BUSINESS PLAN

TABLE OF CONTENTS
BUSINESS OVERVIEW
Description of the Business ........................................................................................................................................... 2
Major demographic, economic, social and cultural Factors ......................................................................................... 2
Major Players ................................................................................................................................................................ 2
Trends in the Industry ................................................................................................................................................... 2
THE MARKET
Market Segment ............................................................................................................................................................ 3
Products & Services ...................................................................................................................................................... 3
Pricing and Distribution ................................................................................................................................................ 3
Market trends ................................................................................................................................................................ 3
THE COMPETITION
Risk factors ................................................................................................................................................................... 4
Planned Response ......................................................................................................................................................... 4
Competitors .................................................................................................................................................................. 4
Competitors' Strengths and Weaknesses ....................................................................................................................... 4
SALES & MARKETING PLAN
Customers ...................................................................................................................................................................... 5
Suppliers ........................................................................................................................................................................ 5
Advertising & promotion .............................................................................................................................................. 5
OPERATING PLAN
Business location & requirements / advantages / lease details………………………………………………………. 6
Equipment / technology / R&D / environmental aspects ……………………………………………………. 6
HUMAN RESOURCES PLAN
Key employees…………………………………………………………………………………………………………7
Policies & procedures………………………………………………………………………………………………….8
ACTION PLAN
Action plan & timetable………………………………………………………………………….…………………… 9
EXECUTIVE SUMMARY
A brief description of the project, the financing required,
and additional information that help explain the business plan………………………………………………………10
FINANCIAL PLAN
The company’s financial performance both historical and projected (available in the kit Excel spreadsheet). Includes
sales cost of goods sold expenses income statement balance sheet cash flow budget financial requirements
performance indicators and personal status. ............................................................................................................... 14
FINANCIAL PLAN (EXCEL SPREADSHEET)
 BUSINESS PLAN
Section 1 Business Overview

Legal name: Nectar Corporation Ltd.

Trading name: Nectar Drop Beverages
Business address: Jawad tower , Hayatabad Peshawar.

Phone: 091-563424 Fax: 091-563424

E-mail: Nectar_drop@yahoo.com

Description of the Business

A Nectar Drop (beverages) company which will provide drinks, Juices, fresh Milk.

Major Factors
Economical: Pakistan is not a developed country and some of our products well have less demand.
Social: People go for the product that shows their status in socieety.
Cultural: Different cultures can affect the purchasing massively.

Major Players
Suppliers
Retailers
Customers

Nature of the Industry

Nectar Drop (Beverages)

Trends in the Industry

Following are the latest trends in Pakistani Market:
MURRYBRURY Beverages
CocaCola Drinks
PEPSI Drinks
NESTLE Fruita Vitals

     

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 BUSINESS PLAN
Section 1 Business Overview

THE MARKET

Market Segment
"Multisegment" targeting strategy.
Geographic segmentation
Demographic segmentation
Psychographics segmentation

Products & Services

     
 Reduced fat milk
 Vegetable juice
 Grapefruit juice
 Fruit drink, regular
 Fruit drink, low calorie
 Soda, regularb

Pricing
     
 Reduced fat milk (RS:40/-)
 Vegetable juice (RS:60/-)
 100% orange/grapefruit juice (RS:120/-)
 Fruit drink, regular (RS:25/-)
 Fruit drink, low calorie (RS:40/-)
 Soda, regularb (RS:20/-)
 Whole milk (RS:40/-)

Market Trends
Following are the latest trends in Pakistani Market:
MURRYBRURY Beverages
CocaCola Drinks
PEPSI Drinks
NESTLE Fruita Vitals

Risk Factors

Customer’s base and Market references.

Competition
Management issues
Risk of borrowing
Economic Conditions

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 BUSINESS PLAN
Section 1 Business Overview
Quality
Innovating new products

Planned Response
Developing a new customer’s base and marketing, promotion of products
Competing products with similar focus
Co-operative management team
Immediate return of Loan
Affordable prices and avoiding recession,inflation and interest rate
Highest quality products on a consistent basis

THE COMPETITION

Competitors
MURRYBRURY Beverages
CocaCola
PEPSI
NESTLE

Competitors' Strengths and Weaknesses

Strengths: All these companies have
Brand Equity
Vast global presence
Largest market share
Customer Loyalty
Good Distribution network
Weaknesses:
Absence in health beverages
Water management

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 BUSINESS PLAN
Section 2 Sales & Marketing Plan
Customers

NAME PRODUCT / SERVICE

1 KPK& FATA ALL

2 Punjab ALL

3 Sindh ALL

4 ALL Except Soda,Reduced Fat Milk, Cold

Balochistan
Coffee.

