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LoveWorldSAT Mobile App

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Project Overview
To develop new mobile apps for the organization, improving on the existing one,
and stretching into other platforms (iPhone, Blackberry and Windows Phone).

My Role
My task was to develop the apps, so it started with UX Design responsibilities, to UI Design, and then
development and deployment. There was a team to assist with content and administrative tasks.

Explore (Empathise) + De ne
The business case was clear – be available on other platforms. The user research part needed work,
and the rst was to justify getting on other platforms, so I researched the country usage of our app,
website and social media. We also checked the mobile device type of our website visitors. Apparently,
the multi-platform strategy was justi able, because of the prevalent use of Blackberry and Windows
phones in areas where we had a large concentration of users.  We also interviewed a handful of users,
remotely and face-to-face, identifying pain points, and gathering reserh to help create our personas.

Other business needs were to encourage engagements from users, in phone calls, emails, SMSs among
other forms of communication, as well as increase app downloads and engagement. The Inception
meeting was to clarify the scope of work with the Product Owner, and we immediately went into a
Sprint Planning session, the result being a completion of Ideation, with the sketch shown below being
one of the artifacts created from the meeting.

Design + Test
Our Personas involved people who had the data to consume all of our contents, the average users, and
those who would not expend much data, but still wanted to be in the loop. We thus had to have enough
for all the segments.
We decided on having a blog, that would pull info from our website, via RSS feeds. In the same
manner, the gallery would pull from our Instagram,  and our Flickr, and the video-on-demand will be
our YouTube feed. The above solved the challenge of having a sustainable ow of content on the app.

The Product Owner gave us a free hand to complete the project, and present a nished product, as
they were not interested in the sprint results, so we ran those stages – Design Sprints, Stand-ups,
Testing – within the unit, and with the assistant of an external observer and voluntary testers.

 
Results
Initially, we had an autoplay video on the Index page, and this de nitely alienated the people who
wouldn’t want to use a ot of data on the app. We thus changed it to a Clickable Live TV module, that
needs to be activated to start playing.

A slide-in menu also listed all the section of the app for ease of use.
To improve engagements, the contact section had clickable items, so if you click on “call” it would
immediately switch to the “phone app” with the number ready for you to click to dial.

The same applied to SMS, the website and social media links. 
Challenges
The only challenge I may have faced was how I played several roles in the project – UX, UI, Scrum
Master and Developer, but the good thing about those are that I took courses in all the mentioned
roles, and gained certi cations, as well as in Product Management. I believe this would allow me to
empathize and relate better in a cross-functional team, having being in a lot of the roles.
Conclusions
The project turned out well. We decided on a multi-platform development  method, due to the
availability of manpower to handle development on all the platforms, trading o on the minute app
speed, a risk we could take due to the loyalty of our users.
Related
Miscellaneous Designs Africa Science Week Website LoveWorldSAT Website
May 31, 2015 August 10, 2017 August 30, 2018
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