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Theory and Observation in Cultural Transmission: Science November 1982
Theory and Observation in Cultural Transmission: Science November 1982
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tions (one for each friend). Altogether, caste influences (parent tto child) hierarchies Teacher/student
Social leaders
there were seven correlation coefficients Mass media
measuring agreement of ratings of the Rate of
same person by different observers, two cultural change: Lowest Highest
for the rating of parents, three for stu- Population Little!acceptance of Persistence of variation Rapid flux; between
dents, and two for student's friends. heterogeneity: varianits; between and (stable polymorphic pDopulation heterogeneity
within p)opulation hetero- equilibrium not uncommon); high; within population
There is a trend in the agreements gen eities are low between and within heterogeneity low
according to the relationship of observer population heterogeneities
are high
and observed (not shown in Table 1). Fig. 1. Modes and rates of cultural transmission.
Agreement between ratings of the same
person by different people (including
self) was highest when the subject ob- Table 2. Means and ranges of correlation coefficients by category for various pairs; self-ratings
served was one of the parents (r = .45, only were used.
with a large standard deviation between
traits, ±.23), less when students were Correlation (r) between responses of
scored by parents or by themselves Category Father-mother Parent-child Friend-friend
(r = .41, +.20), and least when students Aver-
and friends were rating each other age
Range Aver- age
Aver-
age
Range
(r = .33, + .18). In part the differences in
agreement may be due to the different Religion .69 .42 to .91 .57 .33 to .82 .20 .10 to .34
Politics .48 .37 to .57 .32 .09 to .52 .16 .10 to .27
periods of life of the observers. In part Sports .34 .16 to .54 .13 .04 to .20 .16 .0 to .34
they may be due to error, but biases, Entertainment .30 .08 to .58 .16 .02 to .29 .10 -.02 to .24
observer-observed interactions, and de- Habits .17 .04 to .47 .07 -.02 to .21 .05 -.25 to .22
ficiencies of the survey instrument can- Beliefs .11 .11 to .36 .09 .06 to .12 .12 .03 to .21
not be excluded. Reliability, as indicated General average .35 .22 .13
by the coefficients of agreement, affects
the confidence to be placed in the results
discussed below, especially for certain Table 3. Means of disattenuated similarities by category for various paired responses (16).
traits.
Correlation (r)
Responses Etr
Enter- e
liBef-s
Religion Sports Politics Habits
Correlation Analysis
Father-mother .83 .49 .79 .74 .49 .99
Our primary interest is the degree of Parent-child .71 .22 .61 .44 .24 .49
similarity between parent and child, be- Friend-friend .31 .33 .49 .30 .26 .68
tween parents, and between friends.
Thus, observations were first analyzed
by standard correlational methods. Self-
Table 4. Additive model of vertical transmission. The bi's are proportions of type H individuals
ratings gave values for the target correla- in progeny of the four types of parental pairs. In the last three columns is the numerical example
tions that were generally smaller than of Democratic party affiliation.
those computed from observers other
than self (14), but the differences were Example:
Additive model Democratic party
not usually statistically significant. We affiliation Ex-
were conservative and used self-ratings
in evaluating these relationships. Num- Ob- pected
Fre- Trans- ber served off
Table 2 summarizes the correlations Fa- Mo- quency mission Expected of H spring
that express overall similarities of inter- ther ther of coeffi- bv
of paren- off-
est in the six categories. The order of pair cient tal spring
correlations for traits averaged for each pairs (%)
category is similar to that for agreement; h h Po bo Po 99 25 27
for the three sets of observations the h H Pi b1 Po + aM 27 74 68
order is: (i) parent-child, religion > poli- H h P2 b2 PO1+F 14 64 51
tics > entertainment > sports > beliefs H H P3 b3 O + aF + OM 55 91 92
> habits; (ii) father-mother, religion > *For 13o = .27, AM = .41 and aF = .24, estimated by maximum likelihood; goodness of fit: X2(l) = .72, P > .20.
