CONFIDENTLY HUE
NATURALLY ™ cornflower floral water, moisturizing candelilla
wax … these are just a few of the skin-benefitting,
The season’s hottest trend pairs pops of
color with timeless, easy-to-wear neutrals.
naturally derived* ingredients infused in the
Nature is bountifully rich with skin-benefiting Mary Kay Naturally ™ line. PARABENS
wonders. This was the inspiration for our new PHTHALATES
collection. Mary Kay Naturally™ combines CLAIMS YOU CAN COUNT ON SYNTHETIC
naturally derived* ingredients, unique to each We want you to feel confident in our
FRAGRANCE Mary Kay NaturallyTM
Radiate Moisturizing Stick, $28
product, with exciting, versatile forms that Mary Kay Naturally™ line, so every SYNTHETIC Confidence
elevate a beauty routine. product is third-party certified as natural according to DYES
comprehensive standards. The COSMOS standard†
It is our latest commitment to offering a range SLS/SLES
requires evaluation of everything from the sourcing
of products that meet a woman’s skin care and processing of ingredients to the manufacturing of

NEW! MARY KAY needs at any stage, or age, in her life. Meet our
new, naturally derived* solution for gorgeous,
products and packaging.
Contact me, your Mary Kay Independent Beauty Consultant,
NATURALLY ™ healthy-looking skin.
to learn more about these products. Feel Fierce

PART OF YOUR ONE-STOP CONSULTANT NAME / CONTACT *At least 90% of ingredients are derived from natural sources
BEAUTY SHOP *
At least 90% of ingredients are derived from natural sources processed in allowance with third-party standards — currently the COSMOS standard. For more information, go to marykay.com/naturally.
LIMITED-EDITION†† MARY KAY® processed in allowance with third-party standards – currently the
COSMOS standard. Visit marykay.com/naturally to learn more.
†To learn more about the COSMOS standard, see cosmos-standard.org/the-cosmos-standard. COLLECTION BAG, $5 To learn more about the COSMOS standard, see cosmos-standard.
The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses. NEW! Limited-Edition† Mary Kay Chromafusion® YOURS for only $5 when you purchase $55 org/the-cosmos-standard
This page should not be altered from its original form nor incorporated into other material. For a printable version of this page, go to the Mary Kay InTouch® website and click on Product Central. suggested retail (excluding tax) in limited-edition†
© 2019 Mary Kay Inc. 10-158388 WN965909 8/19 All rights reserved in printed form only. PRINTED IN U.S.A. Eye Shadow + Mary Kay Petite PaletteTM Bundle in Mary Kay® Fall 2019 Collection products.
All prices are suggested retail.
†Available while supplies last **Sold separately
Feel Fierce or Radiate Confidence, $36 each ††Available with qualifying purchase from participating Independent
Beauty Consultants only and while supplies last.
The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses in print form only. This page ***The device was not designed to be paired with acne or
should not be altered from its original form nor incorporated into other materials. / © 2019 MARY KAY INC. WN966410 8/19 PRINTED IN U.S.A. sunscreen products.

The Look – Fall 2019 Mary Kay Naturally™ Fall 2019 Quarter At-a-Glance
Edition Flier Flier

THE
LITTLE
BOOKof
SKIN CARE

The Little Book of Mary Kay Naturally™ Mary Kay Naturally™

Skin Care Skin Care Line Video Purifying Cleanser
How-To Video
Mary Kay Naturally™ TOOL KIT GUIDE
STEP 2 (cont.)

Mary Kay Naturally™ Mary Kay Naturally™ Mary Kay Naturally™

Exfoliating Powder Nourishing Oil Moisturizing Stick
How-To Video How-To Video
JOB TYPE: IBC-CON-msg
Category: Product Promotion (Consumer)
How-To Video
Descriptor: Mary Kay Naturally™ Skin Care
Subject Line: NEW! Mary Kay Naturally™ just for YOU!

Dear [[RecipientFirstName]],

Have you heard about the NEW Mary Kay Naturally™ Skin Care line? It’s infused with
skin-benefitting, naturally derived* ingredients. Plus, it’s free of parabens, phthalates,
synthetic fragrance, synthetic dyes and SLS/SLES!

The Mary Kay Naturally™ Purifying Cleanser, Mary Kay Naturally™ Exfoliating Powder,
Mary Kay Naturally™ Nourishing Oil and the Mary Kay Naturally™ Moisturizing Stick
can be used on their own, or they can be great add-ons to your favorite Mary Kay®
skin care regimen!

Call me today to try these mix and match MUST-HAVES!

[[ConsultantFullName]]
BE AU T IF U L S KI N , naturally [[ConsultantEmailAddress]]
[[ConsultantPhone]]
NEW! MARY KAY NATURALLY™ SKIN CARE [[ConsultantPWS]]

Mary Kay Naturally™ Mary Kay Naturally™

*At least 90% of ingredients are derived from natural sources processed in allowance with third-party standards –
currently the COSMOS standard. Visit marykay.com/naturally to learn more
Mary Kay Naturally™
eCatalog MKeCard® How-to-Sell Video
[[OptOutText]]

/ © 2019 Mary Kay Inc.

993509

Starter Kit/Party Tools: Updated Flip Chart pages, Mary Kay Digital Flip Chart™,
Customer Profiles, Beauty Book, Skin Care Laminated Place Mats and Skin Care Checklist
will be available.
Mary Kay Naturally™ TOOL KIT GUIDE

STEP 3: GO FOR IT!

Go out there, and share the beauty on social media!

Digital Posts Digital Assets Mary Kay U.S. Social

Media Channels

To check out many of these great assets, go the Mary Kay Naturally™
Hub on Mary Kay InTouch® > Products > Product Central.

 © 2019 MARY KAY INC. WN1007909 7/19 PRINTED IN U.S.A.