Professional Documents
Culture Documents
Marketing Aspect
Marketing Aspect
Aspect
1
Market Decription
Sugar Rush Munchkins will be located in La Consolacion College Manila with a total population
of 3,005 as of June 2009.
We are well experienced and well trained in making munchkins on different kind. The price is
much like to the other doughnut store but to attract more customers, low introductory price is
adopted to get new customers and patronized our new product.
Target Market
One of the most significant factors to consider in making a business study is identifying the
target market. Our target market is La Consolacion College Manila. According to the Registrar
office, the total population of LCCM as of June 2009 is 3,005.
It was agreed in the proponent of the company that we would target 15% of the market with an
increase of 3% yearly.
15%
Population
Target Market
85%
Figure 1.1
2
Table 1.1: Frequency Distribution of the Respondents According to Gender
Frequency Percentage
Male 97 38.8
Female 153 61.2
Total 250 100
Frequency Percentage
10 - 15 18 7.2
16 – 19 94 37.6
20 – 24 107 42.8
Frequency Percentage
Single 238 95.2
Married 12 4.8
3
Table 1.4: Frequency Distribution of the Respondents According to Age Group
Frequency Percentage
Elementary 6 2.4
High School 22 8.8
College 205 82
Faculty 9 3.6
Non-Teaching Staff 8 3.2
Frequency Percentage
500 – 750 8 3.2
800 – 1200 20 8
1250 – 1500 76 30.4
1550 & above 146 58.4
Frequency Percentage
Chips 12 4.8
Sandwiches 36 14.4
Burger 43 17.2
Dim sums 34 13.6
Biscuits 58 23.2
Pasta 67 26.8
4
Table 1.7 Which of the following doughnut store will you go for?
Frequency Percentage
Krispy Kreme 98 39.2
Dunkin Donuts 77 30.8
Mister Donuts 63 25.2
Go Nuts Donuts 12 4.8
Frequency Percentage
Yes 238 95.2
No 12 4.8
Frequency Percentage
Always 119 47.6
Sometimes 117 46.8
Never 14 5.6
Table 1.10 How much will you spend for a dozen of munchkins?
Frequency Percentage
Php 20 – 25 14 5.6
Php 25 - 30 47 18.8
Php 30 - 35 98 39.2
Php 35 & above 91 36.4
5
Table 1.11 How do you like your munchkins coated?
Frequency Percentage
With powdered sugar 47 18.8
With candy sprinkle 102 40.8
With nuts 8 3.2
With chocolate 93 37.2
Frequency Percentage
Yes 232 92.8
No 18 7.2
6
1. Age: 5. What is your usual Php 20 – 25
snack? Php 25 – 30
Php 30 – 35
10- 15 Php 35 &
16-19 Chips above
20-24 Sandwiches
25 & above Burger
Dim sums 10. How do you like
Biscuits your munchkins
Elementary Pasta coated?
High School
6. Which of the With powdered
College following doughnut sugar
store will you go With candy
Faculty for? sprinkle
With nuts
Non-Teaching Krispy Kreme With chocolate
Staff Dunkin Donut
Mister Donut
Go Nuts 11. Is its packaging
2. Gender Donuts important to you?
7. Do you consider
Male munchkins a Yes
Female healthy snack? No
Always
4. Weekly Allowance
Seldom
Never
500 – 750
800 – 1200 9. How much will you
1200 – 1500 spend for a dozen
1500 & above of munchkins?
7
DEMAND HISTORY
8
DEMAND FORECAST
9
2005 3371 2010 3074.7
2006 3315 2011 3005.6
2007 3362 2012 2936.5
2008 3358 2013 2867.4
2009 3004 2014 2798.3
SUMMARY OUTPUT
X Variable 1 Line Fit Plot
3600
Regression Statistics
3400
Multiple R 0.696347592
3200
R Square 0.48489997
Y
3000 Y
Adjusted R
2800
Square 0.313199959 Predicted Y
2600
Standard Error 130.0280739 2005 2006 2007 2008 2009
Observations 5 X Variable 1
ANOVA
df SS MS F Significance F
Regression 1 47748.1 47748.1 2.824111478 0.191449743
Residual 3 50721.9 16907.3
Total 4 98470
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 141965.7 82524.82455 1.720278725 0.183868314 -120665.123 404596.523 -120665.123 404596.523
X Variable 1 -69.1 41.11848733 -1.680509291 0.191449743 -199.9573781 61.75737805 -199.9573781 61.75737805
10
11
12