I OCTOBER 1982 21
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22 * - SC~~~~~~~IENCE,YQ. 2-1l
W
eC 0i Disattenuation (16) of correlations spring generation the proportion of H is
o u
*0 e.'1~ substantially increases many of the simi- u'= IpAb (i from 0 to 3) which may be
Cv'c larities (Table 3) and the order of impor- different from u = p3 + (PI + P2)/2, the
, U
X
tance is changed to the following: (i) frequency in the parental generation. If
Cs0N 00 o -r-
.cUCU' parent-offspring, religion/politics > be- bi is constant over generations, the tra-
Qo_ -
liefs > entertainment > sports/habits; (ii) jectories of the frequency u, of H over
father-mother, beliefs > religion/politics/ time can be given once the pairing rule pi
entertainment > sports/habits; and (iii) is specified. If parental pairs are random,
Q°04
friend-friend, belief > politics > sports Po = (1 - u)2, PI = P2 = u(l - u), and
- 00c
e1C tN4
tI O
- "o e)
-
R oa > religion/entertainment/habits. The nia- p3 = U2, or if the deviation from randon-
.
".4 .4 .
l.~ . . . .
jor change is for beliefs (including super- ness can be expressed by the simple
00
stitions), which thus show more similar- correlation between parents, rFM=
ity between parents and children than (PP3 - P1P2)/U(l - u), and this as well
00CD0 00 00Q-
raw correlations would indicate. Howev- as the b1's is assumed to be constant over
. *. .
. . . . .
CU
CO k +
a) er, the standard errors of disattenuated time, then prediction of the evolutionary
Co C e
coefficients (not shown) are much higher result is especially easy (2). Certain sets
than those of the raw ones. We will not of transmission coefficients have special
tI00o 0 Wm o It 0.
a
00 0o0-00-
. . .
. . . . . .
use disattenuation in the analysis that qualitative interest. For instance, a sim-
o_ C
follows, but it is clear that results show- ple interpretation of independence of the
ing substantial effect of disattenuation contributions from, mother and father
00 00T 0 e X00 00 0 might be considerably strengthened if (Table 4) is the additive model, and it fits
0- tI 00
O - 0O - .0
..
. . . . . . .
studied by other designs with smaller the example of Democratic party affili-
observational error. ation reasonably well. Since this additive
. . t .
I. . . .
_~ 0
model fits the data well, there is no
tI rI 0g
evidence of interaction between contri-
Analysis of Cultural Transmission butions from mother (aM) and father (aF)
4 - 0 .0 CU to vertical transmission.
. . . .
I. . . .
C)_ )
Our theory of cultural transmission (2, The superposition of other modes of
-r
d _
;^C
CC
* 7) can be used to relate familial correla- transmission on vertical can affect the
tI0 D
S
_ _
CC3 05
tions to transmission parameters. Corre- dynamics of the trait in the population.
00
. . .
r-
-. lations, however, are symmetric and do For example, suppose that after vertical
not indicate the direction or mode of transmission and before maturity the fre-
oCo-0^C transmission. Only a specially designed quency of H in the progeny is uc, I, and
OL ._CU U longitudinal survey which included all that later there is oblique transmission
lt r- r- _ cv "T' (t2,
'-3 Co protagonists in the transmission process from H ip the parental generation to h
C) CoG could define in more detail transmitters, progeny, which converts the latter at the
en 00 0 1- t W C) t-
receivers, and their actions and interac- rate f to H. Then the progeny frequency
,'
_ t d X CCQ tion. of H at maturity is u,+, = uC +I +fu,(l
Our survey had less ambitious goals - uC,+I), where u,+1 is analogous to u'
-N
W)V)
tf
00 r- -* o r- -r-
C41 CA C ) C#) 't 00C ) 0
and did not include longitudinal analysis used earlier. If, instead of oblique trans-
(17). Our study is only a first step in mission, there is horizontal transmission
relating our theory to real data and, in from Hi in the progeny to h in the prog-
_ ~ _
Co w <a
_
mission: vertical, horizontal, and oblique. mission to the offspring may have oc-
As mentioned above, such distinctions curred from nonparental sources, possi-
are important for understanding rates of bly as a result of horizontal and oblique
change of trait frequencies over time as transmission, and there might also have
OC e_,C well as the variation to be expected been innovation by the offspring (2). In
O X,0 _ W
00
toesl m WI
W) r
00
00 'It between and within populations. this way Po represents a maximum to the
*£ ' CC3 Consider first vertical transmission. possible contributions of oblique and
Our data are based on triads-father, horizontal transmission and can be com-
Cd mother, and one child. The following is a pared with aF + aM, a measure of the
simple model of a trait which exists in importance of vertical transmission. In
X
00>.Y
CUY
only two states, H and h, the first of the example (Table 4), vertical transmis-
which is the result of specific irreversible sion appears to be more important than
learning and the second is the naive oblique and horizontal together, since
condition. To describe vertical transmis- Po = .27 is less than aF + aM = .65. In
4)-C
sion we define pi, the relative frequency order to assess the relative role of verti-
i) -
_ ort (J
.