5 Kashmir& Gilgit Baltistan ALL Exept Reduced Fat Milk.

Suppliers
NAME PRODUCT / SERVICE

1 KPK& FATA Milk, Vegetables, Fruits

2 Punjab Milk, Vegetables, Fruits
3 Balochistan Vegetables, Fruits
4 Kashmir& Gilgit Baltistan Vegetables, Fruits
     

Advertising & Promotion

Social Media(Facebook, Youtube,Twitter etc)
Electronic Media( Dunya , ARY, Express)
Print Media( Aaj News Paper, Jung and Mashriq)

Location
Peshawar

Costs

First Fiscal Year-: RS 100,00000

Second Fiscal Year-: RS 50,000,00

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 BUSINESS PLAN
Section 3 Operating Plan
Third Fiscal Year-: RS 50,000,00

Advantages

Well developed area

Good Trasnsportation
Easy availability of Suppliers and Raw Material
Skilled labour

Lease or Ownership Details

Company’s land aquired on 20 years lease.

Equipment, Furniture & Fixtures

Office furniture and equipments.
Computers, Laptops, Internet.
Business Card Envelops.
Software.

Future Expenditures / Technology Requirements

New technology will be imported.
Office branches in other cities as well.
New Products.

Research and Development

Linkages with Riputed universities.
R&D projects will be given to Students and researchers.
Advancement in technolgy as well as in products.     

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 BUSINESS PLAN
Section 4 Human Resources Plan
Key Employees

NAME
Designation QUALIFICATIONS
(Nº OF POSITIONS)

1 Yasir Ali CEO Bs Electrical Engineering

2 Umer Mushtaq Product Manager Bs Electrical Engineering
3 Muhammad Afzal HR Manager Bs Electrical Engineering
4 Muhammad Ilays Finance Manager Bs Electrical Engineering

POLICIES AND PROCEDURES

Hours of Operations
Monday-Friday
9:00AM-5:00PM

Number of Employees
50

Training & Development

Communication ( Customer Dealing)
6 Months Technical Training.
Computer Skills.

Benefits
Pick & drop Facility for all employes.
Increase in Salary.
Promotions.
Foreign Tours.
Free Medical & Education for Employes and families.

 Equal Employment Opportunity policies:

( All the employements will be treated equally without biasness.)
 Employee classifications:

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BUSINESS PLAN
Section 4 Human Resources Plan
(Classified on Skill basis e.g Engineers, Managers etc.)
 Workdays, paydays, and pay advances:
Work days are Mon-Friday,
Salaries will be sent to their accounts and at occasions of Holy events(Ramadan,Eid) salaries will
be paid in advance.
 Overtime compensation:
Overtimings are from 6:00 PM-8:00 PM and will be paid 1.5 times of regular salary.
 Namaz and Lunch Break :
Namaz and Lunch break will be from 1 PM-3 PM.
 Payroll deductions:
Daily wages will be deducted if an employee exceed from allowed leaves.
 Vacation policies:
Holidays will be observed on Eid-Ul Fitar and Eid-Ul Azha and others as per Govt. ploicies.
 Sick days and personal leave:
(Maximum number of leaves are 3 per month other than official leaves for bereavement, jury
duty, voting, etc.)
 Performance evaluations and salary increases:
Salary increase and promotion will be on merrit and good official record.
 Termination policies.
Company holds the right for the termination of agreement but the employe will be informed first
and he will be given a chance to justify himselsf.

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BUSINESS PLAN
Section 5 Action Plan
ACTION BY WHEN

1Juices 2018
4Soft Drinks 2019
5Whole Milk 2020
6Vegetable Juice 2020
7Reduced Fat Milk 2021

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 BUSINESS PLAN
Section 6 Executive Summary
Objectives / Description of the Project
To provide best qualiy beverages at affordable cost.
     

Products and Services

 Vegetable juice
 100% orange/grapefruit juice
 Fruit drink, regular
 Fruit drink, low calorie
 Soda, regularb
 Whole milk

Project Financing
Lead Financer:

Adil Hussain

Management / Advisors

Gul khan

Jadoon khan

Financial Partners
National Bank Of Pakistan
Allied Bank

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