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    Pragya Thakur
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    Bingo Mad Angles' product personality has evolved over time. Originally, its personality focused on being perfect from every angle and fun-loving. Now with Ranvir Singh as brand ambassador, its personality is trendy, energetic, and fun-loving. Bingo positions itself according to Maslow's Hierarchy at the self-esteem stage by having an original, perfect, and trendy personality that is fun-loving.

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    Bingo Mad Angles' product personality has evolved over time. Originally, its personality focused on being perfect from every angle and fun-loving. Now with Ranvir Singh as brand ambassador, its personality is trendy, energetic, and fun-loving. Bingo positions itself according to Maslow's Hierarchy at the self-esteem stage by having an original, perfect, and trendy personality that is fun-loving.

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    4 views1 page

    Product Personality

    Uploaded by

    Pragya Thakur
    Bingo Mad Angles' product personality has evolved over time. Originally, its personality focused on being perfect from every angle and fun-loving. Now with Ranvir Singh as brand ambassador, its personality is trendy, energetic, and fun-loving. Bingo positions itself according to Maslow's Hierarchy at the self-esteem stage by having an original, perfect, and trendy personality that is fun-loving.

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    © All Rights Reserved
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    PRODUCT PERSONALITY

    5. Product Personality of the product compare with the past.


     Earlier Bingo Mad Angles had a personality of “Perfect” – “Har angle se mmmm”
     Fun loving
     Originality
    Currently the brand Ambassador of Bingo Mad angles is Ranvir Singh and his personality is
     Trendy
     Energetic
     Fun Loving

    6. The Attributes of Positioning and the positioning strategy compared to the past.
     Bingo mad angle brand positioning as per the Mashlow’s Hierarchy is in the 4th stage which is
    “Self Esteem” because the personality of the product is Originality, Perfect, Fun loving and
    trendy.

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