MEGAN MCSW EENEY
megmcsweeney34@gmail.com
411 Magnolia Lane, Gahanna, OH 43230
(440) 364-7561
ED U CA T IO N
B.A. Strategic Communication - Honors
Minors in Spanish & Marketing
Summa Cum Laude
The Ohio State University | 2014
SK ILLS
Microsoft Office
Adobe Creative Suite (Previous experience
InDesign, Photoshop)
Hootsuite, Storify,
Content Management Systems
Email Newsletter Systems
Member Management Software
AP Style
A FFILIA T IO N S
Digital Signage Expo - Board Member
LEAD Young Professionals
HNHF Mentor - Livingston Ave. Elementary
Public Relations Society of America
Columbus Young Professionals
RivALZ Columbus
A W A RD S
2015 Chapter of the Year
American Physical Therapy Association
First Place - Student Digital Presentation
American Marketing Association - 2014
RecSportsLifein Motion Tumblr
First Place - Integrated Marketing
Campaign NIRSA - 2014
Harry Potter & theHaunted Halloween
at RecSports
PRO FESSIO N A L EX PERIEN CE
Senior Marketing Specialist - Internal Communications
Nationwide Children's Hospital | April 2016 - Present
Responsible for:
- Communicating with 13,000 staff through biweekly digital newsletter (average
open rate of 71%; more than 20%higher than health care industry benchmark).
- Maintaining intranet using editorial calendar to plan, write and execute content .
- Project managing a $1.5 million 350 screen digital signage system, including 3
video walls, wayfinding and both internal and external boards, to effectively
deliver communication. Perceived usefulness in channel from year end survey
increased 25%in one year after focused efforts.
- Supporting clients across the hospital in designing creative communication plans
and executing designs for various programs, projects and large events.
- Training and engaging 150+ digital signage users to create local content
ambassadors and increase staff collaboration across organization.
- W riting to support quarterly magazine, InsideNationwideChildren's(circulation:
13,000).
Communications & Member Services Coordinator
Ohio Physical Therapy Association (OPTA) | May 2014 ? April 2016
Responsible for:
- Coordinating the design, copywriting and editing of marketing materials,
brochures, event communications, association presentations and website
- Researching, writing and editing content for member newsletters, quarterly
magazine (circulation 3,500) and national award/ grant applications by
collaborating with six districts to generate stories, news and info
- Creating day-to-day content and developing the OPTA voice for a complete
portfolio of brand-based social media (Facebook, Twitter, LinkedIn, YouTube)
- Crafting a comprehensive social media plan for the organization (resulting in an
80%increase in Twitter followers and a 50%increase in Facebook likes),
including targeting key influencers and monitoring engagement trend
- Developing strategy for member onboarding and relationship-building, helping
to increase membership in one year by 2.91%(above national average)
- Expanding OPTA student engagement initiatives for all 32 Ohio DPT/ PTA
programs
Marketing Assistant Intern
The Ohio State University ? Department of Recreational Sports | May 2013 - May 2014
Responsible for:
- Updating Rec Sports members through writing and editing articles and features
for website, semester magazines (circulation 900), news releases and digital
newsletters (newsletters maintained double the national average for email open
rates and six times the national average for email CTR in the education sector).
- W riting and executing creative marketing plans for social media and special
events/ contests, resulting in a 10.6%increase in total Facebook likes and gaining
297 new Twitter followers during Ohio State 2013 Welcome Week.
- Proposing, launching and implementing Rec Sports?s award-winning Tumblr
blog, Life in Motion, including development of editorial calendar.
- Upholding the Ohio State University brand by working within brand and graphic
identity guidelines.