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    To Improve b2b Customer Experience Get The Digital Analog Balance Right PDF

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    John evans
    To improve the business-to-business (B2B) customer experience, companies need to balance their digital and analog offerings. While digital tools provide convenience and access to information, personal interactions remain important for building trust and addressing complex customer needs. Companies should enhance their digital offerings while maintaining personal relationships through local sales representatives and customer service.

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    To Improve b2b Customer Experience Get The Digital Analog Balance Right PDF

    Uploaded by

    John evans
    36 views3 pages
    To improve the business-to-business (B2B) customer experience, companies need to balance their digital and analog offerings. While digital tools provide convenience and access to information, personal interactions remain important for building trust and addressing complex customer needs. Companies should enhance their digital offerings while maintaining personal relationships through local sales representatives and customer service.

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    To improve the business-to-business (B2B) customer experience, companies need to balance their digital and analog offerings. While digital tools provide convenience and access to information, personal interactions remain important for building trust and addressing complex customer needs. Companies should enhance their digital offerings while maintaining personal relationships through local sales representatives and customer service.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    36 views3 pages

    To Improve b2b Customer Experience Get The Digital Analog Balance Right PDF

    Uploaded by

    John evans
    To improve the business-to-business (B2B) customer experience, companies need to balance their digital and analog offerings. While digital tools provide convenience and access to information, personal interactions remain important for building trust and addressing complex customer needs. Companies should enhance their digital offerings while maintaining personal relationships through local sales representatives and customer service.

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    © All Rights Reserved
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    of 3

    Digital McKinsey
    « Back to Digital blog

    To
    improve
    B2B
    customer
    experience
    , get the
    digital-
    analog
    balance
    right
      

    February 22, 2018 – by Paul-


    Louis Caylar, Candace Lun
    Plotkin, Adina Poenaru, and
    Patrick Schulze.

    Traditionally, B2B success


    comes from being in the
    right markets, offering
    superior products and
    MORE BLOG POSTS

    Next post 

    How
    insurers
    can get
    the most
    out of a
    digital
    transfor
    mation in
    2018

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