Competitive Pro

Critical Success Factor Weight

Marketing 0.15
Brand Reputation 0.15
Location 0.25
Product Quality 0.1
Customer Service 0.2
Customer Loyalty 0.05
Product Range 0.1
Total score 1
Competitive Profile Matrix (CPM)
7-ELEVEN FAMILY MART MyNEWS.com
Score Weighted Score Score Weighted Score Score
2 0.3 2 0.3 1
3 0.45 2 0.3 2
4 1 2 0.5 4
2 0.2 4 0.4 3
2 0.4 2 0.4 2
2 0.1 4 0.2 1
3 0.3 4 0.4 4
18 2.75 20 2.5 17
MyNEWS.com
Weighted Score
0.15
0.3
1
0.3
0.4
0.05
0.4
2.6