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  • 5d2a0f9935b28 Healthonomics by DR

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    mshah kingg
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    Dr. Reddy's Laboratories currently reaches approximately 25% of the 8 lakh allopathic doctors in India with its sales force and covers major therapeutic areas. The document proposes how Dr. Reddy's can scale up its market penetration to reach 80-90% of doctors through a lean and low-cost model that ensures higher engagement with doctors to create brand differentiation, loyalty, and advocacy, gaining a higher share of prescriptions while also providing better market insights.

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    Dr. Reddy's Laboratories currently reaches approximately 25% of the 8 lakh allopathic doctors in India with its sales force and covers major therapeutic areas. The document proposes how Dr. Reddy's can scale up its market penetration to reach 80-90% of doctors through a lean and low-cost model that ensures higher engagement with doctors to create brand differentiation, loyalty, and advocacy, gaining a higher share of prescriptions while also providing better market insights.

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    16 views1 page

    5d2a0f9935b28 Healthonomics by DR

    Uploaded by

    mshah kingg
    Dr. Reddy's Laboratories currently reaches approximately 25% of the 8 lakh allopathic doctors in India with its sales force and covers major therapeutic areas. The document proposes how Dr. Reddy's can scale up its market penetration to reach 80-90% of doctors through a lean and low-cost model that ensures higher engagement with doctors to create brand differentiation, loyalty, and advocacy, gaining a higher share of prescriptions while also providing better market insights.

    Copyright:

    © All Rights Reserved
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    Healthonomics by Dr.

    Reddy’s Laboratories

    There are roughly 8 Lacs allopathic doctors in service in India. Dr. Reddy’s with its sales force reaches
    close to 25% of them. Dr. Reddy’s portfolio of drugs covers all the major therapeutic areas – Oncology,
    Gastro, Cardio, Diabetes, Derma, Pain Management, Dentistry and more.

    How can Dr. Reddy’s, with ‘Empathy’ and ‘Dynamism’ as its core values, scale up its market penetration
    to reach 80-90% of the market with a lean and low cost model? Any solution proposed should ensure
    higher and deeper engagement with doctors to create brand differentiation, brand loyalty, advocacy
    and hence higher share of wallet (prescriptions) while also enabling better market insights.

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