ZTC is a major technology consulting company.

The Senior Managers at ZTC are supposed to work on

developing relationships with prospective clients and creating opportunities for new engagements that
lead to a continued revenue stream. While some of the Senior Managers are really good at initiating and
developing relationships with prospective clients, others struggle beyond technical discussions.

The key problem areas seem to be:

 Initiating a conversation with a prospect (at conferences, trade shows, or corporate

events/dinners etc.)
 Striking a chord with the prospect and gaining their interest
 Following up on initial conversations to drive business conversations
 Offering a ZTC solution to the prospect’s business problems

In the recent executive committee report, ZTC has expressed concerns over the dropping revenue figures
and has recommended that a robust training program be developed to plug this performance gap. The
allocated seat time for this training is approximately 12 hours.

Instructions: Clearly outline the detailed design strategy (include learning objectives, module descriptions,
design strategy for each module, prework and postwork, and materials that will be developed for each) in
the template provided below. Feel free to add more modules to the template if you feel they are needed.

Course Title
Performance/Skill Area
Performance Objective
Stakeholders
Course Sponsors
SMEs
Course Instructional
Designer(s)

Project Manager
Business Goal
Role Proficiency Level

Class size:

Target Audience
Additional audiences:
Click here to enter text.

Course Description
Terminal Course
Objectives
Proposed Instructional
Strategy
High-Level Design
Outline
Estimated # of Learning
Hours
Proposed Delivery
Strategy Instructor-Led Training

Physical Classroom

Virtual Classroom

Teleclassroom

Self-Paced Training

eLearning

Self-study Guide

Other

Class Size and

Sessions Required
 Description of Check all that apply
Deliverables Discovery work paper: Instructional Design

Facilitator Guide

Participant Materials

Instructor Presentation

Additional Materials

eLearning Storyboards

Learning Assessment

Knowledge Check questions

Final Assessment

Additional Requirements
Description of additional requirements: NA

Source Materials NA

Course Evaluation
Strategy

Prework
Follow-up activity

Course: Detailed Design

Module
Objectives Content Outline Methods & Media
Storyboarding
Using the PowerPoint presentation provided as your base content, create a storyboard for an eLearning
module with the help of the template provided below. This section of the module should explain the first
component of the income statement i.e. revenue. It should describe the three revenue views and
explain how to derive Current Service Revenue. It should also familiarize the learner with the various
methods of billing.

Course Description
This section will elaborate on the content of the course and module.

Target Audience: Project Managers, Client Accounting Team, Finance

Course Name Staffing Rates and Expenses

Course Duration 8 hours

Module Number 1

Module Name Introduction to Revenue Generation

Lesson Name Overview of Revenue Generation

Types of Revenue Views

Current Service Revenue

Various methods of Billing

Delivery Methods: WBT

Version History
Version Number Date Author Reviewer

Module name Enabling objective: Proposed

Graphics /
Visuals
Lesson name

Topic
Slide no
Content:

Audio Script

SME Inputs (Please vet the content and add any additional information, if needed)

Instructions to the Developer: Interactivity: