Data Mining in US

Presidential Election
Campaign
Sophie Kakker - 401503029
Maneela Garg - 401506013
Uday Bhandari - 401504008
Ritesh Singla - 401506018
Divesh Arora - 401506008
US Presidential Campaigns – A look from a
Data Mining Perspective
The winning candidate is usually the one with compelling
campaign

Data Mining helps in :

contacting potential voters

scheduling important events

deciding on advertising and promotional material

crafting the right social media outreach strategy

The Role of Data Mining in Elections

Digital data for election campaigns became a new point

of contact(1999-2000)

By analysing people’s behaviour, it paved way for better

campaign strategies

Micro-targeting

Helped in finding the support-groups for the campaign

Helped in finding possible techniques of persuasion.

Evolution of Data Mining in Elections

For most of the 20th century, election politics was often about
putting voters into demographic boxes and then reaching out to
those boxes.

The process of leveraging digital data for election campaigns

began in 1999-2000

Over the course of the next few cycles, data collection and
analysis became a vital part of election campaigns,

Campaigns in 2008 and 2012 saw a huge rise in the use of data
mining and analysis.
 ADVANTAGES OF DATA MINING in
ELECTIONS
Used to harvest demographic information

Obtain political data

Gauge voter behavior and sentiments

Predict the status of a candidate’s fortune

Launch the perfect campaign promotion drive.

Combine unconnected databases into a single pool of

constantly growing information which is easier to access,
analyze and leverage

Minimize cost of campaign

“Analysts can predict who you are
going to vote for -- often before
you, yourself, have made up your
mind.”
Maximising the effect of Data
Mining
New techniques and Algorithms

Acquiring relevant data

Data accuracy

Privacy and Security

THANK YOU !!