of each of four possible types of parental cal transmission we evaluate an index
.F o
= o
_v
.
aF
Political position
V
.4 I ,/ A Significant for maternal transmission
V Slqnlflcant for paternal tranamisalon
Breakfast
V Significant for both transmissions
V Enjoy parties 0 No significance for either transmission
BaseballV
Museum
.3 F V
OGood friends Menqberof party
V Voter Swim Democrat
ESP Football VA end church
V ,2 V7 /
O Jog
Tennis Attend movies
Coffee Check bill A
A TV C
Margarine/butter
0
.1 -Serious A AMusic Republican
movies0 A A,Pray
Light movieso o Ability/luck A
Protestant A
X UFOQ Salt use
Milk with dinnero Health jo9 TeaoAHoroscope Jewish
I I ,l O OAdventure movles a
-.3 -.2 -. 1 .1 .2 .3 .4 .5 Cat'holic
ahol
Morning/evening QaMper
0 0OGood
0
OGod correspondent 0 Lucky number
coresponentO Last-minute person
-.1
Fig. 2. Coefficients of paternal and maternal transmission (cxM and aF) estimated for 41 traits on the basis of data shown in Table 5 from an
additive model of vertical transmission. The 450 line corresponds to equal influence of father and mother; tM and aF are statistically significant if
their departure from zero is greater than twice their estimated standard errors. The standard errors are obtained from the maximum likelihood
estimation, and the test of significapce is approximatq, especially if the pumber of informative (H x h and h x H) parental pairs is small.
I OCTOBER 1982 25
contribute to the almost threefold differ- space. We have suggested ways to use case, for example, transmission may oc-
ence in average correlations (Table 2). survey data for the operation and mea- cur in both directions, as with many
The lower agreement (r = .33 for friends surement of somne components of trans- infectious diseases. The strong mother-
and r = .45 for parents) partially ex- mission. The analysis here has been cen- father correlations may likewise have a
plains the lower correlations between tered on dichotomous traits but can in component of reciprocal horizontal
friends than between parents. Even so it principle be extended to polychotomous transmission. No statistical measure of
is likely for many of these traits that and continuous traits (2). association can indicate bona fide causa-
vertical transmission is stronger than The models have their roots in our tion (in our study, transmission). Yet if
horizontal. evolutionary theory, but also seem to be an individual, at the end of a period of
in excellent agreement with certain more socialization and education, resembles
conventional modes of analysis which its mentors, some process of transmis-
Discussion may not specify a transmission model: sion (conscious or subconscious) must
partial correlations and log-linear analy- have been going on.
Our quantitative theory of cultural sis of contingency tables. We find strong vertical cultural trans-
evolution suggests that information on That our transmission models are ade- mission for political tendencies and reli-
the rules of cultural transmission is criti- quate to explain the data does not pre- gion. This is not unexpected. Significant
cal to prediction of variation between clude several other potentially important vertical transmission is also present for a
and within populations over time and possibilities. In the parent-offspring number of other traits represented in our
categories of entertainment and sports,
superstitions arid beliefs, and customs
and habits. In some cases mothers are
Table 8. Horizontal transmission and assortment of traits. Correlations are between a students' important transmitters, and in others fa-
father and mother (rFM), between a male student and a male friend (rBB), between a female
student and a female friend (rGG), between a female student and a male friend (rBG), and thers appear to do the transmitting (Fig.
between a male student and a female friend (rGB). Self-ratings were used -throughout. 2), but for all traits the data are compati-
Significance of r is coded as follows: 1, P < .05; 2, P < .01; and 3, P < .001. The significance ble with zero interaction between the
of heterogeneity refers to the correlations between friends (rBD, rOG, rBG, and rGB), and P is two parental components. We have
coded as before.
pointed out the important distinction be-
Het- tween vertical cultural and vertical bio-
Correlations and significance ero-
Trait
logical transmission. It is interesting that
gene-
the traits in our study that exhibit the
rFM P rBB P rGG P rBG P rGB P ity
strongest evidence of vertical transmis-
sion cannot have an important biological
R 1 .62 3 .38 1 .46 3 .11 .36 2 component.
