I.

Business Organization
 Business Name
MINISTOP

 History
In 2000, Robinsons Retail Holdings, Inc., through a subsidiary, partnered with Japan’s Ministop
Co. Ltd and Mitsubishi Corporation to open one of the leading convenience store chains in Asia
to service the Filipino market.

Ministop takes pride in its ready-to-eat offerings that suit the varied tastes and wants of
Filipinos, such as the best-selling Uncle John’s Fried Chicken. Being the first convenience store
in the country equipped with an in-store kitchen facility, Ministop’s food selections are served
hot and fresh every day.

 Location
Seventeen years into the industry, Ministop Philippines has grown into a strong network of
close to 500 stores in key areas of Metro Manila, South Luzon, and Visayas, with stores located
in Cebu, Bacolod, Dumaguete, Roxas and Boracay

 Background of the business

The brand symbol above is called logo mark (House Mark).

It symbolizes "your refreshment station on a street corner." It shows a house and a tree for its
motif, with an arc encircling the MINISTOP inscription.

The logo represents our desire to provide family-like warmth and comfort.

It also expresses that MINISTOP is an indispensable existence for the local community, and
provides a variety of products and services to create a future of limitless promise by
transforming daily life.

The meaning of the name MINISTOP

From the word "Minute Stop" that was created under the concept of "a shop on the street
corner" where you can stop by for a moment, it was transformed into "MINISTOP" which also
indicates a place to stop by for a little and move on, and which is easier to pronounce and
remember for the Japanese people
II. Planning
 Vision
To be the leader in the convenience store industry preferred by customers in terms of
assortment, price, quality of products and value added services.

 Mission

To contribute to the enhancement of communities by providing customers with excellent

service in a clean, safe and friendly environment. At the same time to provide business
opportunities to local entrepreneurs who can be MINISTOP's reliable business partners.

 Objectives
The stores carry a wide assortment of merchandise ready to serve customers any time of the
day. Affordable yet with an uncompromising focus on quality, the 24-hour convenience stores
are also equipped with an in-house kitchen facility to serve freshly-prepared meals every day
and served hot to the hungry customer. With favorites such as the Uncle John’s Fried Chicken,
Toppers, Kariman, MySundae and Chillz, the ready-to-eat category is distinctly developed for
the Filipino palate.

 Goals
Ministop aims to be the leader in the convenience store industry by providing customers with
excellent service in a clean, safe and friendly environment

 Core Values
Customer First - We are passionately committed to understanding, exceeding expectations, and
serving our customers and each other.

Respect - We treat each other with dignity and value independent thinking and diversity

Driven to Succeed - We are committed to growth through innovative thinking, strategic risk
taking and decisive action

Integrity - We are honest and ethical in our actions

Teamwork - We believe in the power of collaboration.

Stewardship - We are responsible for protecting our company's investment, growing our
business and people, and contributing positively to our communites
III. Organization