Remit Money by AXIS BANK

Remitting is the process of sending money from foreign land to homeland. This is
most widely done by Asians specifically Indians staying abroad. So Axis bank has
introduced Remit Money for sending money to India. Although not new in the
market but it still needs awareness among the audience to get customers on
board. For people already looking for means to transfer money Axis bank has the
USP of better customer service.

Business Objective Consumer Intend

Leads: We need more customers to
sign up.
Awareness: Bringing about Axis Bank
at every mention of remitting
Research: The people looking about
and for money transfer.
Exploration: The people who have a
need to send money and now are
looking for options.
 Reliance General Insurance

Reliance offers an array of insurances as per customer’s need. The customer can
go through the insurances offered and select the desired one.

Business objective Customer Intend

Leads: Getting people on board
Sales: People getting insured
Engagement: Keeping people updated
about the policies
Research: People looking about
insurance policies
Exploration: People looking for
insurance polices
Evaluation: People who want a policy
and are looking for option