R 2 .39 3 .19 .30 1 .11 .39 2
R 3 .82 3 .28 -.06 .18 .27 1 It is likely that the ages of the subjects
R4 .93 3 .45 1 .20 .42 1 .20 in surveys such as ours will affect the
R 5 .66 3 .11 .14 .19 -.12 results. It is likely also that the variojis
P1 .34 3 -.10 .22 -.14 .05 forms of contact change with age, as
P 2 .41 3 .18 .25 -.02 .03
P 3 .62 3 .07 .01 .37 1 .07 does sensitivity to the reception of cul-
P4 .57 3 -.03 .02 .10 .08 tural transmission (25). Both are likely to
P 5 .39 3 .32 1 .14 .18 .04 be trait-specific, and individual differ-
SI .32 3 .25 .25 -.03 .17 ences may exist. These considerations
S2 .55 3 .00 .00 .29 .35 1 together with the fact that the mode of
S 3 .14 1 .03 .25 -.14 .24
El .32 3 .34 1 .22 .28 .17 cultural transmission is presumably also
E 2 .46 3 .12 .08 .27 .17 culturally transmitted suggest that varia-
E 3 .19 2 .43 2 .33 1 .18 .28 1 tion between and within populations
E 4 .31 2 .41 1 .32 1 .32 1 .12 could be strongly influenced by age-re-
E 5 .39 3 .00 -.01 .00 .38 1 lated variables.
E 6 .36 3 -.14 -.19 -.14 -.04
E 7 .14 1 .03 .12 .03 .07 We realize that our sample is smnall
E 8 .50 3 .25 .15 .18 .43 2 and, like most survey samples, biased. It
E9 .13 .10 -.09 -.09 .28 1 may be possible to apply methods of
ElO .18 1 -.38 1 .05 -.23 .05 analysis such as we have described to
E I1 .16 1 -.09 .17 .05 -.04
H 1 .12 .00 .19 .05 .10 larger data sets, from various cuitures,
H 2 .18 .04 .19 .14 .23 and to longitudinal data as well as single
H 3 -.07 .45 -.14 -.36 -.23 3 time points. It will be important to study
H 4 .12 .65 2 -.02 .06 .07 3 the relative influence of many mecha-
H 5 .06 -.05 .01 .45 .01 I nisms of cultutral transmission. Longitu-
H6 .44 3 .11 .06- .02 .11
H7 .01 -.49 -.04 .33 .06 2 dinal observations will be invaluable in
H8 .27 2 -.39 -.05 .30 -.26 2 assessing the constancy and direction of
H9 .55 3 -.10 -.15 -.22 -.05 influence, possible age effects, and criti-
H 10 .11 .00 .11 .13 .02 cal periods. Even in their absence, our
B 1 .12 ~ .15 .18 .24 .17
transmission tnodels augment correla-
B 2 .28 3 .16 .10 -.02 -.06
B 3 .32 3 -.02 .05 -.02 -.24 tional analysis and in so doing provide a
B 4 .19 2 .01 -.08 -.12 .00 better perspective from which to evalu-
B 5 .09 -.04 .04 .30 .09 ate transgenerational comparisons and to
B 6 .21 2 .03 .34 1 .02 .24
B 7 .34 3 -.27 -.21 .07 .09 mnake predictions about cultural evolu-
tion.
