CASE STUDY: SWISS INTERNATIONAL AIR LINES

Product and Pricing for Omni-Channel

CHALLENGE
SWISS wanted to build an NDC-compliant
product and pricing engine (PPE) to enable
dynamic pricing and merchandising of all
air and ancillary products across all direct/
indirect channels.

shop order change

SOLUTION
The PPE based on the Datalex Digital
Commerce Platform supports the latest
IATA NDC standards for full end-to-end
Shop, Book and Change messages.

BENEFITS
SWISS are now equipped with a PPE that
provides their customers with a greater
range of tailored and competitive offers
whilst enabling more efficient access to
SWISS airline products.

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CHALLENGE BENEFITS
Swiss International Air Lines (SWISS) undertook an innovative strategy to
SWISS are equipped with an NDC-compliant
build a Product and Pricing Engine (PPE) to optimize the distribution and
interface for all partner channels which
merchandising of products and services across all channels.
enables greater control, flexibility and
distribution
SWISS were keen to ensure the new PPE was compliant with the latest
IATA NDC standards, as support for distribution channel partners was a
The PPE provides an enhanced passenger
key priority.
experience and increased revenue
opportunity through:

• Optimized air pricing and availability.

• Dynamic bundles for fares and ancillary
products.
SOLUTION • Tailored and optimized offers.
SWISS have leveraged the industry-proven pricing, offer and order
management of the Datalex Commerce Platform and seamlessly integrated
it with the revenue optimization capabilities of PROS PAV (schedule and
seat availability).

The solution extends dynamic pricing capabilities for the offer creation
and distribution of availability, price, products and additional services to
all direct/indirect channels.