Dear Sir/Madam,

We the students of DYPIMS, are doing a brief survey

to find out more about consumer preference
regarding customer satisfaction of hypermarket. We
would be grateful if you could spare a few minutes to
participate in it. Thank you for your cooperation.

Likert’s Scaling: -

1. Highly Satisfied 2. Satisfied 3. Neutral

4. Dissatisfied 5. Highly dissatisfied

sr.no Particular 1 2 3 4 5

PRICE

1 Price of goods influence my decision to shop at store

2 Everyday changes in price influence my decision

3 I get more discount in hypermarket rather than nearby kirana

stores.
4 Discount in festival season

5 I choose to shop in hypermarket rather than my nearby kirana

stores for price purpose.
QUALITY

1 High quality product represent value more than low price.

2 Quality food item under single roof.

SERVICE

1 Good customer services influences my decision to buy at

stores
2 I would leave my primary store because hypermarket have
the best customer services
3 Processing of billing counter services

4 They provide all types of modes of payment

5 Is your desired product is always available

ASSORTMENT

1 Arrangement of product shelf in proper manner and proper

distance
2 Display of all product in shelf

3 Availability of all product

4 All the product in hypermarket are department wise sorted

STORE ENVIRONMENT

1 Good in-store environment (Clean) influences my decision to

shop at a store.
2 Lighting in building is convenient.

3 Store layout and space is comfortable.

4 Products are category wise assorted.

VALUE

1 Search for the best value when shopping for goods

2 Value for money is related to the products

3 Efforts taken by market to fulfil the requirement of customers

loyalty

1 I frequently visit the hypermarket in the month

2 I think to buy the product from certain hypermarket

Q. which of hypermarket you preferred?

1. D-Mart ( ) 2. Reliance ( )

3. Big bazar ( ) 4. Star Bazar ( )

5. Other ( )

Q. what type of the material do you preferred to purchase in

hypermarket?

1. Groceries ( ) 2. Electronic goods ( )

3. Food material ( ) 4. Other ( )

Q. who much of money cans you spends in purchasing the product?

1. 0 – 1000rs ( ). 2. 1000 – 2000rs ( )

3. 2000 – 3000rs ( ). 4. 3000 – 4000rs ( )

5. Above 4000rs ( ).

Name:___________________________________________________
____________________

Age:-______________

Gender: - M ( ) F ( )

Annual income: - 2.5 lack - 5 lakh ( )

5 lakh - 10 lakh ( )

10 lakh - 15 lakh ( )

15 lakh - 20 lakh ( )

Above 20 lakh ( )

Phone number:-________________________