26 SCIENCE, VOL. 218
Other potential applications of this ap- 1975), chapter 6] summarizes and analyzes re- cy are realizations of a "true" value for
search on transnission. the trait. Then the observed correlation r is
proach to the study of cultural transmis- 11. R. W. Connell, Public Opin. Q. 36, 321 (1972). equalJ to r r, where r = ax,a,,/[a 2 + a,2)
sion may be found in linguistics, psy- 12. Those questions whose answers were positions (ay2 + a22)]I/ yaverages the intraclass correla-
on a scale were dichotomized at the mean. This tion or fraction of variance due to x and y. We
chology, anthropology, sociology, and conservative approach made the analysis rea- use the agreement between observers as an
communication sciences. Perhaps the sonably distribution free and allowed compari- estimate of r, so that the division of the observed
sons with the model of Table 4. It is also correlation by the agreement can be regarded as
most exciting prospect is that of being practically insensitive to inadequacy of scales, a an estimate of the true correlation. If self-ratings
major problem with graded data, although there were actually accurate, however, this procedure
able to use observations on transmission is a cost in lost information. If graded scales would result in an overestimate. On the other
to predict variation between individuals were used, analysis by linear structural equa- hand, raw correlations from self-ratings only
tions could have been employed [L. L. Cavalli- were not higher on the average than those based
and populations, over space and time. Sforza and M. W. Feldman, Genetics 90, 391 on ratings by others. This contrasts with the
(1978); C. R. Cloninger et al., Am. J. Hum. expectation if self-ratings were substantially
Referee and Nots Genet. 31, 366 (1979); S. Karlin, Theor. Pop. more accurate.
Biol. 15, 308 (1979)]. Some of the pitfalls of this 17. A special application of our methods in the
1. J. M. Davis, in Imitation: A Review and Critique approach have recently been stressed by A. S. longitudinal analysis of smoking behavior in
in Perspectives in Ethology, P. Bateson and P. Goldberger [in Genetic Epidemiology, N. W. married couples has been made by R. A. Price,
Klopfer, Eds. (Plenum, New York, 1973), pp. Morton and C. S. Chung, Eds. (Academic Press, K.-H. Chen, L. L. Cavalli-Sforza, M. W. Feld-
43-72; B. G. Galef, Jr., Adv. Study Behav. 6, 77 New York, 1978), pp. 195-222], by M. W. man, Social Biol., in press.
(1976); D. Mainardi, in preparation; P. C. Mun- Feldman and L. L. Cavalli-Sforza [in Genetic 18. Y. M. M. Bishop, S. E. Fienberg, P. W. Hol-
dinger, Ethol. Sociobiol. 1, 183 (1980). Analysis of Common Diseases: Applications to land, Discrete Multivariate Analysis (MIT
2. L. L. Cavalli-Sforza and M. W. Feldman, Cul- Predictive Factors in Coronary Disease, C. F. Press, Cambridge, Mass., 1975).
tural Transmission and Evolution: A Quantita- Sing and M.- Skolnick, Eds. (Liss, New York, 19. K. K. Kidd, R. C. Heimbuch, and M. A. Rec-
tive Approach (Princeton Univ. Press, Prince- 1979), pp. 203-227], and by S. Karlin [in ibid., ords [Proc. Natl. Acad. Sci. U.S.A. 78, 606
ton, N.J., 1981). pp. 497-5201. (1981)] used a procedure similar to the log-linear
3. R. W. Gerard, C. Kluckhohn, A. Rapoport, 13. Father and mother were those regarded by the model in testing for parental transmission of
Behav. Sci. 1, 6 (1956); L. L. Cavalli-Sforza, in student as having that role. The first time the dichotomous data.
Mathematics in the Archaeological and Histori- questionnaire was used it was sent to the parents 20. L. Cavalli-Sforza and M. Feldman, Am. J.
cal Sciences, F. R. Hodson, D. G. Kendall, P. and friends of the student, producing five evalu- Hum. Genet. 25, 618 (1973); in Genetic Epidemi-
Tautu, Eds. (Edinburgh Univ. Press, Edin- ations of the student. Because of the low return ology, N. E. Morton and C. S. Chung, Eds.
burgh, 1971), pp. 535-541; D. T. Campbell, in from friends the first year, when the question- (Academic Press, New York, 1978); H. Grote-
Social Change in Developing of Evolutionary naire was given to students in the same classes I vant, S. Scarr, R. Weinberg, J. Pers. Soc.
Theories, H. R. Barringer, A. I. Blanksten, R. year later one randomly chosen set obtained Psychol. 35, 667 (1977).
W. Mach, Eds. (Schenkman, Cambridge, parental evaluations and another set obtained 21. J. C. Loehlin and R. C. Nichols, Heredity,
Mass., 1965), pp. 19-49; W. H. Durham, Hum. those offriends. Each set produced three assess- Environment and Personality (Univ. of Texas
Ecol. 4, 89 (1976). ments of the student. The parents and friends Press, Austin, 1976).
4. F. Galton, Natural Inheritance (Macmillan, collections were each pooled over the 2 years. 22. A parallel survey on Taiwan students (K.-H.
London, 1889). In the second year, 11 more questions on cus- Chen, L. Cavalli-Sforza, M. Feldman, Hum.
5. N. T. J. Bailey, The Mathematical Theory of toms and habits were added, and assessments Ecol., in press) included information on older
Infectious Diseases (Hafner, New York, 1973). are therefore based on smaller totals. Minor and younger brothers and sisters. It suggested
6. E. M. Rogers, Diffusion of Innovations (Collier- differences between total numbers for the vari- that siblings are sometimes more influential than
Macmillan Canada, Gait, Ontario, 1962); ous traits reflect blank entries. parents, and the parents' influence is often me-
and F. F. Shoemaker, Communication of Inno- 14. Issues concerned with self-report have generat- diated through them.
vations-A Crosscultural Approach (Macmillan, ed theoretical and methodological controver- 23. B. K.- Eckland, Eugen. Q. 15, 71 (1968); R. J.
New York, 1971). sies: see D. Bem [in Advances in Experimental Garrison, V. E. Anderson, S. C. Reed, ibid., p.
7. L. L. Cavalli-Sforza and M. W. Feldman, Social Psychology, L. Berkowitz, Ed. (Academ- 113; R. Lewontin, D. Kirk, J. Crow, ibid., p.
Theor. Pop. Biol. 4, 42 (1973); M. W. Feldman ic Press, New York, 1972), vol. 6, pp. 2-62] and 141.
and L. L. Cavalli-Sforza, Ann. Hum. Biol. 2, D. P. Crowne and M. W. Stephens [in The Self 24. This produces an estimate whose expectation
215 (1975); Theor. Pop. Biol. 9, 238 (1976); in in Social Interaction, C. Gordon and K. J. indicated earlier by m or rFM is the usual mating
"Proceedings of the 41st session of the Interna- Gergen, Eds. (Wiley, New York, 1968), vol. 1, correlation introduced by S. Wright [Genetics 6,
tional Statistical Institute, New Delhi" (Bull. pp. 145-154]. 144 (1921)].
Int. Stat. Inst. 2, 151 (1977)]1 15. The slash (for example, in sports/politics and 25. J. P. Scott, Ed. Benchmark Papers in Animal
8. M. K. Jennings and R. G. Niermi [The Political other cases) indicates that the categories are Behavior, vol. 12, Critical Periods (Dowden,
Character of Adolescence (Princeton Univ. close in the ordering. Hutchinson & Ross, Stroudsburg, Pa., 1978).
Press, Princeton, NJ., 1974)] present an exten- 16. One method of removing the effect of attenua- 26. We are grateful to F. B. Christiansen, L. Cron-
sive analysis from a social psychological per- tion is to compute the ratio similarity: agree- bach, and M. Hannan for their critical com-
spective. a ment. Thus, suppose that the observed value in ments on an early draft, and to B. Aschenbren-
9. S. Scarr, Race, Social Class, and Individual one individual is e and in a second is q and that ner and M. Langer for assistance in the data
Differences in I.Q. (Erlbaum, Hillsdale, N.J., each is the sum of two independent random collection. Supported in part by Boys Town
1981). variables e = x + e,, 1 = y + a2 where el and Center for the Study of Youth Development at
10. R. L. Johnstone [Religion and Society in Inter- a2 are independent errors having variances Oj2 Stanford University and NIH grants 10452,
action (Prentice-Hall, Englewood Cliffs, N.J., and a22, and x and y, with variances aU2 and 20467, and 20816.
I OCTOBER 1982 27